📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager/Lead
🔹 Company: Public
🔹 Location: New York, New York
🔹 Job Type: On-site (Monday-Thursday)
🔹 Category: Financial Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving new user conversion and early engagement
- Increasing LTV and retention across the customer lifecycle
- Collaborating cross-functionally with product, engineering, data, and brand
- Building, testing, and optimizing lifecycle programs
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Lead and execute lifecycle strategy for onboarding, optimizing for first-time investments and multi-product adoption
✅ Own the strategy, messaging, and technical success of all onboarding-related user messaging
✅ Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on results to executive leadership
✅ Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance
✅ Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities
✅ Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV
✅ Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations
ASSUMPTION: The ideal candidate will have a proven track record in lifecycle marketing and be comfortable working with various teams to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
Required Skills:
- Expertise in lifecycle marketing tools, preferably Braze
- Comfortable writing HTML, CSS, and Liquid or similar templating language
- Excellent writing skills and deep knowledge of email design best practices
- Strong understanding of attribution models, incrementality testing, and marketing analytics
- Proven ability to optimize funnel conversion, retention, user engagement, and LTV
- Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.)
- Strong analytical skills, comfortable making data-driven decisions
- Proactive and entrepreneurial mindset, with a passion for testing and learning
Preferred Skills:
- Experience running successful A/B tests optimizing new user conversion
- SQL, JSON, and webhook expertise
- Experience in fintech
ASSUMPTION: Candidates with experience in fintech and a strong background in lifecycle marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $170,000 per year (based on skills and experience)
Benefits:
- Competitive salary and equity
- Comprehensive health, dental, and vision plans
- Generous PTO and parental leave policy
- 401(k) plan with company match
- Opportunities for career growth and professional development
Working Hours: Full-time, Monday through Thursday on-site
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Public is a fintech company focused on multi-asset investing, offering a platform for users to invest in stocks, options, bonds, crypto, and contribute to retirement accounts.
Company Size: Public has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Public was founded in 2019 and has since raised over $300 million from investors like Accel and Tiger Global.
Company Description:
- Public offers a long-term investing platform with AI-driven tools for affluent investors
- The company aims to make building a multi-asset portfolio fast, frictionless, and secure
- Public provides proprietary AI analysis and supports informed investment decisions
Company Specialties:
- Multi-asset investing
- AI-driven investment tools
- Retirement account contributions
Company Website: public.com
ASSUMPTION: Public's focus on long-term investing and AI-driven tools sets it apart in the fintech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for leadership and strategic decision-making.
Reporting Structure: The Senior Lifecycle Marketing Manager/Lead will work closely with cross-functional teams, including product, engineering, data, and brand, but may not have direct reports.
Work Arrangement: This role is hybrid, with employees working on-site Monday through Thursday.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to collaborate with various teams and influence company-wide strategies
- Chance to work on cutting-edge AI-driven investment tools and contribute to their development
ASSUMPTION: The seniority of this role and its cross-functional nature provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Public's headquarters is located in New York City, offering a vibrant and dynamic work environment.
Office Location(s): 1 State Street Plaza, 10th Floor, New York, New York 10004, US
Geographic Context:
- New York City is a major financial hub, providing ample networking opportunities and industry insights
- The city offers a diverse range of cultural experiences and amenities
- Public's office is conveniently located in the heart of the city, with easy access to public transportation
Work Schedule: Employees work on-site Monday through Thursday, with the option to work remotely on Fridays.
ASSUMPTION: Public's New York City location provides a stimulating work environment and access to numerous industry events and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role's responsibilities and requirements
- Skills assessment or case study to evaluate problem-solving and analytical skills
- Final interview with key stakeholders to discuss fit within the team and company
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and collaboration abilities
- Technical proficiency in lifecycle marketing tools and analytics
- Cultural fit and alignment with Public's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant lifecycle marketing experience and achievements
- Be prepared to discuss specific examples of successful lifecycle marketing campaigns and their results
- Demonstrate your understanding of Public's platform and its unique value proposition
ATS Keywords: Lifecycle Marketing, Customer Engagement, User Acquisition, Retention, A/B Testing, Analytics, Braze, Mixpanel, Looker
ASSUMPTION: Public's interview process will focus on assessing candidates' strategic thinking, technical skills, and cultural fit.
🛠️ Tools & Technologies
- Braze (for lifecycle marketing automation)
- Mixpanel (for product analytics)
- Looker (for data analysis and business intelligence)
- HTML, CSS, and Liquid (for email and message templating)
- SQL, JSON, and webhooks (for data manipulation and integration)
ASSUMPTION: Familiarity with these tools and technologies will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Invested in our members
- Data-driven and curious
- Collaborative and inclusive
- Adaptable and resilient
Work Style:
- Strategic and analytical
- Collaborative and cross-functional
- Proactive and entrepreneurial
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a dynamic, cross-functional environment?
- Are you comfortable making data-driven decisions and iterating on strategies?
- Do you have a proven track record of driving results through lifecycle marketing campaigns?
ASSUMPTION: Candidates who align with Public's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a cross-functional role
- Keeping up with the fast-paced and ever-evolving fintech industry
- Balancing the need for strategic thinking with the day-to-day execution of lifecycle marketing campaigns
- Adapting to a hybrid work arrangement and maintaining productivity outside of the office
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on lifecycle marketing and customer engagement
- In the fintech industry, this role is unique in its emphasis on long-term investing and AI-driven tools
- Career progression may involve moving into a leadership or management role within the marketing department
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving customer engagement and retention.
📝 Sample Projects
- Developing and executing a comprehensive onboarding strategy to improve first-time investment rates
- Optimizing push notification and in-app messaging campaigns to increase user engagement and retention
- Conducting A/B tests to refine messaging and improve conversion rates for key lifecycle stages
ASSUMPTION: These projects illustrate the strategic and analytical nature of the role, as well as the importance of collaboration and experimentation.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Public?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the most significant challenges facing the lifecycle marketing team currently, and how can this role address them?
- How does Public support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially with the hybrid work arrangement?
ASSUMPTION: These questions will help candidates better understand the role's responsibilities, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and achievements
- Prepare for the interview by researching Public's platform and unique value proposition
- Follow up with the hiring manager within a week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
