📌 Core Information
📌 Core Information
🔹 Job Title: Senior Lifecycle & Retention Marketing Manager (Maternity Leave Contract)
🔹 Company: Lomi
🔹 Location: Kelowna, BC
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth and customer retention through data-driven lifecycle marketing strategies
- Collaborating cross-functionally with growth, brand, retail, and product teams
- Mentoring junior team members and driving performance across owned marketing channels
- Executing high-impact campaigns and initiatives to support broader business objectives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
📋 Key Responsibilities
Lifecycle Marketing Strategy & Execution:
- Lead end-to-end strategy and execution for email, SMS, direct mail, and app notification campaigns
- Develop and execute strategies to improve retention and reduce churn for Lomi subscribers and Pela customers
- Own the Lomi Rewards program, including partner strategy, points optimization, promotional planning, and leveraging rewards for retention and upsell strategies
- Execute cross-brand initiatives to introduce Pela Case customers to Lomi and convert Costco buyers into Lomi members
- Manage the Lomi Planning Calendar and lead lifecycle campaign development, ensuring alignment across all touchpoints with promotions and product launches
- Collaborate with Lifecycle Marketing Specialist on content calendars and campaign briefing to ensure cohesive messaging across all channels
- Coordinate Artist Series collaborations for Pela Case, managing outreach, communications, and end-to-end campaign execution
- Work closely with Growth, Brand, Retail, and Product teams to ensure lifecycle marketing efforts support broader business objectives and strategic goals
- Analyze channel and campaign performance data to inform testing strategies, optimizations, and continuous improvement initiatives
- Conduct ongoing A/B testing across offers, creatives, messaging, and customer segmentation to optimize campaign effectiveness
- Track and report on key performance indicators to ensure lifecycle channels contribute to core growth and retention targets
- Manage and mentor junior lifecycle team members, providing guidance on best practices and professional development
- Champion customer-centric thinking and drive innovative retention strategies within the broader marketing organization
- Represent Lifecycle Marketing on the Marketing Leadership Team and contribute to overall brand planning, strategy development, and execution
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years contributing to lifecycle and retention strategies in DTC/e-commerce, with end-to-end ownership of email, SMS, direct mail, and app campaigns
Required Skills:
- Proven experience executing data-informed campaigns that drive customer engagement and loyalty, delivering measurable lifts in conversion, AOV, and retention
- Strong analytical mindset with a deep understanding of lifecycle KPIs and attribution, with expertise in A/B testing, segmentation, and real-time performance optimization
- Experience leading cross-functional marketing initiatives and collaborating with creative teams
- Expertise in email/SMS platforms, customer segmentation, and lifecycle journey mapping
- Highly organized and proven ability to manage campaign calendars and lead multi-brand initiatives
- Ability to identify key inflection points in the customer journey and apply strategic segmentation and journey mapping to reduce churn and increase repeat engagement
- Experience managing loyalty programs and leveraging rewards for retention, upsell, and partner strategy
- Ability to lead, mentor, and manage performance in a fast-paced, high-growth environment
Preferred Skills:
- Experience with specific email/SMS platforms (e.g., Klaviyo, SendGrid, Twilio)
- Familiarity with SQL or other data analysis tools
- Experience in the waste management or sustainability industry
ASSUMPTION: Candidates with a proven track record in lifecycle marketing and a passion for sustainability are strongly encouraged to apply.
💰 Compensation & Benefits
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 CAD per year (pro-rated for 8-month contract)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work arrangements
- Employee discounts on Lomi and Pela products
- Professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the DTC/e-commerce space and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
📌 Applicant Insights
🔍 Company Context
Industry: Lomi and Pela operate in the sustainable consumer products and waste management sectors, focusing on reducing plastic waste and promoting a circular economy.
Company Size: Small (2-10 employees), allowing for a close-knit team and the ability to make a significant impact on the company's growth and success.
Founded: 2011, with a strong commitment to innovation, sustainability, and social responsibility.
Company Description:
- Lomi and Pela are sister brands focused on creating eco-friendly, sustainable products to reduce plastic waste and promote a circular economy.
- Lomi is a smart-waste appliance for the home, designed to compost organic waste and reduce landfill waste.
- Pela is famous for creating the world's first compostable phone case and offers a range of eco-friendly products, including phone cases, airpod cases, and other accessories.
Company Specialties:
- Eco-friendly products
- Sustainable waste management
- Circular economy initiatives
- Biodegradable and compostable materials
- Plastic waste reduction
Company Website: pelacase.com
ASSUMPTION: Lomi and Pela's commitment to sustainability and reducing plastic waste makes them an attractive employer for environmentally conscious candidates.
📊 Role Analysis
Career Level: Senior, with the opportunity to make a significant impact on the company's growth and marketing strategy.
Reporting Structure: This role reports directly to the Chief Marketing Officer and works closely with various teams, including Growth, Brand, Retail, and Product.
Work Arrangement: On-site, full-time, with flexible work arrangements available.
Growth Opportunities:
- Potential to transition to a full-time, permanent role based on performance and the company's growth.
- Opportunities to expand responsibilities and take on additional projects as the company scales.
- Chance to work closely with senior leadership and gain valuable insights into the strategic decision-making process.
ASSUMPTION: This role offers a unique opportunity to grow professionally in a fast-paced, dynamic environment and make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Lomi and Pela's Kelowna office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Kelowna, BC
Geographic Context:
- Kelowna is located in the Okanagan Valley, offering a high quality of life with easy access to outdoor activities, a vibrant cultural scene, and a growing tech industry.
- The city is home to a diverse population of approximately 200,000 people, providing a dynamic and multicultural work environment.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours available to accommodate individual needs.
ASSUMPTION: Kelowna's unique blend of urban amenities and natural beauty makes it an attractive location for candidates seeking a balance between work and leisure.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Hiring Manager
- In-depth behavioral and skills-based interview with the Hiring Manager and a team member
- Final interview with the Chief Marketing Officer and a team member
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Campaign management and execution experience
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with lifecycle marketing, retention strategies, and data analysis in your resume and cover letter.
- Demonstrate your understanding of Lomi and Pela's mission and commitment to sustainability in your application materials.
- Prepare for behavioral interview questions that focus on your experience with campaign management, data analysis, and collaboration.
- Be ready to discuss your approach to A/B testing, segmentation, and real-time performance optimization.
ATS Keywords: Lifecycle Marketing, Retention Strategies, Data Analysis, A/B Testing, Segmentation, Campaign Management, Customer Engagement, Customer Loyalty, Email Marketing, SMS Marketing, Direct Mail, App Notifications, Customer Journey Mapping, Loyalty Programs, Cross-Functional Collaboration
ASSUMPTION: Tailoring your application to Lomi and Pela's mission and values will help you stand out to the hiring team.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Klaviyo, SendGrid)
- SMS marketing platforms (e.g., Twilio, Plivo)
- Customer data platforms (e.g., Segment, Mixpanel)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Commit to a culture that builds a strong COMMUNITY
- Foster CREATIVITY to inspire fresh innovation
- Embrace COURAGE by taking action despite uncertainty
- Live with Awareness and CONSCIOUSNESS of our choices
Work Style:
- High energy and collaborative
- Data-driven and analytical
- Adaptable and comfortable with change
- Committed to continuous learning and improvement
- Passionate about sustainability and reducing plastic waste
Self-Assessment Questions:
- How do you align with Lomi and Pela's commitment to sustainability and reducing plastic waste?
- Describe a time when you took courageous action in the face of uncertainty. What was the outcome?
- How do you approach continuous learning and improvement in your professional life?
ASSUMPTION: Candidates who demonstrate a strong fit with Lomi and Pela's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and initiatives simultaneously may require strong time management and prioritization skills.
- Working in a fast-paced, dynamic environment may present challenges in maintaining focus and adaptability.
- Collaborating with various teams may require strong communication and interpersonal skills to manage differing priorities and expectations.
- The temporary nature of the contract may present uncertainty regarding long-term career prospects.
ASSUMPTION: Candidates who are proactive, adaptable, and comfortable with change will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing for both a consumer product (Pela) and a subscription-based service (Lomi).
- Unlike traditional e-commerce roles, this position requires a deep understanding of both customer acquisition and retention strategies for two distinct business models.
- Career paths for this role may include transitioning to a full-time, permanent position or moving into a senior marketing leadership role within the company.
ASSUMPTION: Candidates with experience in both DTC/e-commerce and subscription-based marketing will have a competitive advantage in this role.
📝 Sample Projects
- Developing and executing a customer re-engagement campaign to reduce churn and increase repeat purchases for Pela customers
- Optimizing the Lomi Rewards program to improve customer retention and drive upsell opportunities
- Collaborating with the Growth team to execute a cross-promotion campaign between Pela and Lomi, driving customer acquisition and retention for both brands
ASSUMPTION: These sample projects illustrate the diverse range of initiatives this role may involve, requiring a broad skill set and adaptability.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth and marketing strategy?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development of its marketing team members?
- What are the most significant challenges facing the lifecycle marketing team, and how can this role address them?
- How does the company measure the success of its lifecycle marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving success.
📌 Next Steps for Applicants
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, retention strategies, and data analysis
- Prepare for behavioral interview questions that focus on your experience with campaign management, data analysis, and collaboration
- Be ready to discuss your approach to A/B testing, segmentation, and real-time performance optimization
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
