📌 Core Information
🔹 Job Title: Senior Manager, B2B Marketing Growth
🔹 Company: OffSec
🔹 Location: Remote (U.S.)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Anywhere)
🚀 Job Overview
Key aspects of this role include:
- Driving global marketing campaigns to support brand visibility and lead generation
- Collaborating with cross-functional teams, including Product Marketing, Sales, Content, and RevOps
- Monitoring key performance metrics and optimizing campaigns based on data
- Managing campaign budgets, timelines, and third-party vendors
- Leveraging tech stacks like HubSpot and Salesforce for campaign execution and reporting
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work autonomously in a remote-first organization.
📋 Key Responsibilities
✅ Design and execute end-to-end integrated marketing campaigns across global regions to drive awareness, pipeline growth, and revenue
✅ Collaborate with regional stakeholders to ensure localization, cultural relevance, and channel optimization
✅ Partner with cross-functional teams to develop campaign messaging, assets, and audience segmentation strategies
✅ Monitor key performance metrics and optimize in-flight campaigns based on data
✅ Build and maintain a global campaign calendar and ensure timely delivery of assets and launches
✅ Manage campaign budgets, timelines, and third-party vendors where needed
✅ Leverage HubSpot and Salesforce for campaign execution and reporting
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 4+ years of experience managing global or regional campaigns in a B2B SaaS environment
Required Skills:
- Deep understanding of integrated marketing strategies, campaign funnel metrics, and digital best practices
- Proven success managing multi-channel campaigns across email, paid media, webinars, and organic channels
- Strong analytical skills and familiarity with data tools (e.g., Looker, Salesforce, and HubSpot)
- Exceptional project management and collaboration skills in a fast-paced, remote-first organization
- Ability to operate across time zones and work autonomously with minimal oversight
Preferred Skills:
- Experience with A/B testing and attribution tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the cybersecurity industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role with 4-10 years of experience in a B2B SaaS environment)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Home office setup allowance
- Professional development opportunities
Working Hours: Flexible, full-time work hours with the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: OffSec is a leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners in the computer and network security industry.
Company Size: OffSec has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: OffSec was founded in 2006, with over 15 years of experience in the cybersecurity industry.
Company Description:
- OffSec empowers the world to fight cyber threats with indispensable cybersecurity skills and resources
- The company offers continuous professional and workforce development, training, and education for cybersecurity practitioners
- OffSec's distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills
Company Specialties:
- Cybersecurity training and education
- Continuous professional and workforce development
- B2B marketing and growth strategies
Company Website: offsec.com
ASSUMPTION: OffSec's focus on continuous learning and development creates an environment that values growth and innovation.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead global marketing campaigns and collaborate with cross-functional teams.
Reporting Structure: This role does not have direct reports but will collaborate with various teams, including Product Marketing, Sales, Content, and RevOps.
Work Arrangement: This role is remote, allowing for flexibility and the ability to work from anywhere in the U.S.
Growth Opportunities:
- Expanding the company's global presence and brand awareness
- Developing and implementing new marketing strategies and campaigns
- Gaining experience in the cybersecurity industry and working with various teams
ASSUMPTION: This role offers opportunities for professional growth and development within the cybersecurity industry.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): Remote (Anywhere in the U.S.)
Geographic Context:
- The U.S. has a large and diverse cybersecurity industry, providing ample opportunities for collaboration and growth
- Working remotely allows for a flexible work-life balance and the ability to live in various locations within the U.S.
- The U.S. has a well-established cybersecurity industry, with numerous events, conferences, and networking opportunities
Work Schedule: Flexible, full-time work hours with the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to live in various locations within the U.S.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the head of marketing
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Project management and organization
Application Tips:
- Highlight your experience with global or regional B2B marketing campaigns
- Include specific examples of successful campaigns and their outcomes
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare for behavioral and situational interview questions
ATS Keywords: B2B Marketing, Campaign Strategy, Project Management, Data Analysis, Email Marketing, Paid Media, Webinars, Cross-Functional Collaboration, Sales Alignment, Performance Tracking, HubSpot, Salesforce, A/B Testing, Revenue Operations, Global Marketing, Customer Engagement
ASSUMPTION: OffSec's hiring process is designed to assess the candidate's strategic mindset, analytical skills, and ability to work effectively with various teams.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation and CRM)
- Salesforce (CRM)
- Looker (Data Analysis)
- Additional tools may be required based on specific campaign needs
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Expertise
- Innovation
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and autonomous
Self-Assessment Questions:
- Do you thrive in a remote, collaborative work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Can you manage multiple projects and deadlines effectively?
ASSUMPTION: OffSec values candidates who are comfortable working remotely, data-driven, and able to manage multiple projects effectively.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Collaborating effectively with cross-functional teams across different time zones
- Adapting to a remote-first work environment
- Keeping up with industry trends and best practices in the fast-paced cybersecurity industry
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in a B2B SaaS company but focuses specifically on growth marketing and global campaigns
- Compared to other senior marketing roles, this position requires a strong analytical mindset and the ability to work effectively with various teams
- Career progression may include moving into a Director or VP of Marketing role within the company or exploring other opportunities in the cybersecurity industry
ASSUMPTION: This role offers a unique opportunity to lead global marketing campaigns and collaborate with cross-functional teams in the cybersecurity industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new cybersecurity product
- Analyzing campaign performance data to optimize future marketing efforts
- Collaborating with the sales team to create targeted marketing materials for specific verticals
ASSUMPTION: These projects are designed to showcase the candidate's ability to develop and execute marketing campaigns, analyze data, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does OffSec support the growth and development of its employees?
- What are the most challenging aspects of working in a remote, cross-functional team?
- How does OffSec measure the success of its marketing campaigns?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience with global B2B marketing campaigns
- Prepare for behavioral and situational interview questions that assess your marketing strategy, data analysis, and cross-functional collaboration skills
- Research OffSec's company culture and values to ensure a good fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
