📌 Core Information
🔹 Job Title: Senior Manager – Brand & Marketing
🔹 Company: Heartland Bank Australia
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-Time
🔹 Category: Banking & Finance
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies and go-to-market plans
- Collaborating with partner agencies on creative executions
- Defining target audiences, positioning, and KPIs for go-to-market campaigns
- Regularly engaging with leadership and stakeholders
- Leading and developing a high-performing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand development and management to drive engagement and growth.
📋 Key Responsibilities
✅ Develop and implement brand strategies and go-to-market plans, collaborating with partner agencies on creative executions
✅ Define target audiences, positioning, and KPIs for go-to-market campaigns to drive engagement and growth
✅ Regularly engage with leadership and stakeholders, presenting marketing strategies, plans, and key findings
✅ Lead and develop a high-performing team, creating a centre of excellence in brand and marketing
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and team leadership to achieve marketing objectives.
🎯 Required Qualifications
Education: Tertiary qualifications in a business-related field, ideally with a focus on marketing or PR/communications
Experience: Proven expertise in briefing agencies and managing complex campaigns to drive audience engagement and direct sales. Strong leadership skills with a track record of fostering a positive, high-energy team culture and managing team performance. Experience in brand development and management, delivering impactful brand campaigns and messaging.
Required Skills:
- Data analysis and interpretation
- Creative briefing and collaboration with creative partners
- Exceptional presentation and communication skills
- Proven ability to pitch innovative ideas to internal teams and external stakeholders
Preferred Skills:
- Knowledge of the reverse mortgage or agriculture market
ASSUMPTION: Candidates with a strong background in marketing within a financial services environment will be best suited for this role.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a senior marketing role in Melbourne)
Benefits:
- Flexible working
- Regular team social activities and events
- Flu vaccinations
Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Melbourne, considering the experience level and responsibilities of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Heartland Bank Australia operates in the competitive banking sector, focusing on providing Australians with specialist banking products.
Company Size: Heartland Bank Australia is a well-established organization with a significant presence in Australia, employing 457 people.
Founded: Heartland's roots stretch back to 1875, with a focus on the household, business, and rural sectors, offering specialist products to meet specific customer needs.
Company Description:
- Heartland Bank Australia focuses on providing Australians with specialist banking products that are the best or only of their kind, delivered digitally.
- The company is part of the Heartland group of companies, which has more than 145 years of experience in financial services and is listed on the New Zealand and Australian stock exchanges (NZX/ASX: HGH).
- Heartland Bank Australia is committed to creating a culture of inclusivity that celebrates diversity and supports the wellbeing of its people.
Company Specialties:
- Reverse mortgages
- Specialist livestock finance
- Digital banking services
Company Website: heartlandbank.com.au
ASSUMPTION: Heartland Bank Australia's focus on specialist banking products and digital delivery sets it apart in the competitive banking sector.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Marketing and has responsibility for leading a team of marketing professionals.
Work Arrangement: Hybrid, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to progress to a Head of Marketing or similar leadership role within the organization
- Opportunities to work on diverse projects and campaigns, driving brand engagement and growth
- Chance to develop leadership and team management skills
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the organization's marketing efforts.
🌍 Location & Work Environment
Office Type: Heartland Bank Australia's Melbourne office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Level 3, 277 Broadway, Auckland, Newmarket 1023, NZ
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a vibrant cultural scene and a strong financial services industry.
- The city offers a high standard of living, with excellent educational institutions, healthcare facilities, and recreational opportunities.
- Melbourne has a temperate oceanic climate, with warm summers and cool winters.
Work Schedule: Full-time, Monday to Friday, with flexibility for hybrid work arrangements
ASSUMPTION: The Melbourne office provides a dynamic and engaging work environment, with easy access to the city's amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with Heartland's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Heartland Bank Australia and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Brand strategy, marketing strategy, campaign management, data analysis, creative briefing, stakeholder engagement, team development, communication skills, audience engagement, brand development, presentation skills, collaboration, innovative thinking, financial services knowledge, agribusiness knowledge
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' marketing expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovative and always evolving
- Working together as one team
- Big ambition
Work Style:
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate innovation and adaptability in your marketing approach?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a marketing objective?
- How do you balance big ambition with a focus on delivering results?
ASSUMPTION: Candidates who demonstrate a strong alignment with Heartland Bank Australia's values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing a team with diverse skills and experience levels
- Balancing the demands of multiple stakeholders and projects
- Adapting to a hybrid work environment and managing remote team members
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: These challenges can be overcome by leveraging strong leadership skills, effective communication, and a focus on continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position, but with a greater focus on brand development and management
- Compared to other marketing roles in the financial services industry, this position offers a unique opportunity to work on specialist banking products
- Career progression opportunities may include moving into a Head of Marketing or similar leadership role within the organization
ASSUMPTION: This role offers a unique blend of brand management, marketing strategy, and team leadership responsibilities, setting it apart from other marketing positions in the financial services industry.
📝 Sample Projects
- Developing and implementing a brand refresh campaign for Heartland Bank Australia's reverse mortgage product
- Launching a targeted marketing campaign to promote Heartland Bank Australia's specialist livestock finance services to farmers and agribusinesses
- Conducting market research and analysis to inform the development of new banking products and services
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the marketing work undertaken by the Senior Manager – Brand & Marketing at Heartland Bank Australia.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing function?
- How does Heartland Bank Australia support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Heartland Bank Australia measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking these questions will help candidates gain a deeper understanding of the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand development, campaign management, and team leadership
- Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to drive engagement and growth
- Research Heartland Bank Australia and be ready to discuss how your skills and experience align with the company's mission and values
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
