📌 Core Information
🔹 Job Title: Senior Manager - Brand & Marketing Strategy
🔹 Company: MTN Group
🔹 Location: South Africa
🔹 Job Type: Full time
🔹 Category: Telecommunications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a brand and enterprise-wide marketing growth strategy across all OpCos in the region
- Integrating with external partners and internal stakeholders for strategy alignment and collaboration
- Driving a holistic approach to customer experience to ensure brand consistency across all customer segments and regions
- Fostering a culture of marketing performance management across the organization
ASSUMPTION: This role requires a strategic mindset, cross-functional collaboration skills, and a deep understanding of marketing and branding.
📋 Key Responsibilities
✅ Develop and implement a brand and marketing growth strategy across all OpCos in the region
✅ Integrate with external partners and internal stakeholders for strategy alignment and collaboration
✅ Drive a holistic approach to customer experience to ensure brand consistency across all customer segments and regions
✅ Foster a culture of marketing performance management across the organization
ASSUMPTION: This role requires a high level of strategic thinking, stakeholder management, and the ability to drive change across multiple departments and regions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 5-10 years of experience in brand management, marketing strategy, or a related field. Proven experience in a leadership role.
Required Skills:
- Proven track record in brand strategy development and implementation
- Experience in marketing strategy development and execution
- Strong cross-functional collaboration and stakeholder management skills
- Excellent communication and presentation skills
- Ability to drive change and influence decision-making
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in multiple languages
ASSUMPTION: Given the regional scope of this role, experience working in a multinational or multicultural environment would be beneficial.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 800,000 and ZAR 1,200,000 per annum, based on industry standards for a senior manager role in South Africa with 5-10 years of experience.
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Working for a leading telecommunications company with a global presence
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: MTN Group operates in the competitive telecommunications industry, providing mobile network services, digital services, and financial services.
Company Size: MTN Group is a large multinational corporation with over 200,000 employees globally. This role is based in South Africa, where the company has a significant presence.
Founded: MTN Group was founded in 1994 and has since grown to become one of the largest telecommunications companies in the world.
Company Description:
- MTN Group is a leading telecommunications company with operations in 21 countries in Africa and the Middle East
- The company offers a wide range of services, including mobile network services, digital services, and financial services
- MTN Group is committed to driving growth and innovation in the telecommunications industry
Company Specialties:
- Mobile network services
- Digital services
- Financial services
Company Website: MTN Group Website
ASSUMPTION: MTN Group's extensive experience and global presence provide a strong platform for growth and development in this role.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Senior Manager - Brand & Marketing Strategy will oversee a team of brand and marketing specialists, with the potential to manage a larger team as the role evolves.
Work Arrangement: This role is based on-site at MTN Group's South African headquarters, with the potential for occasional remote work or travel to other regions.
Growth Opportunities:
- Progression to a more senior role within the marketing function, such as Chief Marketing Officer or a similar executive position
- Expansion of responsibilities to include additional regions or business units
- Opportunities to work on strategic projects or initiatives that drive growth and innovation
ASSUMPTION: Given MTN Group's global presence and extensive operations, there are significant opportunities for career growth and development in this role.
🌍 Location & Work Environment
Office Type: MTN Group's South African headquarters is a modern, professional office environment with state-of-the-art facilities.
Office Location(s): The role is based at MTN Group's headquarters in Johannesburg, South Africa.
Geographic Context:
- Johannesburg is the economic hub of South Africa and a major financial center on the African continent
- The city offers a vibrant cultural scene, with numerous museums, galleries, and entertainment options
- Johannesburg has a subtropical highland climate, with mild winters and warm summers
Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. Occasional weekend work may be required to meet project deadlines or attend industry events.
ASSUMPTION: The work environment at MTN Group's South African headquarters is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening interview
- On-site interview with the hiring manager and other stakeholders
- Final interview with the Chief Marketing Officer or a similar executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Cultural fit and alignment with MTN Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience in brand management, marketing strategy, and stakeholder management
- Demonstrate your understanding of MTN Group's business and the telecommunications industry
ATS Keywords: Brand strategy, marketing strategy, cross-functional collaboration, customer experience, brand consistency, marketing performance management, telecommunications industry, stakeholder management, strategic thinking, problem-solving
ASSUMPTION: The application process for this role is likely to be competitive, with a high volume of applicants. Tailoring your application and demonstrating your relevant experience and skills will be crucial to success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department and business unit in which the role is based.
👔 Cultural Fit Considerations
Company Values:
- Lead with Integrity
- Collaborate and Win Together
- Deliver on Promises
- Innovate and Learn Constantly
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on collaboration and teamwork
- Results-driven and performance-oriented culture
Self-Assessment Questions:
- Do you have experience working in a multinational or multicultural environment?
- Are you comfortable working in a fast-paced, dynamic work environment?
- Do you have a proven track record of driving change and influencing decision-making?
ASSUMPTION: MTN Group values diversity and inclusion, and actively seeks candidates from a wide range of backgrounds and experiences.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and the ability to drive change across multiple departments and regions
- The telecommunications industry is highly competitive and fast-paced, with constant changes and innovations
- The role may require occasional travel to other regions or countries, which can be demanding and time-consuming
- The role is based in South Africa, which may present cultural or linguistic challenges for candidates from other regions
ASSUMPTION: The potential challenges of this role can be mitigated by strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Marketing Director role in a large corporation or agency
- However, this role has a regional scope and requires experience working in a multinational or multicultural environment
- This role offers the opportunity to work for a leading telecommunications company with a global presence
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the department and business unit in which the role is based.
📝 Sample Projects
- Developing and implementing a regional brand strategy for MTN Group's OpCos in Africa and the Middle East
- Conducting a comprehensive customer experience audit and developing recommendations for improvement
- Driving a marketing performance management initiative to improve marketing effectiveness and efficiency across the organization
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the department and business unit in which the role is based.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for MTN Group?
- What are the key challenges facing the marketing department and how can this role help to address them?
- What opportunities are there for career growth and development in this role?
- What is the work-life balance like for this role?
ASSUMPTION: Asking insightful and relevant questions during the interview process can help to demonstrate your interest in the role and your understanding of the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MTN Group careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience in brand management, marketing strategy, and stakeholder management
- Demonstrate your understanding of MTN Group's business and the telecommunications industry
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
