Senior Manager, Brand Measurement

📌 Core Information

🔹 Job Title: Senior Manager, Brand Measurement

🔹 Company: Albertsons Companies

🔹 Location: Pleasanton, California

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Hybrid (multiple office locations)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive brand measurement strategies
• Designing brand equity trackers and identifying key brand metrics
• Collaborating with data providers and internal teams to enhance brand measurement capabilities
• Analyzing data to provide actionable insights and optimize future campaigns
• Working with CPGs and agencies to drive brand growth

ASSUMPTION: This role requires a strong background in brand analytics, media measurement, and data-driven marketing. The ideal candidate will have experience working with CPGs and agencies, and be comfortable in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Design and implement a robust brand equity tracker to monitor and improve brand health of our advertisers over time

✅ Identify and track key brand equity metrics and KPIs for brand lift (awareness, consideration, preference, purchase intent, etc.)

✅ Develop methodologies to measure the impact of media campaigns on brand lift

✅ Collaborate with marketing science research and data science teams to inform full-funnel media and measurement strategies

✅ Analyze data to provide actionable insights and recommendations for brand strategy and optimize future campaigns

✅ Partner with third-party data providers to enhance brand measurement capabilities

✅ Evaluate and select appropriate data partners to ensure high-quality and relevant data sources

✅ Manage relationships with data providers to ensure seamless integration and data accuracy

✅ Conduct in-depth analysis of brand and media performance data to identify trends and insights

✅ Present data-driven recommendations to senior leadership to inform strategic decisions

✅ Work closely with client success, media, data science, and marketing science teams to align brand measurement efforts with overall business objectives

✅ Provide guidance and support to internal teams on best practices for brand measurement and omni-channel media effectiveness

ASSUMPION: This role requires strong analytical skills, proficiency in data analysis tools and software (e.g., Excel, SQL), and experience with media measurement platforms (e.g., comScore, Nielsen, Google Analytics).

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred

Experience: 6+ years of experience in media measurement, analytics, or marketing research

Required Skills:

• Proven experience in brand measurement, media analytics, or a similar role
• Experience with media measurement platforms (e.g., comScore, Nielsen, Google Analytics)
• Strong analytical skills with proficiency in data analysis tools and software (e.g., Excel, SQL)

Preferred Skills:

• Working knowledge of causal inference and incrementality measurement in marketing
• Experience with various brand measurement tools and methodologies like Brand Tracking Surveys, Net Promoter Score (NPS) and Media Mix Models
• Experience working with CPGs and/or agencies
• Experience with media measurement on connected TV, linear TV, video ads, and other brand channels

ASSUMPION: The ideal candidate will have experience working with CPGs and/or agencies, and be comfortable in a dynamic, fast-paced environment. They will also have experience with various brand measurement tools and methodologies, and be proficient in data analysis tools and software.

💰 Compensation & Benefits

Salary Range: $102,700 to $143,800 annually

Benefits:

• Medical, dental, vision, disability, and life insurance
• Sick pay (accrued based on hours worked)
• PTO/Vacation Pay (accrued based on hours worked)
• Paid holidays (8-9 days annually)
• Bereavement pay
• Retirement benefits (such as 401(k) eligibility)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Benefits may vary based on the candidate's eligibility and the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1939 (as Safeway, Inc.)

Company Description:

• Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia
• The company supports its stores with 22 distribution centers and 19 manufacturing plants
• Albertsons Companies is committed to providing great service and building lasting relationships with its customers

Company Specialties:

• Retail
• Grocery
• Drugstores
• Convenience stores

Company Website: www.albertsonscompanies.com

ASSUMPTION: Albertsons Companies is a large, established retailer with a wide range of store formats and a strong focus on customer service and innovation.

📊 Role Analysis

Career Level: Mid-career (6+ years of experience)

Reporting Structure: This role reports directly to the Director of Marketing Science

Work Arrangement: Hybrid (multiple office locations)

Growth Opportunities:

• Potential to advance within the Marketing Science team or explore other opportunities within Albertsons Companies
• Chance to work on high-impact projects and drive brand growth for major CPG advertisers
• Opportunity to collaborate with cross-functional teams and develop leadership skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Science team or explore other roles within the company.

🌍 Location & Work Environment

Office Type: Hybrid (multiple office locations)

Office Location(s): Pleasanton, California; Boise, Idaho; Seattle, Washington; Portland, Oregon; Denver, Colorado; Dallas, Texas; Chicago, Illinois; Fullerton, California; Phoenix, Arizona

Geographic Context:

• Pleasanton, California: A suburb of the San Francisco Bay Area, with a population of approximately 75,000
• Boise, Idaho: The state capital of Idaho, with a population of around 230,000
• Seattle, Washington: The largest city in the Pacific Northwest, with a population of over 730,000
• Portland, Oregon: The largest city in Oregon, with a population of around 650,000
• Denver, Colorado: The capital and most populous city of Colorado, with a population of over 715,000
• Dallas, Texas: The third-largest city in Texas, with a population of over 1.3 million
• Chicago, Illinois: The third-most populous city in the United States, with a population of over 2.7 million
• Fullerton, California: A city in Orange County, California, with a population of around 225,000
• Phoenix, Arizona: The capital and most populous city of Arizona, with a population of over 1.6 million

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement allows for flexibility in work location, with multiple office locations available for employees to choose from.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with the Marketing Science team
• Final interview with the Director of Marketing Science

Key Assessment Areas:

• Brand measurement expertise
• Data analysis skills
• Collaboration and communication skills
• Problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your brand measurement experience and relevant skills
• Prepare for behavioral interview questions that focus on your experience with brand measurement tools and methodologies
• Be ready to discuss your approach to data analysis and interpretation

ATS Keywords: Brand Measurement, Media Analytics, Data Analysis, CPG, Agency, Brand Lift, Brand Equity, Media Mix Models, SQL, Excel

ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand measurement expertise, data analysis skills, and collaboration abilities.

🛠️ Tools & Technologies

• Excel
• SQL
• Media measurement platforms (e.g., comScore, Nielsen, Google Analytics)
• Data visualization tools (e.g., Tableau, Power BI)
• Statistical software (e.g., R, Python)

ASSUMPTION: The required tools and technologies for this role include proficiency in data analysis tools and software, as well as experience with media measurement platforms.

👔 Cultural Fit Considerations

Company Values:

• Putting People First
• Winning Together
• Act with Integrity
• Deliver with Excellence

Work Style:

• Collaborative
• Data-driven
• Innovative
• Adaptable

Self-Assessment Questions:

• How do you align with the company's value of 'Putting People First' in your approach to brand measurement?
• How comfortable are you working in a dynamic, fast-paced environment and driving change?
• How do you ensure the accuracy and reliability of data in your brand measurement processes?

ASSUMPTION: Albertsons Companies values a collaborative, data-driven work style, and candidates should be comfortable working in a dynamic, fast-paced environment and driving change.

⚠️ Potential Challenges

• Working with large datasets and complex data analysis tasks
• Managing multiple projects and stakeholders simultaneously
• Keeping up with the latest trends and best practices in brand measurement
• Balancing the needs of internal teams and external clients

ASSUMPTION: This role may present challenges in managing large datasets, complex data analysis tasks, and balancing the needs of internal teams and external clients.

📈 Similar Roles Comparison

• This role differs from other brand measurement positions in its focus on upper-funnel, full-funnel, and omni-channel media measurement for CPG advertisers
• Industry-specific context: Retail media measurement requires a deep understanding of in-store and on-site media channels, as well as off-site digital channels
• Career path comparison: This role offers potential growth opportunities within the Marketing Science team or other roles within Albertsons Companies

ASSUMPTION: This role is unique in its focus on retail media measurement for CPG advertisers and offers significant growth potential for the right candidate.

📝 Sample Projects

• Developing a brand equity tracker to monitor and improve brand health for a major CPG advertiser
• Collaborating with a third-party data provider to enhance brand measurement capabilities for a retail media network
• Analyzing media performance data to identify trends and insights, and optimizing future campaigns for a major CPG advertiser

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for brand measurement professionals within Albertsons Companies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Science team?
• How does the Marketing Science team collaborate with other departments, such as Client Success and Media?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Albertsons Companies support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand measurement experience and relevant skills
• Prepare for behavioral interview questions that focus on your experience with brand measurement tools and methodologies
• Be ready to discuss your approach to data analysis and interpretation
• Follow up with the hiring manager one week after your final interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.