🔹 Job Title: Senior Manager, Brand Partnerships
🔹 Company: The LEGO Group
🔹 Location: Boston Hub
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build and maintain effective relationships with both internal and external stakeholders.
✅ Lead development and activation of US partner marketing strategy, including due diligence assessment of brand fit, negotiation of mutual value creation, and cross-functional integration and optimization.
✅ Work in partnership with global marketing organizations to operationalize large global partnerships (e.g., Nike, F1, etc.).
✅ Manage identification, evaluation, and launch of integrated programs that improve brand equity and reinforce brand/product marketing initiatives through third-party promotional programs and strategic alliances.
✅ Build and maintain processes that support and sustain the partner marketing strategy deployment across functions (sales, marketing, LEGO Retail, LEGO Agency, Model Shop).
✅ Collaborate with brand marketing team to provide counsel, guide, and manage partner programs that support business objectives.
✅ Serve as LEGO and LEGOLAND brand champion within respective marketing planning processes, driving integration of core themes and brand priorities into LEGOLAND experiences and ensuring LEGOLAND inclusion and optimization in brand programs, as relevant.
✅ Strategically guide preparation, context, and agenda setting for LEGO Systems/LEGOLAND North America top-to-top meetings.
ASSUMPTION: This role involves a high degree of strategic planning, stakeholder management, and cross-functional collaboration. Strong project management skills are essential for success.
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: Proven experience in a marketing role (agency experience preferred) managing brand partnerships for large retail and/or consumer packaged goods brands. Experience in a larger, matrixed organization working with large-scale external partners is required. Experience in toys, kids, and family entertainment or media is preferred.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record in brand partnerships, strong project management skills, and the ability to thrive in a matrixed organization.
Salary Range: $139,672 - $209,508 per year (based on anticipated responsibilities, market benchmarks, and organizational constraints)
Benefits:
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range provided is an estimate based on the job description and market research. The final offer may vary based on the candidate's qualifications and the company's internal policies.
Industry: Toys and family entertainment
Company Size: 10,001+ employees (Global) with a strong focus on family-owned culture and values
Founded: 1932 in Billund, Denmark
Company Description:
Company Specialties:
Company Website: LEGO Group Careers
ASSUMPTION: The LEGO Group is a well-established, global brand with a strong focus on innovation, creativity, and learning-through-play. Candidates should be passionate about the LEGO brand and its mission.
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Americas Marketing and collaborates closely with global marketing organizations and regional teams.
Work Arrangement: Hybrid (3 days in the office) with flexibility for remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and collaborate with global teams.
Office Type: Hybrid (3 days in office)
Office Location(s): Boston Hub
Geographic Context:
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and team-building.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand partnerships, marketing strategy, stakeholder management, project management, global partnerships, integrated marketing, LEGO, LEGOLAND, Merlin Entertainments
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit with the LEGO Group's mission and values.
ASSUMPTION: Candidates should be comfortable using a range of project management, marketing automation, and analytics tools to streamline workflows and optimize performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the LEGO Group's values and work style, with a focus on collaboration, creativity, and results-driven performance.
ASSUMPTION: This role presents unique challenges that require strong project management skills, strategic thinking, and adaptability in a dynamic, global work environment.
ASSUMPTION: This role offers unique challenges and growth opportunities within the LEGO Group's global marketing organization, with a focus on integrated marketing programs and strategic alliances.
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and global nature of the brand partnership role within the LEGO Group's marketing organization.
ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and the LEGO Group's mission.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.