📌 Core Information
🔹 Job Title: Senior Manager, Caremark Marketing Strategy
🔹 Company: CVS Health
🔹 Location: Work At Home-Rhode Island
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for CVS Caremark portfolio
- Driving improvements to member experiences and buying experiences for clients
- Leading a team and collaborating cross-functionally to deliver integrated campaigns
- Staying updated on industry trends and incorporating new approaches into marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills. Experience in healthcare or a similar vertical is preferred but not required.
📋 Key Responsibilities
✅ Develop strategic and tactical marketing plans and integrated campaigns based on market research, insights, and best practices
✅ Define business objectives by analyzing marketing performance metrics and insights to optimize marketing strategies and tactics
✅ Lead and manage a team of colleagues responsible for executing defined marketing plans
✅ Lead and guide cross-functional collaboration on campaign development and delivery, including creative, analytics, digital, product, clinical, operations, and legal teams, as well as external agency partners
✅ Provide feedback on creative execution and marketing activations to ensure results deliver on goals and KPIs
✅ Stay updated on industry trends, emerging marketing technologies, and best practices, and incorporate new approaches and innovations into marketing strategies to maintain a competitive edge
ASSUMPTION: This role involves managing multiple projects and balancing various priorities, requiring strong organizational skills and the ability to work effectively in a highly matrixed organization.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.
Experience: 7+ years of experience in a marketing-related field
Required Skills:
- Experience supporting B2C, B2B, and B2B2C campaign strategies, integrated marketing plans, and communication development
- Strategic and analytic thinking with problem-solving skills and the ability to maintain a strategic, big-picture perspective
- Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences
- Excellent relationship-building skills, with proven ability to influence and impact and build consensus across all levels of the organization
- Strong organizational skills with the ability to balance multiple projects
- Analytically comfortable interpreting data; ability to summarize audience insights, campaign data, research, and communicate insights and opportunity areas
Preferred Skills:
- Healthcare experience or experience in a similar vertical
- Experience navigating and succeeding in a highly matrixed organization
- Excellent communication, presentation, and interpersonal skills with the ability to adjust approach to accommodate your audience
ASSUMPTION: While not explicitly stated, a strong understanding of the healthcare industry and its unique challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $67,900.00 - $182,549.00
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation programs
- Weight management programs
- Confidential counseling
- Financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual offer may vary based on factors such as experience, education, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the healthcare industry, focusing on pharmacy benefits management, retail pharmacy, and health insurance services. The company is a Fortune 500 corporation and one of the largest providers of healthcare services in the United States.
Company Size: CVS Health is a large corporation with over 10,000 employees. This size allows for extensive resources and opportunities for career growth but may also result in a more structured and hierarchical work environment.
Founded: CVS Health was founded in 1963 and has since grown to become a leading healthcare solutions company, reaching millions of Americans through its local presence, digital channels, and over 300,000 dedicated colleagues.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can
- The company reaches more people and improves the health of communities across America through its local presence, digital channels, and over 300,000 dedicated colleagues
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a well-established company with a strong reputation in the healthcare industry. Working for CVS Health offers opportunities for professional growth and development within a large, stable organization.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of experience and expertise in marketing strategy and execution.
Reporting Structure: The Senior Manager, Caremark Marketing Strategy, will report directly to the Vice President, Caremark Marketing Strategy and will be responsible for leading a team of marketing colleagues.
Work Arrangement: This role is primarily on-site but may offer remote work options. The work arrangement may include flexible scheduling and work-from-home opportunities, depending on the specific needs of the team and the organization.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the organization
- Opportunities to work on high-impact projects and initiatives that drive business growth and improve member experiences
- Access to professional development resources and training programs to support career growth and skill development
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization. Successful candidates will have the opportunity to make a meaningful impact on the business and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: CVS Health's corporate headquarters is located in Woonsocket, Rhode Island, with additional offices and work-from-home options available for employees.
Office Location(s): 1 CVS Drive, Woonsocket, RI 02895, US
Geographic Context:
- The Woonsocket office is located in northern Rhode Island, approximately 20 miles from Providence, the state's capital
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and educational opportunities
- Rhode Island has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with the possibility of flexible scheduling and remote work options
ASSUMPTION: The Woonsocket office offers a convenient location for employees, with easy access to nearby amenities and attractions. The work environment is likely to be collaborative and dynamic, with a focus on driving business growth and improving member experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth behavioral interview with the hiring manager and/or other team members
- Final interview with the Vice President, Caremark Marketing Strategy
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Relationship-building and collaboration skills
- Analytical skills and data interpretation
- Industry knowledge and understanding of CVS Health's business
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research CVS Health's business and industry trends to demonstrate your understanding of the company and its competitive landscape
ATS Keywords: Marketing strategy, B2C campaigns, B2B campaigns, B2B2C campaigns, analytical thinking, problem-solving, communication skills, relationship building, organizational skills, data interpretation, market research, creative execution, cross-functional collaboration, project management, team leadership, customer-centric approach
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's strategic thinking, communication, and leadership skills. Successful candidates will be able to demonstrate a strong understanding of marketing strategy and a proven track record of driving business growth and improving member experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools. Familiarity with project management and collaboration tools is also beneficial for effective communication and team coordination.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and driving progress
- Performance: Delivering excellence in all that we do
- Integrity: Upholding the highest ethical standards
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional team structure
- Focus on driving business growth and improving member experiences
- Opportunities for professional development and career advancement
Self-Assessment Questions:
- How do you incorporate customer insights and feedback into your marketing strategies?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to deliver a marketing campaign?
- How do you stay updated on industry trends and emerging marketing technologies, and how do you incorporate new approaches into your marketing strategies?
ASSUMPTION: CVS Health values candidates who are customer-centric, collaborative, innovative, and committed to delivering excellence. Successful candidates will be able to demonstrate a strong fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a highly matrixed organization
- Balancing the needs of various stakeholders, including clients, members, and internal teams
- Keeping up with industry trends and emerging marketing technologies
- Navigating a large, complex organization with multiple departments and teams
ASSUMPTION: This role presents unique challenges, such as managing multiple projects and balancing the needs of various stakeholders. Successful candidates will be able to navigate these challenges effectively and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other marketing strategy roles, this position offers a unique focus on the healthcare industry and pharmacy benefits management
- Industry-specific knowledge and experience may be required for success in this role
- Career progression in this role may lead to opportunities in other areas of the healthcare industry or within CVS Health's broader organization
ASSUMPTION: This role offers a unique opportunity to work in the healthcare industry and gain experience in pharmacy benefits management. Successful candidates will be able to leverage their industry-specific knowledge and experience to drive business growth and improve member experiences.
📝 Sample Projects
- Developing and executing a marketing campaign to improve member onboarding and education around prescription benefits
- Collaborating with cross-functional teams to reimagine the new member onboarding experience and enhance the overall member journey
- Conducting market research and analyzing campaign data to identify opportunities for improving member experiences and driving business growth
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, requiring a strong understanding of marketing strategy, data analysis, and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role collaborate with other departments and teams within CVS Health?
- What are the most significant challenges facing the Caremark business, and how does this role address them?
- What opportunities are there for professional development and career growth within this role and the broader organization?
- How does CVS Health support work-life balance for its employees?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, team dynamics, and career growth opportunities. Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research CVS Health's business and industry trends to demonstrate your understanding of the company and its competitive landscape
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
