Senior Manager, Channel Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Channel Marketing

🔹 Company: Allegion

🔹 Location: Remote, Indiana

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the Schlage retail channel marketing strategy and a team of Channel Marketing professionals
• Driving organic growth and channel sales through effective marketing plans and strategies
• Collaborating cross-functionally with marketing, sales, product development, and operations teams
• Mentoring and developing team members to drive engagement and retention
• Optimizing channel marketing budgets to maximize ROI

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of retail channel marketing and eCommerce.

📋 Key Responsibilities

✅ Develop and execute channel marketing strategies and plans to drive sales growth

✅ Lead and mentor a team of Channel Marketing professionals, fostering a culture of engagement and development

✅ Collaborate cross-functionally to understand business priorities and translate them into channel projects and impacts

✅ Partner with sales teams to drive account growth and participate in retail Product Line Reviews and business planning meetings

✅ Manage channel marketing budgets, ensuring annual budget forecast and efficient allocation of resources

✅ Establish KPIs and metrics to measure the effectiveness of channel marketing programs and report on performance

ASSUMPTION: This role involves a mix of strategic planning, team leadership, cross-functional collaboration, and performance tracking.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field, MBA preferred

Experience: Minimum 7+ years of brand, channel, performance, or integrated marketing experience

Required Skills:

• Proven experience leading a Channel Marketing team
• Experience developing retail promotions strategy and annual plans
• Knowledge of media plan development, retail eCommerce, and shopper marketing
• Strong budgeting and financial acumen
• Ability to influence and drive strategy cross-functionally
• Strong team leadership and mentoring experience
• Fluency in written and conversational English

Preferred Skills:

• Experience with retail media networks (e.g., Amazon Ads, Home Depot Orange Apron Media, Lowe’s Media Network)
• Knowledge of data analysis and insights development
• Experience with process improvement initiatives

ASSUMPTION: Candidates should have a strong background in channel marketing, with a focus on retail and eCommerce channels, and proven leadership skills.

💰 Compensation & Benefits

Salary Range: $113,000 - $194,000 per year

Benefits:

• Health, dental, and vision insurance
• Unlimited Paid Time Off
• 401K plan with 6% company match
• Health Savings Accounts and Flexible Spending Accounts
• Disability and life insurance
• Tuition reimbursement
• Voluntary wellness program
• Employee discounts
• Community involvement opportunities

Working Hours: Full-time, with occasional on-site visits as needed

ASSUMPTION: The salary range provided is based on Allegion's job posting. Industry standards for this role and experience level typically fall within this range.

📌 Applicant Insights

🔍 Company Context

Industry: Allegion operates in the appliances, electrical, and electronics manufacturing industry, focusing on safety and security solutions for homes, businesses, schools, and other institutions.

Company Size: Allegion is a large company with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Allegion was founded in 2013, following the spin-off of its parent company, Ingersoll Rand.

Company Description:

• Allegion is a global pioneer in safety and security, with leading brands like CISA, Interflex, LCN, Schlage, and Von Duprin
• The company focuses on security around the door and adjacent areas, producing a range of solutions for various industries
• Allegion is committed to building and maintaining a diverse and inclusive workplace

Company Specialties:

• Electronic and mechanical security integration
• Residential and commercial mechanical locks
• Online, offline, and wireless electronic locking systems
• Security management and biometric access control systems
• Proptech, multifamily, higher education, K-12, and healthcare security

Company Website: Allegion's website

ASSUMPTION: Allegion's focus on safety and security, along with its diverse range of products and brands, makes it a strong player in the industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and extensive channel marketing experience.

Reporting Structure: The Senior Manager, Channel Marketing will report directly to the Director of Channel Marketing and Demand Generation.

Work Arrangement: This role offers a flexible remote work arrangement, with occasional on-site visits as needed.

Growth Opportunities:

• Potential to grow into a director-level role as the team and business expand
• Opportunities to lead and mentor team members, driving their professional development

• Chance to work on high-impact projects that drive business growth and improve channel marketing strategies

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and team development.

🌍 Location & Work Environment

Office Type: Remote, with occasional on-site visits

Office Location(s): Indiana, United States

Geographic Context:

• Indiana is located in the Midwestern United States, with a moderate climate and a cost of living slightly below the national average
• The state is home to a diverse range of industries, including manufacturing, healthcare, and education
• Indiana offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a strong sense of community

Work Schedule: Full-time, with occasional on-site visits as needed

ASSUMPTION: Indiana provides a supportive work-life balance, with a reasonable cost of living and ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition Team
• Behavioral and situational interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Channel marketing strategy and planning
• Team leadership and mentoring
• Cross-functional collaboration and stakeholder management
• Budget management and performance tracking
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant channel marketing experience and achievements
• Prepare for behavioral and situational interview questions, focusing on your leadership style, problem-solving skills, and channel marketing expertise
• Research Allegion's company culture and values to demonstrate your fit for the role
• Be prepared to discuss your long-term career goals and how this role aligns with your aspirations

ATS Keywords: Channel Marketing, Retail Promotions, eCommerce, Media Plan Development, Budget Management, Team Leadership, Cross-functional Collaboration, Product Launch Strategy, Employee Development

ASSUMPTION: Allegion's hiring process is designed to assess candidates' strategic thinking, leadership skills, and channel marketing expertise, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM and marketing automation platforms (e.g., Salesforce, Marketo)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is expected for this role, as they are commonly used in channel marketing and team management.

👔 Cultural Fit Considerations

Company Values:

• Safety and Security: Allegion's core mission is to create peace of mind by pioneering safety and security solutions
• Innovation: The company encourages creativity, continuous learning, and improvement
• Collaboration: Allegion fosters a culture of teamwork and cross-functional collaboration
• Integrity: The company upholds the highest ethical standards in all aspects of its business

Work Style:

• Strategic and data-driven approach to marketing and decision-making
• Strong leadership and mentoring skills
• Collaborative and inclusive team environment
• Focus on continuous learning and professional development

Self-Assessment Questions:

• Do you have a proven track record of driving channel marketing strategies and plans that deliver results?
• Are you an effective leader and mentor, with a talent for developing and engaging team members?
• Do you thrive in a collaborative, cross-functional work environment, and are you skilled at building strong relationships with stakeholders?
• Are you comfortable working remotely, with occasional on-site visits as needed?

ASSUMPTION: Candidates who align with Allegion's values and work style, and who can demonstrate a strong fit with the company culture, will be most successful in this role.

⚠️ Potential Challenges

• Managing a remote team and maintaining engagement and productivity
• Balancing multiple priorities and projects, often with tight deadlines
• Navigating a large, matrixed organization and building effective relationships with various stakeholders
• Keeping up with industry trends and best practices in channel marketing and eCommerce

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic, adaptable approach to work.

📈 Similar Roles Comparison

• Compared to other senior channel marketing roles, this position offers a unique focus on the retail and eCommerce channels, with a strong emphasis on driving organic growth
• Allegion's size and global presence provide ample opportunities for career growth and development, compared to smaller organizations
• This role requires a higher level of strategic thinking and leadership experience than entry-level or mid-level channel marketing positions

ASSUMPTION: Candidates should consider their career goals and experience level when comparing this role to other channel marketing opportunities.

📝 Sample Projects

• Developing and executing a comprehensive retail promotional strategy for the upcoming holiday season, including in-store merchandising, eCommerce optimization, and promotional events
• Launching a new product line across multiple retail channels, coordinating with sales, marketing, and operations teams to ensure a successful market introduction
• Conducting a competitive analysis of retail channel marketing strategies and identifying opportunities for Allegion to gain a competitive advantage

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical nature of the Senior Manager, Channel Marketing role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• How does Allegion support the professional development and growth of its channel marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Allegion measure the success of its channel marketing strategies and programs?
• What are the most significant challenges facing the channel marketing team, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and helps you make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant channel marketing experience and achievements
• Prepare for behavioral and situational interview questions, focusing on your leadership style, problem-solving skills, and channel marketing expertise
• Research Allegion's company culture and values to demonstrate your fit for the role
• Be prepared to discuss your long-term career goals and how this role aligns with your aspirations
• Follow up with Allegion's Talent Acquisition Team one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.