📌 Core Information
🔹 Job Title: Senior Manager Communications (Iberia & Latam)
🔹 Company: Celonis
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, On-site
🔹 Category: Communications, Public Relations
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a local Communications strategy for Iberia and LATAM
- Managing PR efforts and fostering relationships with key media
- Working closely with local spokespeople and supporting content development for Spanish-speaking audiences
- Collaborating with global communications, local field marketing teams, and stakeholders
ASSUMPTION: This role requires a high level of independence, strategic thinking, and strong communication skills to manage complex programs and work effectively with senior executives.
📋 Key Responsibilities
✅ Develop and implement a local Communications strategy aligned with global strategy to raise awareness for Celonis and its key executives in Iberia & LATAM
✅ Develop local and localize global messages and positioning based on the global company positioning
✅ Write local and localize global press releases, pitches, bylines, blog posts, customer case studies, social media posts, abstracts, award nominations, and contributed content for a Spanish- (and sometimes Portuguese-) speaking audience
✅ Establish and foster positive relationships with key business, trade, and industry media in Iberia and LATAM
✅ Work closely with local spokespeople, train and prepare them for media interactions, and hone their specific narrative and thought leadership platforms
✅ Work closely with global communications and local field marketing teams to ensure materials are on-message and coordinate customer opportunities with media
✅ Identify and manage relevant award applications, podcast opportunities, and conference/speaking submissions for key executives
✅ Work with the social media team to create local content to engage and grow Iberia and LATAM audiences
✅ Manage the local budget and resources (PR agency)
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field
Experience: 8+ years of domain experience in communications, with strong media relations skills and close relationships with national Spanish business, technology, and industry media
Required Skills:
- Excellent media relations skills and close relationships with national Spanish business, technology, and industry media
- Native/Bilingual Spanish language speaker with excellent Spanish writing, editing, and proofreading skills
- Fluency in business English
- Experience creating compelling, media-ready messaging and narratives
- Good understanding of integrated communications programs and the ability to lead them with a focus on press relations and social media
- Familiarity with information technology, especially digital and video communication
- Experience working with senior executives or a C-suite; confidence to deal with senior executives and recommend communication techniques
Preferred Skills:
- Pre, at, and post-IPO experience, ideally in the SaaS/enterprise software space
- Experience with a PR agency or related media relations
- Fluency in Portuguese
ASSUMPTION: Given the role's focus on Iberia and LATAM, proficiency in Spanish and relevant regional media experience are crucial for success.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior communications role in Madrid)
Benefits:
- Equity (restricted stock units)
- Life insurance
- Time off
- Generous leave for new parents
- Subsidized gym membership
- Access to counseling
- Virtual events on well-being topics
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on market data for similar roles in Madrid. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Celonis is a global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. They help businesses make processes work for people, companies, and the planet by placing data and intelligence at the core of business processes.
Company Size: Celonis has 1,001-5,000 employees, providing a large and growing team to learn from and work with. This size offers opportunities for career growth and internal mobility.
Founded: Celonis was founded in 2011 and has since grown to become one of only 29 decacorns worldwide.
Company Description:
- Celonis helps businesses make processes work for people, companies, and the planet by placing data and intelligence at the core of business processes.
- Their Process Intelligence Platform uses process mining and AI to give businesses a living digital twin of their end-to-end processes.
- Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
Company Specialties:
- Process Mining
- Big Data
- Business Analytics
- Business Processes
- Intelligent Business Cloud
- Intelligent Business System
- Digital Transformation
- Business Process Automation
- Robotic Process Automation
- Machine Learning
- Artificial Intelligence
- SaaS
- Big Data Analysis
- Business Process Analysis
- Process Analytics
- Digital Innovation
- Software Development
- Real-Time Optimization and Execution Management System
Company Website: www.celonis.com
ASSUMPTION: Celonis' focus on process mining and AI-driven insights sets it apart in the market, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering significant responsibility and autonomy in managing communications for Iberia and LATAM.
Reporting Structure: The Senior Manager Communications (Iberia & Latam) reports directly to the Head of Global Communications and works closely with the Head of Field Marketing for Iberia & Latam and the Madrid hub leaders.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The working hours are typically Monday to Friday, 9:00 AM to 6:00 PM.
Growth Opportunities:
- Potential to expand the role's scope as Celonis continues to grow and enter new markets
- Opportunities to work on high-visibility projects and collaborate with senior executives
- Possibility to transition into a global role or take on additional responsibilities as the company expands
ASSUMPTION: This role offers significant growth potential, given Celonis' rapid expansion and the strategic importance of the Iberia and LATAM markets.
🌍 Location & Work Environment
Office Type: Celonis' Madrid office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 15 Bloomsbury Way, London, England WC1A 2TH, GB; 1 World Trade Center, 87th Floor, New York City, New York 10006, US; 106 Boulevard Haussmann, Paris, 75008, FR; Calle de Prim, 19, Madrid, Community of Madrid 28004, ES
Geographic Context:
- Madrid is the capital and largest city of Spain, with a vibrant business ecosystem and a thriving tech industry.
- Spain is a member of the European Union, offering easy access to the broader European market.
- The time zone is Central European Time (CET), which is convenient for collaboration with both European and American teams.
Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with some flexibility for remote work.
ASSUMPTION: Madrid's central location, vibrant business ecosystem, and convenient time zone make it an ideal base for managing communications in Iberia and LATAM.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and a member of the global communications team
- Final interview with the Head of Global Communications
- Background check and offer
Key Assessment Areas:
- Communication skills and ability to craft compelling narratives
- Media relations experience and understanding of the Iberian and LATAM media landscape
- Cultural fit and alignment with Celonis' values
- Problem-solving skills and ability to manage complex projects
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of Celonis' unique value proposition and the Iberian and LATAM markets
- Prepare examples of your previous work, demonstrating your ability to create compelling narratives and manage media relations
- Be ready to discuss your thoughts on Celonis' recent news and industry trends
ATS Keywords: Iberia, Latam, Communications, Public Relations, Media Relations, Spanish, Bilingual, Narrative Development, Executive Communication, Global Communications, Stakeholder Management, Event Support, Award Applications, Podcast Opportunities, Conference Submissions
ASSUMPTION: Celonis' hiring process is designed to assess candidates' communication skills, cultural fit, and strategic thinking, with a focus on real-world examples and problem-solving scenarios.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM and project management tools (e.g., Salesforce, Asana, Trello)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)
ASSUMPTION: Celonis uses a mix of industry-standard and specialized tools to support its communications and marketing efforts. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Live for Customer Value: Celonis prioritizes creating value for its customers and helping them succeed.
- The Best Team Wins: Celonis fosters a collaborative and inclusive work environment, where everyone's ideas are valued.
- We Own It: Celonis encourages employees to take ownership of their work and be accountable for their results.
- Earth Is Our Future: Celonis is committed to sustainability and minimizing its environmental impact.
Work Style:
- Celonis values independent, strategic thinkers who can work effectively in a dynamic, fast-paced environment.
- The company encourages a results-driven, data-informed approach to decision-making.
- Celonis fosters a culture of continuous learning and growth, with a strong focus on professional development.
Self-Assessment Questions:
- How do you align with Celonis' value of 'Live for Customer Value,' and how have you demonstrated this in your previous roles?
- Describe a time when you had to manage a challenging project or stakeholder relationship. How did you approach the situation, and what was the outcome?
- How do you stay up-to-date with industry trends and best practices in communications and public relations?
ASSUMPTION: Celonis' values and work style emphasize independence, strategic thinking, and a results-driven approach, making it essential for candidates to demonstrate these qualities during the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Navigating the complex Iberian and LATAM media landscapes
- Working effectively with senior executives and stakeholders
- Adapting to Celonis' unique culture and work style
- Balancing the demands of a global role with local market requirements
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on Iberia and LATAM, requiring a deep understanding of the regional media landscape and cultural nuances.
- Compared to similar roles in other regions, this position offers the opportunity to work closely with senior executives and have a significant impact on Celonis' growth in these markets.
- Career progression in this role may involve transitioning to a global role or taking on additional responsibilities as Celonis expands.
ASSUMPTION: This role's unique focus on Iberia and LATAM sets it apart from similar positions, offering a distinct set of challenges and opportunities.
📝 Sample Projects
- Developing and executing a successful media relations campaign for Celonis' expansion into the LATAM market
- Managing a crisis communication effort in response to a negative media article about Celonis
- Creating and implementing a thought leadership platform for a key executive, positioning them as an industry expert in Iberia and LATAM
ASSUMPTION: These sample projects illustrate the strategic, high-impact nature of the work required in this role.
❓ Key Questions to Ask During Interview
- How does Celonis support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Celonis measure the success of its communications efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration with other teams and departments within Celonis?
- How does Celonis approach work-life balance, and what resources does it provide to support employees' well-being?
ASSUMPTION: These questions demonstrate your interest in Celonis' culture, growth opportunities, and the role's impact on the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work, demonstrating your ability to create compelling narratives and manage media relations
- Be ready to discuss your thoughts on Celonis' recent news and industry trends
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
