📌 Core Information
🔹 Job Title: Senior Manager - Customer Engagement Marketing
🔹 Company: Workday
🔹 Location: Pleasanton, California
🔹 Job Type: Hybrid (Flex Work)
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing data-driven customer engagement programs
- Collaborating with cross-functional teams to optimize customer experiences
- Building and nurturing customer communities across digital channels
- Measuring and optimizing campaign performance to achieve optimal results
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive customer engagement and growth.
📋 Key Responsibilities
✅ Develop and implement programs, assets, and activations to educate customers on new product innovations and help them get more value from existing investments
✅ Partner with Sales, CX, Revenue Operations, and Product Marketing to determine target audiences and areas of focus
✅ Create engaging, integrated, and connected customer experiences across Workday’s digital channels and find opportunities for in-person engagements
✅ Analyze campaign performance and identify areas for improvement to optimize engagement strategies
✅ Collaborate closely with sales, CX, product, and other marketing teams to ensure alignment and consistency in customer communications and experiences
✅ Stay up-to-date on industry trends and best practices in customer engagement
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and data-driven decision-making to deliver effective customer engagement strategies.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience required
Experience: 8+ years of marketing or related experience, with a focus on customer adoption/retention, demand generation/growth marketing, and/or product marketing, and with some experience in a B2B enterprise environment
Required Skills:
- Strong written and verbal communication skills
- Strong project management and organizational skills
- Proven track record in developing and implementing successful marketing program strategies
- Experience working with senior executives and internal partners
- Good understanding of marketing systems, including Marketo (or similar), Salesforce, and Tableau
Preferred Skills:
- Experience with customer experience (CX) or customer success (CS) teams
- Familiarity with customer data platforms (CDP) or customer relationship management (CRM) systems
ASSUMPTION: Candidates with a strong background in customer-focused marketing, data analysis, and cross-functional collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $142,400 - $213,600 USD per year (based on location)
Benefits:
- Bonus Plan
- Annual refresh stock grants
- Comprehensive benefits package (medical, dental, vision, etc.)
Working Hours: Full-time (40 hours per week), with at least half (50%) of time spent in the office or in the field each quarter
ASSUMPTION: The salary range provided is based on the company's published pay ranges for the primary location and additional locations. The comprehensive benefits package is subject to change and may vary based on the candidate's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 2005
Company Description:
- Workday is a leading provider of enterprise cloud applications for finance and human resources
- Helps customers adapt and thrive in a changing world with applications for financial management, human resources, planning, spend management, and analytics
- Uses artificial intelligence and machine learning to help organizations around the world embrace the future of work
Company Specialties:
- Financial Management
- Human Capital Management (Human Resources Management, Workforce Planning + Talent Management)
- Payroll, Expenses, Time Tracking, Procurement, Grants Management, Recruiting, and Planning
Company Website: www.workday.com
ASSUMPTION: Workday is a well-established company with a strong focus on innovation and customer success, making it an attractive employer in the software development industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Customer Engagement Marketing
Work Arrangement: Hybrid (Flex Work) - Spend at least half (50%) of time in the office or in the field each quarter
Growth Opportunities:
- Potential to grow within the marketing organization or explore other functional areas within Workday
- Opportunity to build and lead a team as the function grows
- Chance to work on high-impact projects that drive customer engagement and growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to build a team, influence strategy, and drive meaningful business impact.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 6110 Stoneridge Mall Rd, Pleasanton, California 94588, US
Geographic Context:
- Pleasanton is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- Close proximity to Silicon Valley, providing ample networking and professional development opportunities
- Access to numerous outdoor activities, cultural attractions, and a diverse range of dining and entertainment options
Work Schedule: Full-time (40 hours per week), with flexible scheduling options available
ASSUMPTION: The Pleasanton office offers a dynamic and collaborative work environment, with easy access to the vibrant San Francisco Bay Area and its many amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Head of Customer Engagement Marketing
- Background check and offer extension
Key Assessment Areas:
- Customer engagement strategy and program development
- Cross-functional collaboration and stakeholder management
- Data analysis and performance measurement
- Cultural fit and alignment with Workday's values
Application Tips:
- Highlight relevant marketing experience, with a focus on customer engagement, retention, and growth
- Demonstrate strong analytical skills and a data-driven approach to marketing
- Showcase your ability to collaborate effectively with cross-functional teams
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Customer Engagement, Marketing, Data Analysis, Project Management, Communication, Collaboration, B2B Marketing, Product Marketing, Demand Generation, Retention Strategies, Community Building, Performance Measurement, Marketing Systems, Sales Alignment, Customer Experience, Innovation
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on customer engagement and growth.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation platform)
- Salesforce (CRM)
- Tableau (data visualization)
- Customer data platform (CDP) or customer relationship management (CRM) system (depending on role)
ASSUMPTION: This role requires proficiency in marketing automation, CRM, and data visualization tools, as well as familiarity with customer data platforms or CRM systems, depending on the specific needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Integrity
- Collaboration
- Innovation
- Fun
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Strategic and forward-thinking
- Adaptable and resilient
Self-Assessment Questions:
- How have you successfully developed and implemented customer engagement programs in previous roles?
- Can you describe a time when you had to analyze complex data to drive strategic decision-making?
- How do you approach collaborating with cross-functional teams to ensure alignment and consistency in customer communications and experiences?
ASSUMPTION: Workday values candidates who are passionate about customer success, data-driven, collaborative, and innovative, with a strong work ethic and a sense of fun.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Navigating a large organization with complex stakeholder relationships
- Adapting to changes in the market and customer needs
- Balancing the need for strategic thinking with the need for tactical execution
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, resilient, and strategic in their approach to customer engagement and marketing.
📈 Similar Roles Comparison
- This role is unique in its focus on customer engagement and retention within a B2B enterprise context
- Similar roles in other organizations may have a broader focus on demand generation or product marketing
- Career progression in this role may involve moving into a leadership position or exploring other functional areas within the company
ASSUMPTION: This role offers a unique opportunity to specialize in customer engagement and retention within a B2B enterprise context, with potential for growth and career progression within the marketing organization or other functional areas of the company.
📝 Sample Projects
- Developing and implementing a customer retention campaign to reduce churn and increase customer lifetime value
- Creating a customer community platform to facilitate peer-to-peer learning and collaboration
- Conducting a customer segmentation analysis to inform targeted marketing campaigns and improve customer engagement
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the customer engagement marketing role at Workday.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader customer engagement marketing strategy for Workday?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Workday support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Workday measure the success of its customer engagement marketing programs, and how can I contribute to improving these metrics?
ASSUMPTION: These key questions help candidates better understand the role's strategic context, priorities, and opportunities for growth, as well as the company's approach to performance measurement and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on customer engagement, retention, and growth
- Prepare examples of your past work that demonstrate your ability to develop and implement successful marketing program strategies
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
