Senior Manager, Demand Generation & ABM

📌 Core Information

🔹 Job Title: Senior Manager, Demand Generation & ABM

🔹 Company: Wpromote

🔹 Location: Remote, United States

🔹 Job Type: Full Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation efforts through strategic ABM programs and growth marketing campaigns
• Leveraging tech stack to engage key accounts and personas across the buyer journey
• Partnering with sales, content, marketing operations, and revenue operations teams for alignment on goals and KPIs
• Designing, launching, and optimizing programs while staying current with ABM, growth marketing, and martech best practices

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable pipeline impact through targeted, multi-channel campaigns.

📋 Key Responsibilities

✅ Designing and executing scalable 1:1, 1:few, and 1:many ABM campaigns tailored to key verticals, personas, and buying stages to increase account engagement, generate qualified leads, and drive pipeline growth

✅ Building and managing multi-channel campaigns leveraging paid and organic channels to activate target accounts

✅ Identifying and executing data-driven tactics for lead nurturing, retargeting, and customer acquisition to drive net-new pipeline and accelerate existing opportunities

✅ Utilizing Demandbase, SFDC, Clay, and other platforms to orchestrate, personalize, and measure campaigns effectively

✅ Ensuring all campaigns are tracked with proper attribution models and UTM frameworks

✅ Measuring, analyzing, and reporting on campaign performance (lead quality, conversion rates, pipeline/revenue impact) and providing recommendations for optimization

✅ Partnering with sales, content, and operations teams to align campaign objectives and messaging, ensuring seamless handoff and follow-up processes

✅ Staying current with ABM, growth marketing, and martech best practices to drive innovation and efficiency in Wpromote’s demand generation efforts

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to align stakeholders across marketing, sales, and operations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B demand generation, ABM, or growth marketing

Required Skills:

• Proven track record of building and optimizing integrated marketing campaigns in a B2B environment
• Hands-on experience with Marketing Automation platforms, Salesforce (SFDC), and advanced ABM platforms (Demandbase strongly preferred)
• Strong analytical skills with experience tracking campaign performance and making data-driven decisions
• Excellent collaboration and communication skills to align stakeholders across marketing, sales, and operations
• A proactive, results-driven mindset and thrive in taking ownership to drive impact

Preferred Skills:

• Experience working in an agency or high-growth SaaS/B2B environment
• Knowledge of multi-touch attribution and lead scoring frameworks
• Comfortable experimenting with emerging growth channels and tactics
• Familiarity with tools like Clay, Goldcast, Hockeystack, and other martech platforms

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a solid understanding of marketing automation, CRM, and ABM platforms to excel in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $115,000 per year (based on experience, skills, and market conditions)

Benefits:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance
• Annual Class Pass credits and more!

Working Hours: Full-time, typically 40 hours per week with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and market conditions. Actual compensation may vary based on individual factors.

📌 Applicant Insights

🔍 Company Context

Industry: Wpromote is a top independent marketing agency specializing in advertising services, focusing on driving transformative results for retail brands across channels and purchase points.

Company Size: Wpromote has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Wpromote was founded in 2001 and has since grown to become a Challenger agency, known for its innovative approach to marketing and data-driven strategies.

Company Description:

• Wpromote challenges convention to accelerate growth for brands, working with clients ranging from legacy enterprise brands to fast-growing DTCs
• Their holistic total commerce approach drives transformative results, powered by a Challenger culture, deep business intelligence, and predictive Polaris platform
• Wpromote puts data-driven testing and experimentation at the heart of its organization and delivery model to stay ahead of the rapid evolution of commerce and consumer behavior

Company Specialties:

• Paid Search & Media
• Creative Services
• SEO
• Earned Social
• Content Marketing
• Feed Management
• Paid Social
• Facebook Advertising
• Email Marketing
• Display Advertising
• Strategy
• Local
• Mobile
• Google Analytics Consulting
• and Digital Intelligence

Company Website: wpromote.com

ASSUMPTION: Wpromote's focus on data-driven strategies and innovative approaches to marketing makes it an attractive option for candidates interested in a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is a senior management position, requiring strategic thinking, leadership, and a proven track record in demand generation and ABM.

Reporting Structure: The Senior Manager, Demand Generation & ABM will likely report directly to the VP of Marketing or a similar executive role, with the opportunity to lead and mentor junior team members.

Work Arrangement: This role is remote-friendly, offering flexibility to work from anywhere in the United States, with office hubs in El Segundo, CA; Chicago, IL; and New York, NY, where employees can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person.

Growth Opportunities:

• Potential to advance to a director or VP-level role within the marketing department
• Chance to expand skills and expertise in ABM, growth marketing, and martech
• Opportunity to lead and mentor junior team members, fostering professional growth

ASSUMPTION: Given Wpromote's focus on growth and innovation, there are likely numerous opportunities for career advancement and skill development within the company.

🌍 Location & Work Environment

Office Type: Wpromote has multiple office locations across the United States, with a remote-friendly work arrangement that allows employees to work from anywhere in the country.

Office Location(s): El Segundo, CA; Chicago, IL; Dallas, TX; Houston, TX; San Francisco, CA; Melville, NY; and New York, NY

Geographic Context:

• Wpromote's remote-friendly work arrangement allows employees to live and work in various locations across the United States, providing flexibility and opportunities to explore different regions
• The company's office hubs are located in major metropolitan areas, offering access to urban amenities and cultural experiences
• Wpromote's presence in multiple time zones enables collaboration and communication across different regions, fostering a diverse and inclusive work environment

Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling options and unlimited PTO, allowing employees to maintain a healthy work-life balance

ASSUMPTION: Wpromote's remote-friendly work arrangement and flexible scheduling options cater to employees seeking a balance between professional growth and personal well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR team to discuss qualifications and cultural fit
• In-depth behavioral and skills-based interviews with the hiring manager and/or team members
• Final interview with the VP of Marketing or a similar executive role
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills in demand generation and ABM
• Hands-on experience with marketing automation, CRM, and ABM platforms
• Strong analytical skills and data-driven decision-making abilities
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Proven track record of driving measurable pipeline impact through targeted, multi-channel campaigns

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your track record in demand generation and ABM
• Prepare examples of successful ABM campaigns you've executed, including metrics and results
• Research Wpromote's company culture and values to demonstrate your fit and alignment with the organization

ATS Keywords: Demand Generation, ABM, Growth Marketing, Campaign Management, Data Analysis, Salesforce, Marketing Automation, Collaboration, Communication, Lead Nurturing, Retargeting, Customer Acquisition, Performance Measurement, Martech Platforms, Innovation, Optimization

ASSUMPTION: Wpromote's hiring process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Demandbase
• Salesforce (SFDC)
• Clay
• Marketing Automation platforms (e.g., Marketo, Pardot, HubSpot)
• Attribution and lead scoring frameworks
• Martech platforms (e.g., Goldcast, Hockeystack)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and campaign execution.

👔 Cultural Fit Considerations

Company Values:

• Challenging Convention: Wpromote encourages employees to think outside the box and question the status quo to drive innovation and growth
• Accelerating Growth: The company is committed to helping its clients and employees grow and succeed in a rapidly evolving media landscape
• Total Commerce: Wpromote focuses on driving transformative results for retail brands across channels and purchase points, powered by its holistic total commerce approach

Work Style:

• Data-Driven: Wpromote emphasizes data-driven strategies and experimentation to stay ahead of the rapid evolution of commerce and consumer behavior
• Collaborative: The company fosters a culture of collaboration and cross-functional teamwork to drive collective success
• Agile: Wpromote embraces an agile work environment, enabling employees to adapt quickly to change and capitalize on new opportunities

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that challenges convention and encourages innovation?
• Are you comfortable working collaboratively with cross-functional teams to drive collective success?
• Do you have a proven track record of driving measurable pipeline impact through targeted, multi-channel campaigns?

ASSUMPTION: Wpromote's Challenger culture, focus on data-driven strategies, and commitment to accelerating growth make it an attractive option for candidates seeking a dynamic, innovative, and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple ABM campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the rapid evolution of martech and best practices in ABM and growth marketing
• Balancing strategic thinking with hands-on campaign execution, which may require long hours and tight deadlines during peak periods
• Working remotely, which may present challenges in maintaining work-life balance and fostering a sense of connection with colleagues

ASSUMPTION: While Wpromote offers numerous benefits and opportunities for growth, candidates should be prepared to manage multiple priorities, keep up with industry trends, and balance strategic thinking with hands-on execution in a remote work environment.

📈 Similar Roles Comparison

• Unlike traditional demand generation roles, this position focuses heavily on ABM strategies and requires a strong understanding of account-based marketing principles and best practices
• Wpromote's emphasis on data-driven strategies and innovation sets it apart from other agencies and marketing firms, offering candidates the opportunity to work at the forefront of the industry
• Career progression in this role may involve advancing to a director or VP-level position within the marketing department, with the potential to lead and mentor junior team members

ASSUMPTION: This role offers unique opportunities for growth and innovation within the marketing industry, with a focus on ABM strategies and data-driven approaches to demand generation.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a specific vertical or persona, including account identification, personalized messaging, and multi-channel engagement tactics
• Optimizing lead nurturing and retargeting strategies to improve conversion rates and drive net-new pipeline growth
• Collaborating with sales and content teams to create seamless handoff processes and ensure consistent messaging across campaigns

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives candidates can expect to work on in this role, focusing on strategic ABM campaigns, data-driven optimization, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategy and how this role will contribute to its evolution and success?
• How does Wpromote support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within the marketing department?
• How does Wpromote foster a culture of collaboration and cross-functional teamwork, and what tools and processes are in place to support this?
• What are the biggest challenges facing the demand generation team currently, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit and potential for success in the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your track record in demand generation and ABM
• Prepare examples of successful ABM campaigns you've executed, including metrics and results
• Research Wpromote's company culture and values to demonstrate your fit and alignment with the organization
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.