Senior Manager, Demand Generation (EMEA/APAC)

📌 Core Information

🔹 Job Title: Senior Manager, Demand Generation (EMEA/APAC)

🔹 Company: Vasion

🔹 Location: Frankfurt, Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 8-10+ years

🔹 Remote Status: Hybrid (Near/In Frankfurt, Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing demand generation campaign plans for EMEA/APAC markets
• Leading and mentoring the local demand generation team
• Collaborating with internal teams and external agencies to manage paid digital, SEO, and localized websites
• Overseeing regional demand campaign planning and budget management
• Localizing and regionalizing campaigns for Germany and France

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in demand generation to successfully manage campaigns and teams across multiple regions.

📋 Key Responsibilities

✅ Develop and execute demand generation campaign plans for EMEA/APAC markets, ensuring alignment with regional industry vertical strategies and clearly defined goals, objectives, tactics, and strategies.

✅ Lead and guide the local demand generation team, providing mentorship and direction.

✅ Align with internal global team and external agencies to manage paid digital, SEO & localised websites

✅ Oversee the regional demand campaign planning process, collaborating closely with Sales, Demand Generation, Product Marketing, and Marketing Operations teams.

✅ Localise and regionalise campaigns for Germany and France, working in partnership with the EMEA global team to execute successfully.

✅ Collaborate with planning teams to create comprehensive campaign briefs and detailed project plans, including goals, messaging, themes, marketing channels, and schedules.

✅ Work alongside vertical sales teams to plan, execute, and analyze dedicated demand generation campaigns.

✅ Oversee the translation agency to ensure all campaign assets are translated as required.

✅ Contribute to Vasion's demand campaign calendar, communicating the long-term vision and business objectives to key stakeholders and teams.

✅ Monitor the industry landscape to devise effective go-to-market strategies, targeting key personas and identifying gaps within strategic accounts.

✅ Manage the budget, resource allocation, and performance metrics for German and French markets, ensuring alignment with campaign goals.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaign success.

🎯 Required Qualifications

Education: Bachelor's Degree in Business, Marketing, or a related field

Experience: 8-10+ years of experience in Marketing, with 3-5 years in campaign management, demand generation, or account-based marketing

Required Skills:

• Fluency in German and English (Fluent French is a plus)
• Proven experience leading teams and managing campaigns end-to-end
• Strong analytical and strategic thinking skills
• Excellent written and verbal communication skills
• Ability to work well under pressure and meet tight deadlines
• Proficient in using marketing automation tools and CRM systems

Preferred Skills:

• Experience working closely with a sales department and Account Executives
• Proactive and highly organized
• Excellent project management skills
• Ability to think strategically and analytically to evaluate marketing campaigns
• Optimistic and positive attitude

ASSUMPTION: Candidates with experience in enterprise software, B2B marketing, and a strong understanding of the EMEA/APAC markets will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on experience and market standards for Senior Marketing Manager roles in Germany)

Benefits:

• Annual PTO, plus bank holidays and your birthday
• Pension
• Discretionary vacation bonus
• Competitive pay
• Training/Advancement opportunities
• Mental Health Wellness Support
• Financial wellness education
• Work for a rapidly growing tech company
• A flexible work environment that enables a genuine work-life balance

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (Near/In Frankfurt, Germany)

ASSUMPTION: The salary range is estimated based on market data for similar roles in the German market. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in Enterprise Document Management, Regulatory Compliance, and Workflow Automation

Company Size: 201-500 employees (Global), with a growing presence in EMEA and APAC

Founded: 2008, with headquarters in St. George, Utah, USA

Company Description:

• Vasion enables organizations to digitize content and automate workflows to drive compliance, scalability, and accountability.
• Their SaaS platform provides a seamless user experience across Print, Scan/Capture, Workflows, and Content Management, with open APIs for simple third-party software integration.
• Vasion is committed to making digital transformation attainable to everyone and offers a flexible working environment for its employees.

Company Specialties:

• Enterprise Document Management
• Regulatory Compliance
• Workflow and process automation
• Imaging
• MaxxDocs
• MaxxCloud
• document management
• mobile apps
• DigitalTransformation
• ECM
• Content Services Platform
• Cloud Computing
• Cloud Document Management
• Digital Health
• and Document Control

Company Website: https://www.vasion.com

ASSUMPTION: Vasion's focus on digital transformation and workflow automation makes it an attractive employer for candidates interested in cutting-edge technology and innovative solutions.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the VP of Marketing and oversees the local demand generation team.

Work Arrangement: Hybrid (Near/In Frankfurt, Germany) with flexible hours and a focus on results and performance.

Growth Opportunities:

• Potential career progression into a regional or global marketing leadership role
• Opportunities to work on high-impact projects and contribute to Vasion's growth strategy
• Access to training and development opportunities to enhance skills and advance career goals

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and take on increased responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid (Near/In Frankfurt, Germany) with remote work options

Office Location(s): Frankfurt, Germany

Geographic Context:

• Frankfurt is the financial hub of Germany and offers a vibrant, multicultural environment.
• The city is well-connected by public transportation and has a strong focus on sustainability.
• Frankfurt is home to numerous multinational corporations and offers ample opportunities for networking and professional growth.

Work Schedule: Full-time, with flexible hours and a focus on results and performance.

ASSUMPTION: Frankfurt's central location and vibrant business environment make it an ideal base for this regional marketing role.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign planning
• Leadership and team management skills
• Cross-functional collaboration and stakeholder communication
• Analytical and problem-solving abilities
• Cultural fit and alignment with Vasion's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the EMEA/APAC markets and Vasion's products in your application materials.
• Prepare examples of your past campaign successes and challenges overcome to discuss during the interview.
• Research Vasion's competitors and industry trends to showcase your market knowledge.

ATS Keywords: Demand Generation, Campaign Management, Marketing Strategy, Team Leadership, Budget Management, SEO, Digital Marketing, Project Planning, Communication, Analytical Thinking, Localization, Collaboration, Mentorship, Strategic Thinking, Fluent German, Fluent English

ASSUMPTION: Vasion's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Candidates should have experience with marketing automation tools and CRM systems, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

Work Style:

• Proactive and highly organized
• Ability to juggle multiple tasks simultaneously and meet tight deadlines
• Excellent written and verbal communication skills
• Ability to think strategically and analytically to evaluate marketing campaigns
• Optimistic and positive attitude

Self-Assessment Questions:

• Do you have experience leading teams and managing campaigns end-to-end?
• Are you comfortable working in a hybrid or remote work environment?
• Do you have a strong understanding of the EMEA/APAC markets and their unique cultural nuances?
• Are you able to think strategically and analytically to evaluate marketing campaigns?
• Do you align with Vasion's core values and work style preferences?

ASSUMPTION: Candidates who share Vasion's core values and work style preferences will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple time zones and working with remote teams across EMEA and APAC
• Balancing the demands of local market needs with global campaign objectives
• Adapting to a fast-paced, growing organization with evolving priorities and goals
• Navigating the complexities of working with external agencies and vendors

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results and performance.

📈 Similar Roles Comparison

• This role differs from related positions in its regional focus on EMEA and APAC markets, requiring a strong understanding of local cultural nuances and market dynamics.
• Industry-specific context: Vasion operates in the enterprise software space, focusing on document management, workflow automation, and regulatory compliance.
• Career path comparison: This role offers a clear path for career progression into regional or global marketing leadership positions within Vasion.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when applying.

📝 Sample Projects

• Developing and executing a successful demand generation campaign for the German market, resulting in a 30% increase in qualified leads
• Managing a team of 5 demand generation specialists, with a focus on mentoring and skill development
• Collaborating with sales and product marketing teams to launch a new product, achieving 95% of the targeted sales quota within the first quarter

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the expectations and deliverables.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy and organization?
• What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
• What opportunities are there for growth and development within Vasion?
• How does Vasion support work-life balance for its employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past campaign successes and challenges overcome to discuss during the interview.
• Research Vasion's competitors and industry trends to showcase your market knowledge.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.