📌 Core Information
🔹 Job Title: Senior Manager, Digital Marketing (Hybrid)
🔹 Company: American Family Insurance
🔹 Location: Madison, WI 53783 (Hybrid - 10 days/month in office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing the management and optimization of amfam.com
- Leading cross-functional teams to enhance website performance and develop site strategies
- Creating a robust content strategy and delivering personalized user experiences
- Utilizing data for decision-making and driving online sales
- Collaborating with various teams to ensure cohesive and effective digital initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and eCommerce.
📋 Key Responsibilities
✅ Oversee day-to-day operations of AmFam.com, ensuring optimal performance, user experience, and alignment with business goals
✅ Lead and inspire teams, manage multiple projects, and drive results in a fast-paced environment
✅ Develop and implement strategies to drive online sales, improve conversion rates, and enhance customer engagement
✅ Create and execute a comprehensive content strategy that aligns with brand messaging and business objectives
✅ Utilize Salesforce Marketing Cloud and other marketing tools to create personalized customer experiences
✅ Monitor website performance metrics, identify areas for improvement, and implement solutions to enhance site speed, usability, and overall user experience
✅ Work closely with cross-functional teams to ensure cohesive and effective digital initiatives
✅ Develop and maintain reporting frameworks to track the effectiveness of digital initiatives, providing regular updates to senior leadership
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field. Master’s degree preferred.
Experience: Minimum of 7-10 years of experience in digital marketing, eCommerce, or a related field, with at least 3 years in a leadership role.
Required Skills:
- Proficient in Salesforce Marketing Cloud, Google Analytics, SEO tools, and other digital marketing platforms
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- Ability to interpret data and make data-driven decisions
- Proven ability to lead and inspire teams
Preferred Skills:
- Experience with A/B testing and conversion rate optimization
- Familiarity with agile methodologies
ASSUMPTION: Candidates with experience in leading digital marketing teams and a strong understanding of website management will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $111,000.00 - $190,000.00 (Based on experience and location)
Benefits:
- Medical, Dental, Vision, and Wellbeing Benefits
- 401(k) Contribution and Pension Plan
- Annual Incentive, Paid Holidays, and Paid Time Off
- Student Loan Repayment Program and Paid-Family Leave
Working Hours: Full-time, 40 hours per week. This role requires a minimum of 10 days per month in the office (Madison, WI 53783 or Boston, MA 02110).
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 51-200 employees
Founded: 1946
Company Description:
- American Family Insurance is a multi-line insurer, offering auto, home, life, business, farm/ranch, and other specialty coverage
- They provide a range of services, including claims, customer service, and policyholder support
- Their mission is to inspire protection and restore courage in their customers
Company Specialties:
- Property and Casualty Insurance
- Life Insurance
- Health Insurance
- Business Insurance
Company Website: amfam.com
ASSUMPTION: American Family Insurance is a well-established company with a strong presence in the insurance industry. They offer a range of insurance products and services to their customers.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the AVP, Digital Marketing
Work Arrangement: Hybrid - 10 days per month in the office (Madison, WI 53783 or Boston, MA 02110)
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Digital Marketing department
- Opportunities to lead and mentor junior team members
- Chance to gain experience in managing cross-functional teams and driving digital initiatives
ASSUMPTION: This role offers opportunities for career growth and development within the Digital Marketing department at American Family Insurance.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Madison, WI 53783 and Boston, MA 02110
Geographic Context:
- Madison, WI: A mid-sized city with a vibrant tech and startup scene, offering a high quality of life and affordable cost of living
- Boston, MA: A major city with a thriving tech industry, known for its rich history, culture, and educational institutions
Work Schedule: Full-time, 40 hours per week. This role requires a minimum of 10 days per month in the office.
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work in two distinct geographic locations, each with its unique benefits and culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the AVP, Digital Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership skills and team management
- Analytical and problem-solving abilities
- Communication and presentation skills
Application Tips:
- Highlight your experience with digital marketing, website management, and team leadership
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your past accomplishments in digital marketing and team leadership
- Be ready to discuss your approach to data-driven decision-making and personalized user experiences
ATS Keywords: Digital Marketing, eCommerce, Leadership, Salesforce Marketing Cloud, Google Analytics, SEO, Data Analysis, Content Strategy, Website Management, Performance Optimization, Team Leadership, Communication, Customer Engagement, Problem Solving, Collaboration, Reporting
ASSUMPTION: American Family Insurance uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Content management systems (e.g., Adobe Experience Manager, Sitecore)
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Empowerment
- Inclusion
- Stewardship
- Customer Obsessed
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you align with American Family Insurance's core values?
- Are you comfortable working in a hybrid office environment, with a minimum of 10 days per month in the office?
- Do you thrive in a collaborative, data-driven work environment?
ASSUMPTION: Candidates who align with American Family Insurance's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a remote team and ensuring productivity and engagement
- Balancing multiple projects and priorities in a fast-paced environment
- Adapting to changes in the digital marketing landscape and customer behavior
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Digital Marketing Manager role, but with a focus on website management and optimization
- Unlike other digital marketing roles, this position requires a strong understanding of website management and performance optimization
- Career progression in this role could lead to a Director or Vice President of Digital Marketing position
ASSUMPTION: Candidates with experience in similar roles, such as Senior Digital Marketing Manager or Digital Marketing Manager, may find this role particularly appealing.
📝 Sample Projects
- Conducting a comprehensive website audit and implementing improvements to enhance user experience and SEO
- Developing and executing a content strategy that drives engagement and conversions
- Utilizing data and analytics to inform digital marketing strategies and optimize performance
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the biggest challenges facing the digital marketing department, and how can this role address them?
- How does American Family Insurance support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does this role collaborate with other departments, such as IT, design, and product management?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing, website management, and team leadership
- Prepare examples of your past accomplishments in digital marketing and team leadership
- Be ready to discuss your approach to data-driven decision-making and personalized user experiences
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
