Senior Manager, eCommerce Marketing

📌 Core Information

🔹 Job Title: Senior Manager, eCommerce Marketing

🔹 Company: Celsius

🔹 Location: Boca Raton, FL

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a team of marketing specialists to develop and execute retailer-specific campaigns across multiple accounts.
• Overseeing digital retail marketing initiatives to align with CELSIUS’ brand vision and business goals.
• Collaborating cross-functionally with sales, creative, and brand teams to ensure seamless campaign execution.
• Managing budgets across digital retail platforms to maximize ROI and meet business objectives.
• Building and maintaining strong relationships with retailer stakeholders to identify growth opportunities and strengthen partnerships.

ASSUMPTION: This role requires a strategic and results-driven marketing professional with a proven track record in digital retail marketing, team leadership, creative strategy, and budget management. Strong communication, organizational, and analytical skills are essential for success in this position.

📋 Key Responsibilities

✅ Lead and manage a team of marketing specialists to develop and execute retailer-specific campaigns across multiple accounts.

✅ Oversee digital retail marketing initiatives to ensure alignment with CELSIUS’ brand vision and business goals.

✅ Collaborate cross-functionally with sales, creative, and brand teams to ensure seamless campaign execution.

✅ Manage budgets across digital retail platforms to maximize ROI and meet business objectives.

✅ Build and maintain strong relationships with retailer stakeholders to identify growth opportunities and strengthen partnerships.

✅ Develop and supply creative content tailored for CELSIUS eCommerce campaigns across all digital retail platforms to ensure brand consistency and effective customer engagement.

✅ Oversee the development of retailer briefs for key partners, ensuring they have clear directives, brand guidelines, and strategic objectives to successfully execute CELSIUS campaigns with their internal teams.

ASSUMPTION: This role involves a high level of strategic thinking, project management, and cross-functional collaboration. The ideal candidate will be comfortable working in a fast-paced environment and have a strong ability to multitask and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 5-10 years of experience in digital retail marketing, with at least 3 years in a management role.

Required Skills:

• Proven track record in digital retail marketing, team leadership, creative strategy, and budget management.
• Strong communication, writing, and editing skills.
• Experience/familiarity with Adobe Suite (Indesign, Photoshop, Illustrator, etc.).
• Experience with the Microsoft Office suite of products (Excel, Word, Outlook) required.
• Well organized, detail-oriented, with a strong ability to multi-task and adhere to deadlines.
• Effective verbal/written communication, organization, and interpersonal skills.
• Flexible and able to work well independently and as part of a team.
• Creative, positive individual.

Preferred Skills:

• Experience with Walmart Onsite/Offsite Self-Serve Creative Hub platform and 2025 Walmart Brand Page Creative Hub management.
• Familiarity with retailer-specific platforms and campaign management tools.
• Experience working with key vendors such as Walmart, Roundel, Sam’s Club, Shipt, and other partners.

ASSUMPTION: The ideal candidate will have a strong background in digital retail marketing and a proven track record in team leadership, creative strategy, and budget management. Experience with specific retailer platforms and campaign management tools is a plus but not required.

💰 Compensation & Benefits

Salary Range: The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience.

Benefits:

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Working Hours: 40 hours per week, Monday through Friday, with the possibility of occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in the consumer packaged goods industry. The actual salary offered will depend on the candidate’s qualifications, experience, and the company’s compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Celsius is a global consumer packaged goods company operating in the rapidly growing energy category. The company’s master brand, CELSIUS, is a lifestyle energy drink born in fitness and is a pioneer in the healthy energy drink space.

Company Size: Celsius has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and advancement.

Founded: Celsius was founded in 2004 and is headquartered in Boca Raton, Florida.

Company Description:

• Celsius is a global beverage company and maker of premium, lifestyle energy drink CELSIUS – the better-for-you, zero-sugar alternative to traditional energy drinks.
• The company inspires global communities of fitness enthusiasts and promotes active lifestyles by disrupting the rapidly growing performance energy space.
• CELSIUS empowers individuals to achieve their daily goals and maintain an active lifestyle through its functional and refreshing energy drinks.

Company Specialties:

• pre workout supplement
• energy drink
• healthy energy drink
• Beverage
• Energy
• Drink
• and HYDRATION

Company Website: Celsius Holdings, Inc.

ASSUMPTION: Celsius is a well-established company in the energy drink industry with a strong focus on innovation, quality, and customer satisfaction. The company’s mid-sized employee base provides opportunities for growth and career advancement within the organization.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Senior Director of eCommerce Marketing.

Reporting Structure: The Senior Manager, eCommerce Marketing will oversee a team of two marketing specialists and collaborate with various internal departments, including sales, creative, and brand teams.

Work Arrangement: This is an on-site, full-time position at the CELSIUS headquarters in Boca Raton, Florida. The role requires daily on-site presence, with occasional remote work possible for approved team members.

Growth Opportunities:

• This role provides opportunities for career advancement within the marketing department and the broader organization.
• The ideal candidate will have the chance to grow and develop their skills in a dynamic and fast-paced environment.
• CELSIUS offers a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) with company match, and more.

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a tangible impact on CELSIUS’ digital growth and brand visibility across leading eCommerce channels. The ideal candidate will have a proven track record in digital retail marketing, team leadership, creative strategy, and budget management.

🌍 Location & Work Environment

Office Type: The CELSIUS headquarters in Boca Raton, Florida, offers a modern and collaborative work environment with state-of-the-art facilities and amenities.

Office Location(s): 2381 NW Executive Center Dr, Boca Raton, Florida 33431, US

Geographic Context:

• Boca Raton is a vibrant and growing city in South Florida, offering a mix of urban and suburban living options.
• The city is home to a diverse range of industries, including technology, healthcare, and finance, providing ample opportunities for networking and professional growth.
• Boca Raton offers a mild climate, with average temperatures ranging from the mid-70s to the mid-80s Fahrenheit throughout the year.

Work Schedule: The work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime or weekend work may be required to meet project deadlines or support key initiatives.

ASSUMPTION: The CELSIUS headquarters in Boca Raton, Florida, provides a modern and collaborative work environment with state-of-the-art facilities and amenities. The city of Boca Raton offers a vibrant and growing community with a diverse range of industries, providing ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interview with the hiring manager and a member of the HR team to discuss the role, responsibilities, and company culture.
• Final interview with the Senior Director of eCommerce Marketing to discuss career growth opportunities and next steps.

Key Assessment Areas:

• Digital retail marketing experience and strategic thinking.
• Team leadership and management skills.
• Creative strategy and content development.
• Budget management and financial acumen.
• Cross-functional collaboration and communication skills.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss specific examples of your digital retail marketing experience and team leadership successes during the interview process.
• Research CELSIUS and the energy drink industry to demonstrate your understanding of the company and its products.
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement.

ATS Keywords: Digital Retail Marketing, Team Leadership, Creative Strategy, Budget Management, Retailer Marketing, Campaign Management, Performance Analysis, Brand Strategy, Retailer Relationship Building, Project Management, Problem Solving, Adobe Suite, Microsoft Office

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s digital retail marketing experience, team leadership skills, and cultural fit with the CELSIUS organization. The ideal candidate will have a proven track record in digital retail marketing, team leadership, creative strategy, and budget management.

🛠️ Tools & Technologies

• Adobe Suite (Indesign, Photoshop, Illustrator, etc.)
• Microsoft Office suite of products (Excel, Word, Outlook)
• Retailer-specific platforms (Walmart Onsite/Offsite Self-Serve Creative Hub, 2025 Walmart Brand Page Creative Hub, etc.)
• Campaign management tools (e.g., Google Analytics, social media analytics platforms)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with Adobe Suite, Microsoft Office, and retailer-specific platforms. Familiarity with campaign management and project management tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation: CELSIUS encourages creativity, continuous learning, and a passion for staying ahead of industry trends.
• Quality: The company is committed to delivering high-quality products and exceptional customer service.
• Integrity: CELSIUS values honesty, transparency, and ethical business practices in all aspects of its operations.
• Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect.
• Accountability: CELSIUS holds its employees responsible for delivering results and driving the company’s success.

Work Style:

• Dynamic and fast-paced environment with a strong focus on results and performance.
• Collaborative and team-oriented culture with a emphasis on open communication and mutual respect.
• Opportunities for growth and advancement within the organization.
• Strong commitment to work-life balance and employee well-being.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, and are you comfortable working in a role that requires multitasking and meeting tight deadlines?
• Are you a strong communicator with excellent written and verbal skills, and can you effectively collaborate with cross-functional teams to achieve common goals?
• Do you have a proven track record in digital retail marketing, team leadership, creative strategy, and budget management, and are you eager to apply your skills to drive CELSIUS’ digital growth and brand visibility?

ASSUMPTION: The ideal candidate for this role will be a strategic and results-driven marketing professional with a strong background in digital retail marketing, team leadership, creative strategy, and budget management. They will be comfortable working in a dynamic and fast-paced environment and have excellent communication and collaboration skills.

⚠️ Potential Challenges

• Managing a team of marketing specialists and ensuring they have the necessary resources, guidance, and support to successfully ideate, develop, and execute retailer-specific campaigns across all 15 accounts.
• Balancing multiple campaigns and retailer initiatives while adhering to tight deadlines and maintaining a high level of quality and consistency.
• Navigating the complexities of retailer-specific platforms and campaign management tools to optimize performance and maximize ROI.
• Building and maintaining strong relationships with retailer stakeholders, including key vendors such as Walmart, Roundel, Sam’s Club, Shipt, and other partners.
• Adapting to changes in the digital retail landscape and staying up-to-date with industry trends and best practices.

ASSUMPTION: The ideal candidate for this role will be a strategic and results-driven marketing professional with a strong background in digital retail marketing, team leadership, creative strategy, and budget management. They will be comfortable working in a dynamic and fast-paced environment and have excellent communication and collaboration skills.

📈 Similar Roles Comparison

• This role is similar to other senior marketing manager positions in the consumer packaged goods industry, with a focus on digital retail marketing and team leadership.
• However, this role is unique in its focus on the energy drink category and the opportunity to make a tangible impact on CELSIUS’ digital growth and brand visibility across leading eCommerce channels.
• Career paths for this role may include advancement to director or vice president of eCommerce marketing, or transition to a general management role within the organization.

ASSUMPTION: The ideal candidate for this role will have a proven track record in digital retail marketing, team leadership, creative strategy, and budget management. They will be comfortable working in a dynamic and fast-paced environment and have excellent communication and collaboration skills.

📝 Sample Projects

• Developing and executing a comprehensive digital retail marketing strategy for CELSIUS, including always-on and ad hoc campaigns, to maximize ROI and align with business objectives.
• Managing a team of marketing specialists to create and implement retailer-specific content, including tentpole events and major product launches, to ensure alignment with CELSIUS’ brand strategy and retailer-specific requirements.
• Collaborating with cross-functional teams to optimize campaign performance, identify sales peaks, trends, and optimization opportunities, and enhance future marketing efforts.

ASSUMPTION: The ideal candidate for this role will have a proven track record in digital retail marketing, team leadership, creative strategy, and budget management. They will be comfortable working in a dynamic and fast-paced environment and have excellent communication and collaboration skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing department and the organization as a whole?
• What are the most significant challenges facing the eCommerce marketing team, and how can this role help address them?
• What opportunities are there for growth and advancement within the marketing department and the broader organization?
• How does CELSIUS support work-life balance and employee well-being, and what resources are available to help employees succeed in their roles?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?

ASSUMPTION: The ideal candidate for this role will be a strategic and results-driven marketing professional with a strong background in digital retail marketing, team leadership, creative strategy, and budget management. They will be comfortable working in a dynamic and fast-paced environment and have excellent communication and collaboration skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and skills-based interviews by researching CELSIUS, the energy drink industry, and the role’s key responsibilities.
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement.
• Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.