- Lead digital merchandising strategy across multiple eCommerce platforms
- Enhance online customer experience and drive conversions through data analysis
- Collaborate with cross-functional teams to improve website usability and performance
- Manage product lifecycle, from new SKU activation to discontinued SKU deactivation
- Optimize product listings and descriptions to improve searchability and conversion rates
- Monitor and analyze website performance metrics to recommend strategic changes
- Create and maintain brand storefronts on key retail platforms (Amazon.com, Walmart.com)
- Manage on-platform paid media and promotional campaigns, tracking and optimizing performance
- Accelerate eCommerce growth at key retailers with eCommerce Channel sales leaders
- Proactively identify new opportunities to build strategic partnerships with national retail partners and customers
📋 Key Responsibilities
- Site Experience & CX Optimization:
- Lead development of online customer experience strategy and wireframe design for TBC’s wholesale eCommerce re-platforming
- Analyze customer behavior and feedback to identify opportunities for improving the online shopping experience
- Implement A/B testing and other optimization techniques to enhance website usability and performance
- Monitor site daily/weekly to ensure products are optimized for customer experience
- Create plans and strategies for monetizing and marketing, including site banners, landing pages, and navigation
- Market Analysis & Strategic Insights:
- Provide strategic insights and recommendations based on data analysis
- Monitor and evaluate industry trends and competitor activities
- Review and report on eCommerce KPIs, category performance, new growth opportunities, site conversion, testing ideas, and customer shopping behavior
- Interpret digital analytics to understand what drives customer traffic and conversion on TBC’s sites
- Optimize product search, navigation, sorting, content, and overall product merchandising strategies
- Strategic eCommerce Merchandising:
- Build strategy to optimize product listings and execute product descriptions, images, and videos to improve searchability and conversion rates
- Monitor and analyze website performance metrics to recommend strategic changes and improvements
- Manage the digital lifecycle of new product placement, including creation and validation of new product images, copy, and positioning
- Ensure the accuracy and timeliness of all product launches and deactivations
- Digital Content Strategy & Planning:
- Upgrade and maintain product content on TBC’s e-commerce platforms
- Create briefs for photography to address gaps in tire brand imagery
- Collaborate with the marketing team to create engaging and informative content that aligns with brand standards
- Ensure consistency and accuracy of product information across all digital channels
- Partner with digital platform teams to build product content to support seasonal promotions
- Maintain and grow the tire product review platform and identify channels to encourage customer reviews
- Marketplace Management:
- Accelerate eCommerce growth at key retailers with eCommerce Channel sales leaders
- Proactively identify new opportunities to build strategic partnerships with national retail partners and customers
- Create and manage brand storefronts, on-platform paid media, and promotional campaigns, tracking and optimizing performance
- Attain and maintain Amazon Ads Academy and Walmart Connect Academy certifications
- Other duties as assigned
🎯 Required Qualifications
- Bachelor’s degree in Marketing, Business, or related field (Master’s/MBA preferred)
- 8+ years of experience in digital merchandising or eCommerce
- Ability to work well under pressure, handle multiple tasks, and meet project timetables
- High-level project management skills
- Strong verbal and written communication skills
- Proficient in Adobe Creative Suite and Microsoft Office Tools
- Willing to travel 10%
💰 Compensation & Benefits
- Market competitive compensation
- 401(k) and Roth with company match, immediately 100% vested
- Comprehensive benefits including medical, dental, and vision
- Company paid short term disability and employer subsidized long term disability
- Company paid life insurance
- Discounted tire purchasing
- Tuition reimbursement
- Employee assistance program
- Generous paid vacation and paid time off
- Customizable voluntary benefits
💼 Mission Critical Competencies
- Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies
- Action Oriented: taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
- Cultivates Innovation: creating new and better ways for the organization to be successful
- Collaborates: building partnerships and working collaboratively with others to meet shared objectives
- Customer Focus: building strong customer relationships and delivering customer-centric solutions
- Develops Talent: developing people to meet both their career goals and the organization’s goals
- Ensures Accountability: holding self and others accountable to meet commitments
- Drives Engagement: creating a climate where people are motivated to do their best to help the organization achieve its objectives
- Communicates Effectively: developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
- Instills Trust: gaining the confidence and trust of others through honesty, integrity, and authenticity
- Change Management: effective Sponsorship, Change Agent, and influencing skills. Adaptive, agile, flexible, open-minded. Proven ability to build cross-functional commitment, lead, simplify, and scale complex dynamic organizations through transformational change
📌 Applicant Insights
🔍 Company Context
- Industry: Transportation, Logistics, Supply Chain, and Storage
- Company Size: 1,001-5,000 employees
- Founded: 1956
- Company Description: TBC Corporation (TBC) is a leading marketer of automotive replacement tires through a multi-channel strategy, with worldwide operations spanning wholesale and franchise operations. TBC provides customers with best-in-class brands, supply chain as a service, and automotive maintenance and repair services, with the underlying mission to exceed customer expectations.
- Company Specialties: Oil, Lube & Filters, Routine Services & Fluids, Brakes, Alignment, Suspension & Front End, Franchise, Wholesale, and Tires
📊 Role Analysis
- Career Level: Senior Management
- Reporting Structure: Reports directly to the VP of Customer Marketing
- Work Arrangement: On-site, with occasional travel (10%)
- Growth Opportunities: Potential to lead and grow the eCommerce marketing team, expand into new channels, and drive strategic initiatives
- ASSUMPTION: The role requires a strategic, creative, analytical, and innovative leader with a strong passion for digital marketing and eCommerce. The ideal candidate will have a proven track record in digital merchandising, eCommerce, and driving conversions across key product categories.
🌍 Location & Work Environment
- Office Type: Corporate headquarters with a casual, collaborative work environment
- Office Location(s): 4260 Design Center Drive, Palm Beach Gardens, FL 33410, US
- Geographic Context: Palm Beach Gardens is a suburban city in Palm Beach County, Florida, with a population of approximately 100,000 people. It offers a mix of urban and suburban living, with easy access to beaches, shopping, dining, and entertainment options.
- Work Schedule: Full-time, with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) and occasional flexibility for project needs
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone or video screens, in-person interviews, and a final presentation or assessment. The process may take several weeks to complete.
- Key Assessment Areas: Strategic thinking, digital merchandising expertise, data analysis skills, project management, communication, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a collaborative environment.
- Research TBC Corporation and the automotive industry to demonstrate your understanding of the company and its market.
- Prepare questions to ask the interviewer about the company, team dynamics, and growth opportunities.
🛠 Tools & Technologies
- Adobe Creative Suite
- Microsoft Office Tools
- Google Analytics
- eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
- Amazon Ads Academy and Walmart Connect Academy
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
👔 Cultural Fit Considerations
- Company Values: Integrity, Teamwork, People-Focused, Accountability, and Leave Everything Better
- Work Style: Collaborative, innovative, data-driven, and customer-centric
- Self-Assessment Questions:
- How do your personal values align with TBC’s core values?
- Describe a time when you had to manage a complex project with multiple stakeholders. How did you ensure the project’s success?
- How do you stay up-to-date with industry trends and emerging technologies in digital merchandising and eCommerce?
- Can you provide an example of a time when you had to analyze data to make a strategic decision? What was the outcome?
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced, dynamic work environment
- Managing relationships with key retail partners and customers, while maintaining TBC’s brand identity and standards
- Keeping up with the latest trends and technologies in digital merchandising and eCommerce
- Ensuring accurate and timely product launches and deactivations across multiple platforms
- Maintaining a high level of customer focus and satisfaction in a rapidly evolving digital landscape
📈 Similar Roles Comparison
- eCommerce Manager (e.g., at a retail company): Focuses on driving online sales and customer acquisition through digital marketing channels. This role may have less emphasis on strategic merchandising and more on promotional activities and channel management.
- Digital Marketing Manager (e.g., at an agency or marketing firm): Specializes in developing and executing digital marketing campaigns for clients. This role may involve less direct responsibility for eCommerce platform management and more focus on external marketing channels.
- Senior Product Manager (e.g., at a software or technology company): Oversees the entire product lifecycle, from development to launch and maintenance. This role may involve less direct responsibility for digital merchandising and more focus on product development and roadmap planning.
📝 Sample Projects
- Developing and implementing a comprehensive digital merchandising strategy for TBC’s wholesale eCommerce re-platforming project
- Analyzing customer behavior data to identify opportunities for improving the online shopping experience and driving conversions
- Managing the digital lifecycle of new product placement, including creation and validation of new product images, copy, and positioning
- Creating and maintaining brand storefronts on key retail platforms (Amazon.com, Walmart.com), including on-platform paid media and promotional campaigns
- Collaborating with cross-functional teams to build product content to support seasonal promotions and encourage customer reviews
💡 Key Questions to Ask During Interview
- What are the biggest challenges facing the eCommerce team currently, and how can this role help address them?
- How does TBC support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TBC measure the success of its digital merchandising strategies, and what are the key performance indicators (KPIs) for this role?
- What is the team structure and dynamic like within the eCommerce marketing department, and how does this role fit into the broader organization?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.tbccorp.com/job/Palm-Beach-Gardens-Senior-Manager-eCommerce-Marketing-FL-33403/1301106000/).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a collaborative environment.
4. Research TBC Corporation and the automotive industry to demonstrate your understanding of the company and its market.
5. Prepare questions to ask the interviewer about the company, team dynamics, and growth opportunities.
6. Follow up with the hiring manager or HR representative after your interview, expressing your interest in the role and reiterating your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
