📌 Core Information
🔹 Job Title: Senior Manager Email Marketing
🔹 Company: Indigo Books & Music
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading email marketing campaigns to drive revenue growth
- Managing the email marketing calendar and production
- Collaborating with various teams to meet business needs
- Implementing personalization strategies and automation
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Own email database health and size, using acquisition and retention strategies
✅ Create optimization strategies to meet revenue and traffic forecasts, engagement goals, and overall program ROI
✅ Ensure best-in-class email campaigns with high engagement scores and deliverability
✅ Proactively manage the approval process to deploy campaigns on time and error-free
✅ Lead the implementation of a robust personalization strategy
✅ Collaborate with marketing, merchandising, and other teams to integrate email needs
✅ Manage the enhancements of existing triggers and develop new trigger programs
✅ Recruit, onboard, develop, and sustain a strong email marketing team
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Post-secondary education in marketing, communications, business administration, or a related field
Experience: 8+ years of experience in email marketing, 5+ years of experience managing direct reports, 8+ years of experience operating an ESP tool, and experience in a B2C fast-paced retail/ecommerce environment
Required Skills:
- Exceptional project management skills and attention to detail
- Solid understanding of CRM & Marketing Automation
- Strong knowledge of CAN-SPAM & CASL
- Self-starter mindset with high motivation and creativity in problem-solving
- Proven track record of success in managing customer lifecycle communications
- Ability to manage multiple highly detailed tasks accurately while reacting with urgency
- Strong communication skills dealing with stakeholders on a daily basis
- Ability to thrive in a fast-paced environment with tight deadlines
Preferred Skills:
- Experience with AI and other advanced technologies in email marketing
- Bilingual (English/French) or multilingual skills
ASSUMPTION: Candidates with experience in a similar role within the retail industry and proficiency in French would be highly desirable.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Senior Manager role in the retail sector in Toronto)
Benefits:
- Competitive benefits package
- Employee discount
- Opportunities for career growth and development
Working Hours: Full-time, Monday to Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically books, toys, gifts, stationery, eReading, home decor, baby, electronics, wellness, beauty, and fashion
Company Size: 5,001-10,000 employees, offering a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1996, with a rich history and established brand in the Canadian retail market
Company Description:
- Dedicated to telling stories and creating experiences
- Offers a variety of exciting opportunities at retail stores, distribution centers, and the home office
- Values diversity, inclusion, and fostering a joyful and welcoming environment for all
Company Specialties:
- Books
- Toys
- Gifts
- Stationery
- eReading
- Home Decor
- Baby
- Electronics
- Wellness
- Beauty
- Fashion
Company Website: https://www.indigo.ca/en-ca
ASSUMPTION: Indigo is a well-established company with a strong brand presence in Canada, offering a dynamic and enriching culture for employees.
📊 Role Analysis
Career Level: Senior Manager, with the opportunity to lead a team and make a significant impact on the company's email marketing strategy
Reporting Structure: Reports directly to the VP, Marketing Strategy & Omni Channel Communications
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks
Growth Opportunities:
- Advancement to a director or vice president role within the marketing department
- Expansion of responsibilities to include additional marketing channels
- Career progression within the broader retail industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company or the industry.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and dynamic atmosphere
Office Location(s): 620 King Street West, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- Close proximity to public transportation, shopping, and dining options
- Access to various recreational activities and outdoor spaces
Work Schedule: Full-time, with occasional evenings and weekends as needed to meet project deadlines
ASSUMPTION: The work environment at Indigo's Toronto office is fast-paced, collaborative, and focused on driving results through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the VP, Marketing Strategy & Omni Channel Communications
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Project management skills and attention to detail
- Communication and stakeholder management abilities
- Cultural fit and alignment with Indigo's values
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Indigo's mission and values
- Prepare examples of successful email marketing campaigns you've led or contributed to
- Research Indigo's competitors and unique selling points to showcase your industry knowledge
ATS Keywords: Email Marketing, CRM, Marketing Automation, Personalization, Project Management, Retail, Ecommerce, Customer Engagement, Campaign Management, Loyalty Programs
ASSUMPTION: The interview process at Indigo is comprehensive and designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced environment.
🛠️ Tools & Technologies
- Email Service Provider (ESP) platform (e.g., Mailchimp, Campaign Monitor, or similar)
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
- Project management software (e.g., Asana, Trello, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Indigo's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Storytelling and creating experiences
- Customer focus and joyful moments
- Celebrating diversity and fostering a positive image
- Encouraging continual learning and embracing change
- Giving back to communities
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving results and innovation
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Indigo's mission and values?
- How do you approach creating joyful moments for customers through email marketing?
- How do you handle working in a fast-paced environment with tight deadlines?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Indigo's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Collaborating effectively with various teams and stakeholders
- Keeping up with industry trends and technological advancements in email marketing
- Balancing the need for personalization and automation with resource constraints
ASSUMPTION: The challenges associated with this role require strong project management skills, adaptability, and the ability to prioritize tasks effectively.
📈 Similar Roles Comparison
- Compared to other senior email marketing roles, this position offers a unique opportunity to lead a team and drive revenue growth in a well-established retail environment
- Indigo's focus on storytelling and creating experiences sets it apart from other retailers, offering a more creative and engaging work environment
- Career progression in this role may involve expanding responsibilities to include additional marketing channels or advancing to a director or vice president role
ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and creative problem-solving, making it an attractive opportunity for experienced email marketing professionals.
📝 Sample Projects
- Developing and executing a comprehensive personalization strategy to increase customer engagement and revenue
- Collaborating with the merchandising team to create targeted email campaigns for specific product categories or promotions
- Optimizing email campaign performance through A/B testing and data analysis
ASSUMPTION: The sample projects for this role involve a mix of strategic planning, creative problem-solving, and data-driven decision-making to drive email marketing success.
❓ Key Questions to Ask During Interview
- How does Indigo measure the success of its email marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
- How does Indigo support the professional development and growth of its email marketing team members?
- What is the team structure and dynamic like within the email marketing department, and how does this role fit into it?
- How does Indigo approach balancing personalization and automation in its email marketing strategy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving email marketing success at Indigo.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant email marketing experience and skills
- Write a cover letter explaining your interest in Indigo and this role, and how your background and skills make you a strong fit
- Prepare examples of successful email marketing campaigns you've led or contributed to, showcasing your creativity, strategic thinking, and data-driven approach
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
