📌 Core Information
🔹 Job Title: Senior Manager, Field Marketing
🔹 Company: Spring Health
🔹 Location: New York, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading strategy, execution, and measurement for out-of-home campaigns
- Managing a small team and fostering their professional growth
- Collaborating cross-functionally to innovate activations that drive brand awareness and pipeline growth
- Acting as a subject-matter expert on out-of-home best practices
- Continuously optimizing campaigns through rigorous testing
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of out-of-home marketing channels to drive successful campaigns and team growth.
📋 Key Responsibilities
✅ Own end-to-end planning and execution of direct mail, print advertising, and event-based campaigns
✅ Define, track, and report on overall campaign performance to senior leadership
✅ Lead, mentor, and develop a team of two; set clear goals, conduct regular reviews, and foster professional growth
✅ Act as subject-matter expert on out-of-home best practices, media buying, production logistics, compliance, and budgeting
✅ Collaborate cross-functionally with creative, digital, product, and sales teams to ideate, prototype, and launch innovative offline activations
✅ Drive continuous optimization through rigorous testing of creative, messaging, channel mix, and targeting
✅ Build and manage vendor relationships; negotiate contracts, secure favorable terms, and enforce service level agreements
✅ Deliver comprehensive post-campaign analyses, synthesize learnings, and present actionable recommendations to stakeholders
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, team management, and cross-functional collaboration to deliver successful out-of-home campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of marketing experience with a strong focus on out-of-home channels (direct mail, print, events)
Required Skills:
- Proven track record leading multi-channel offline campaigns and exceeding performance targets
- Demonstrated leadership managing small teams or direct reports
- Proficiency in setting up tracking frameworks, analyzing data, and driving data-led insights
- Exceptional project management; strong attention to detail, ability to prioritize, and track multiple programs
- Creative thinker with a passion for developing fresh, on-brand offline experiences
- Expert vendor and budget management capabilities
- Excellent communication, presentation, and stakeholder management skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: Candidates should have a proven background in out-of-home marketing, strong leadership skills, and a data-driven approach to campaign optimization.
💰 Compensation & Benefits
Salary Range: $147,140 - $183,930 per year (based on Radford Global Compensation Database)
Benefits:
- Health, Dental, Vision benefits starting on the first day
- Employer sponsored 401(k) match of up to 2% for retirement planning
- Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- Competitive paid time off policies including vacation, sick leave and company holidays
- Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months of tenure
- Access to Noom, a weight management program
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Access to Wellhub, which connects employees to fitness, mindfulness, nutrition, and sleep options in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year
- $200 per year donation matching to support your favorite causes
Working Hours: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The salary range is competitive for the role and location, and benefits are comprehensive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2016, with a mission to eliminate every barrier to mental health
Company Description:
- Spring Health provides personalized mental health care through its clinically validated technology, Precision Mental Healthcare
- The company partners with over 450 employers, providing care for 10 million people worldwide
- Spring Health has generated a net positive ROI for employers and is the only company in its category to earn external validation of net savings for customers
Company Specialties:
- Mental Health Care
- Artificial Intelligence
- Mental Illness
- Treatment Selection
- Benefits
- Mental Health
- Therapy
- Psychology
- Psychiatry
- Telemedicine
- Health and Wellness
Company Website: Spring Health
ASSUMPTION: Spring Health is a mid-size company with a strong focus on innovation, technology, and personalized mental health care.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Director of Member Growth
Work Arrangement: Hybrid, with a mix of remote and on-site work
Growth Opportunities:
- Potential to lead larger teams and take on more strategic responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work on high-impact campaigns that drive brand awareness and pipeline growth
ASSUMPTION: This role offers opportunities for professional growth, exposure to various aspects of the business, and the chance to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): New York City, NY
Geographic Context:
- New York City is a major urban center with a diverse population and a thriving business environment
- The city offers a wide range of cultural, entertainment, and recreational opportunities
- New York City has a high cost of living compared to other U.S. cities
Work Schedule: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between remote work and in-person collaboration. The high cost of living in New York City should be taken into account when considering this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with a panel of team members
- Final interview with the Director of Member Growth
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign planning
- Leadership and team management skills
- Data analysis and insights-driven decision making
- Communication and presentation skills
- Cultural fit and alignment with Spring Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and data-driven approach
- Prepare for behavioral interview questions that focus on your experience leading multi-channel offline campaigns and driving performance improvements
- Be ready to discuss your approach to vendor management, budgeting, and campaign optimization
- Demonstrate your understanding of Spring Health's mission and values, and how your skills and experience align with the role
ATS Keywords: Marketing strategy, campaign planning, leadership, team management, data analysis, communication, presentation, cultural fit, Spring Health
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, leadership, data analysis, and communication skills, as well as their cultural fit with Spring Health.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with marketing automation, data analysis, project management, and design tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Be seen. Be you. Be well.
- Support teams and families with personalized mental health care.
- Use data and technology to drive better outcomes.
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and adaptable
- Committed to improving mental health outcomes
Self-Assessment Questions:
- Do you align with Spring Health's mission and values?
- Are you comfortable working in a hybrid environment with a mix of remote and on-site work?
- Do you thrive in a collaborative, data-driven, and results-oriented work culture?
- Are you committed to improving mental health outcomes and supporting teams and families?
ASSUMPTION: Candidates should assess their alignment with Spring Health's mission, values, and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Managing a small team and driving performance improvements may require strong leadership and communication skills
- Working in a fast-paced, hypergrowth environment may present unique challenges and demands
- Balancing remote and on-site work may require strong time management and self-motivation
- The high cost of living in New York City may impact the candidate's overall compensation package
ASSUMPTION: Candidates should be prepared to manage a small team, work in a fast-paced environment, balance remote and on-site work, and consider the cost of living in New York City.
📈 Similar Roles Comparison
- This role focuses more on out-of-home marketing channels compared to similar roles that may have a broader marketing focus
- Spring Health's innovative approach to mental health care sets it apart from traditional mental health care providers
- Career paths in mental health care may differ from those in other industries, offering unique growth opportunities
ASSUMPTION: Candidates should understand the unique aspects of this role and the industry, and be prepared for a career path that may differ from more traditional marketing roles.
📝 Sample Projects
- Developing and executing a successful direct mail campaign to drive brand awareness and customer acquisition
- Collaborating with cross-functional teams to create innovative offline activations that drive engagement and pipeline growth
- Analyzing campaign performance data to identify trends, optimize targeting, and improve overall campaign effectiveness
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and data-driven nature of the role, as well as the importance of collaboration and innovation.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Spring Health measure the success of out-of-home campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and development within the marketing team and the company as a whole?
- How does Spring Health support work-life balance for its employees, particularly in a hybrid work environment?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the marketing team and overall company culture?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, and assess their fit with Spring Health's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and data-driven approach
- Prepare for behavioral interview questions that focus on your experience leading multi-channel offline campaigns and driving performance improvements
- Be ready to discuss your approach to vendor management, budgeting, and campaign optimization
- Demonstrate your understanding of Spring Health's mission and values, and how your skills and experience align with the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
