- Job Title: Senior Manager Global Product Marketing Wound Care (f/m/d)
- Company: Hartmann
- Location: Heidenheim, Baden-Württemberg, Germany
- Job Type: On-site
- Category: Medical Equipment Manufacturing
- Date Posted: May 20, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and driving the global strategy for the Wound Care business division
- Managing the product lifecycle from idea generation to exit, adhering to HARTMANN processes
- Collaborating with cross-functional teams to launch products and train countries on operational topics
- Monitoring market trends and competitor activities to optimize product development and positioning
- Steering projects and supporting countries in operational topics, launches, and training
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a dynamic, cross-functional environment.
📋 Key Responsibilities
- Contribute to fine-tuning and developing the Global Wound Care strategy to reach ambitious growth targets
- Drive the product development pipeline, considering customer needs and the brand promise of simplicity and efficacy
- Monitor market trends and competitor activities to influence product development and positioning
- Manage the product lifecycle, from idea generation and launch to exit, adhering to HARTMANN processes
- Define product positioning and claims with appropriate evidence
- Steer and collaborate on projects, adhering to HARTMANN standards
- Conceive and initiate usability studies, clinical observation studies, case studies, and clinical studies
- Support countries for operational topics, launches, and training
ASSUMPTION: This role involves a high level of strategic decision-making, market analysis, and project management. It requires strong communication skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor or master's degree in Marketing or equivalent
- Experience:
- Professional experience in marketing, ideally in wound care and internationally
- Experience in leading project management and ideally in managing international projects
- Required Skills:
- Strong market and customer orientation
- Intercultural competence and experience working in cross-functional (matrix) environments
- High interpersonal and communication skills, with a creative drive
- Fluent in English, with other languages being an advantage
- Preferred Skills:
- Experience in the management of international projects
- Knowledge of the wound care market and industry trends
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on strategic planning, project management, and market analysis. Experience in the wound care industry is highly desirable.
💰 Compensation & Benefits
- Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a senior marketing role in Germany)
- Benefits:
- Flexible working conditions, such as flexible working hours and mobile working
- International Mobile Working
- Attractive ways of combining work and family life, e.g., childcare subsidy
- 30 days paid leave per year, plus special leave for exceptional life events
- Subsidized company vehicle, including private usage
- Company pension plan with an attractive employer contribution, including a matching model for deferred compensation
- Plenty of parking spaces, canteen with a café bar, and ongoing offers in the employee shop
- Access to over 6,000 fitness and yoga studios, swimming pools, and other health and fitness facilities (EGYM Wellpass)
- Various health and fitness offers, e.g., skin cancer screenings, online courses for mental health, massage offers, and yoga during lunch breaks
- Job Bike Leasing
- Attractive discounts on travel, fashion, and technology via the corporate benefits platform
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in Germany. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
- Industry: Medical Equipment Manufacturing
- Company Size: 10,001+ employees
- Founded: 1818
- Company Description: The HARTMANN GROUP is one of the leading European providers of professional medical and care products and associated services. Every day, healthcare professionals and patients rely on HARTMANN brands in the segments of Incontinence Management (e.g., MoliCare®), Wound Care (e.g., Zetuvit®, Cosmopor®), and Infection Management (e.g., Sterillium®). This is expressed in our brand promise of “Helps. Cares. Protects.” Founded in 1818, the Company sells its products and solutions in 130 countries around the world.
- Company Specialties: Incontinence Management, Infection Management, and Wound Care
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: This role reports directly to the Head of Global Product Marketing Wound Care
- Work Arrangement: On-site, with flexible working hours and mobile working options
- Growth Opportunities: This role offers the opportunity to grow within the global marketing team and potentially take on more significant responsibilities as the business expands
ASSUMPTION: This role is ideal for an experienced marketing professional looking to take on a strategic, international role with significant growth potential.
🌍 Location & Work Environment
- Office Type: On-site, with flexible working hours and mobile working options
- Office Location: Heidenheim, Baden-Württemberg, Germany
- Geographic Context: Heidenheim is a mid-sized city in southern Germany, with a population of around 47,000 people. It is located near the Danube River and offers a mix of urban and rural living. The city is known for its historic old town and various cultural events throughout the year.
- Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option to work remotely.
ASSUMPTION: The location offers a pleasant work-life balance, with easy access to both urban and outdoor activities.
💼 Interview & Application Insights
- Typical Process: The interview process typically consists of an initial phone or video screening, followed by on-site interviews with the hiring manager and relevant team members. A final interview with the Head of Global Product Marketing Wound Care may also be conducted.
- Key Assessment Areas: Candidates will be assessed on their strategic thinking, market analysis skills, project management experience, and cultural fit with the team and company values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic projects, and any exposure to the wound care industry.
- Be prepared to discuss market trends, competitor activities, and potential product development opportunities.
- Research the company and its products to demonstrate your enthusiasm for the role and understanding of the business.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Microsoft Project, Asana, Trello)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
- CRM software (e.g., Salesforce, HubSpot)
- Market research tools (e.g., SurveyMonkey, Typeform)
ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools, as well as relevant industry-specific software.
👔 Cultural Fit Considerations
- Company Values: HARTMANN values include customer focus, innovation, collaboration, and sustainability. The company strives to create a culture of trust, openness, and continuous learning.
- Work Style: The work style is dynamic, cross-functional, and international, with a strong focus on collaboration and teamwork. The company encourages creativity, initiative, and a growth mindset.
- Self-Assessment Questions:
- How do you align with HARTMANN's values, particularly in the context of this role?
- How comfortable are you working in a dynamic, cross-functional environment with international colleagues?
- How do you approach continuous learning and staying up-to-date with market trends and industry developments?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with HARTMANN's values and work style, as well as a willingness to learn and adapt in a dynamic environment.
⚠️ Potential Challenges
- The role requires a high level of strategic decision-making and market analysis, which can be challenging and time-consuming.
- The wound care market is complex and ever-evolving, with a wide range of competitors and regulatory requirements. Staying up-to-date with market trends and industry developments can be demanding.
- The role involves managing international projects and collaborating with cross-functional teams, which can present unique communication and time zone challenges.
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to manage their time and workload effectively.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses specifically on the global marketing of wound care products, while related roles may have a broader product portfolio or regional focus.
- This role requires a strong background in strategic marketing and project management, with a focus on international collaboration and market analysis.
- Industry-specific context: The wound care market is a growing and competitive industry, with a wide range of products and technologies. Successful candidates will have a deep understanding of the market and its trends.
- Career path comparison: This role offers a clear path for career progression within the global marketing team, with the potential to take on more significant responsibilities as the business expands.
ASSUMPTION: Candidates should have a clear understanding of the unique aspects of this role and how it fits into their long-term career goals.
📝 Sample Projects
- Developing and implementing a global marketing strategy for a new wound care product launch
- Conducting market research and analysis to identify gaps in the wound care market and opportunities for innovation
- Managing a cross-functional team to develop and launch a new wound care product, from concept to commercialization
- Collaborating with international teams to optimize product positioning and messaging for different regional markets
ASSUMPTION: Candidates should be able to provide specific examples of their experience in these areas and how they have driven successful marketing campaigns and product launches.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall global marketing strategy for the wound care business division?
- What are the most significant market trends and competitor activities in the wound care industry?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [provided link](https://careers.hartmann.info/HARTMANN/job/Heidenheim-Senior-Manager-Global-Product-Marketing-Wound-Care-%28fmd%29-BW-89522/1205331101/)
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic projects, and any exposure to the wound care industry.
- Prepare for your interview by researching the company, its products, and the wound care market to demonstrate your enthusiasm for the role and understanding of the business.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
