Senior Manager, Growth Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Growth Marketing

🔹 Company: Thesis

🔹 Location: New York, NY

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive growth strategies across multiple channels
• Managing and optimizing paid advertising campaigns to maximize ROI
• Collaborating with data teams to analyze metrics and adjust strategies in real time
• Leveraging storytelling, thought leadership, and educational content to establish Thesis as an industry leader

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, entrepreneurial environment.

📋 Key Responsibilities

✅ Develop and execute comprehensive growth strategies to acquire and retain customers across multiple channels (e.g., paid media, YouTube, and search channels)

✅ Identify opportunities for scaling customer engagement, optimizing campaigns, and enhancing user experiences

✅ Design, test, and scale innovative marketing initiatives to accelerate revenue growth

✅ Manage and optimize paid advertising campaigns (e.g., paid social, YouTube, and search channels) to maximize ROI

✅ Implement A/B testing and performance tracking to refine messaging, targeting, and creative assets

✅ Collaborate with data teams to analyze metrics and adjust strategies in real time

✅ Work with the brand and creative teams to craft compelling, on-brand content that drives traffic and engagement

✅ Leverage storytelling, thought leadership, and educational content to establish Thesis as an industry leader

✅ Oversee SEO and SEM efforts to improve organic search visibility and traffic

✅ Define and track KPIs, providing insights and recommendations for continuous improvement

✅ Build detailed reports to communicate campaign performance, customer acquisition costs, and conversion rates to leadership

✅ Stay informed of market trends, competitor activities, and new marketing tools and strategies

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple priorities in a deadline-driven environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: 5+ years of experience in growth marketing, performance marketing, or a similar role, preferably in a DTC or health and wellness business

Required Skills:

• Proven track record of driving measurable growth through multi-channel marketing strategies
• Strong analytical mindset with experience using attribution tools like Northbeam, Triple Whale, Google Analytics, or similar platforms
• Exceptional project management skills with the ability to handle multiple priorities in a deadline-driven environment
• Creative thinker who thrives on testing, iterating, and refining strategies
• Results-oriented and data-driven with a passion for experimentation
• Collaborative and adaptable, with excellent communication skills
• Self-starter who takes initiative and thrives in a growth-focused environment

Preferred Skills:

• MBA or relevant certifications (e.g., Google Analytics, HubSpot)
• Experience with SEO and SEM tools
• Familiarity with the nootropics or wellness industry

ASSUMPTION: Candidates with experience in a similar role within a startup or mid-size company may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $130,000 per year (based on company-provided range)

Benefits:

• Competitive compensation with an exceptionally generous equity package
• Competitive health, dental, and vision plans (including a 100% covered premium plan for all three!)
• HSA, FSA, and pre-tax commuter benefits for parking and transit
• Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass, and more!
• 401k to help you plan for the future
• Flexible PTO because we respect the need for work/life harmony
• $100 monthly wellness stipend for your wellbeing
• Unlimited Thesis nootropics
• A strong emphasis on promoting from within and personal development
• A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
• Hybrid work model

Working Hours: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is based on the company's size and industry, as well as the candidate's location, skill level, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services, specifically focused on nootropics and cognitive enhancement

Company Size: Small (11-50 employees), which means a more intimate work environment with opportunities for growth and impact

Founded: 2017, with a mission to create customized nootropics and pioneer an industry focused on enhanced cognitive function

Company Description:

• Thesis targets key neurotransmitters and hormones tied to focus, learning, motivation, memory, stress resilience, and long-term brain health
• Their nootropic formulas enhance cognitive function to help the brain perform at its best
• Thesis is committed to data-driven formulations, iterative testing, and a relentless commitment to results

Company Specialties:

• Nootropics
• Biohacking
• Health and wellness
• Neuroscience
• Supplements
• Community
• Brain performance
• Nutrition
• Cognitive science
• Bioinformatics
• Cognitive enhancement
• Focus
• Energy
• Attention span
• Creativity
• and Productivity

Company Website: http://www.takethesis.com

ASSUMPTION: Thesis is a well-funded, innovative company with a strong focus on research and development, making it an attractive place for candidates interested in growth and innovation.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's success

Reporting Structure: This role reports directly to the CEO or a senior-level marketing executive

Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a better work-life balance

Growth Opportunities:

• As a small company, there are ample opportunities for career growth and advancement
• The role offers the chance to work closely with the CEO and other senior leaders, providing valuable mentorship and learning experiences
• The company's focus on innovation and growth means that new opportunities may arise as the company expands

ASSUMPTION: This role is ideal for candidates who are looking to grow professionally and make a significant impact on a company's success.

🌍 Location & Work Environment

Office Type: Urban, located in the heart of Flatiron, steps from Union Square and Madison Square Park

Office Location(s): 30 W 24th St, Floor 11, New York, NY 10010, US

Geographic Context:

• New York City offers a vibrant and diverse culture, with numerous amenities and attractions
• The Flatiron District is a bustling neighborhood with a mix of residential, commercial, and retail spaces
• The office is conveniently located near public transportation, making it easily accessible

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement, allowing for a better work-life balance

ASSUMPTION: The office environment is collaborative, creative, and energetic, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit
• Subsequent interviews with the hiring manager and other team members to evaluate skills and experience
• Final interview with the CEO or a senior-level marketing executive to discuss the role's fit within the company's long-term goals

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical mindset and data-driven decision-making
• Creative approach to marketing and campaign development
• Ability to work effectively in a fast-paced, entrepreneurial environment
• Strong communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to growth marketing and provide examples of successful campaigns you've managed in the past
• Demonstrate your understanding of the nootropics industry and Thesis' unique value proposition
• Show enthusiasm for the company's mission and commitment to innovation

ATS Keywords: Growth Marketing, Performance Marketing, Customer Acquisition, Data Analysis, Project Management, Creative Thinking, A/B Testing, SEO, SEM, Paid Advertising, Campaign Optimization, Content Creation, Market Trends Analysis, KPI Tracking, Collaboration, Communication

ASSUMPTION: Thesis uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Analytics
• Northbeam or Triple Whale (attribution tools)
• SEMrush or Ahrefs (SEO tools)
• Adobe Creative Suite (for content creation)
• Asana or Trello (project management)
• Slack (team communication)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be helpful in performing the job effectively.

👔 Cultural Fit Considerations

Company Values:

• Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve.
• Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We’re proactive, conscientious, and take responsibility equally in times of triumph and challenge.
• Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims.
• Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We’re equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.

Work Style:

• Fast-paced and entrepreneurial, with a strong emphasis on innovation and growth
• Collaborative and team-oriented, with a focus on open communication and mutual support
• Data-driven and results-oriented, with a commitment to continuous learning and improvement
• Flexible and adaptable, with a willingness to take on new challenges and responsibilities as needed

Self-Assessment Questions:

• Do you thrive in a fast-paced, entrepreneurial environment where experimentation and iteration are valued?
• Are you passionate about using marketing as a tool to drive meaningful business outcomes?
• Do you have a strong analytical mindset and a passion for data-driven decision-making?
• Are you collaborative and adaptable, with excellent communication skills?
• Do you take initiative and thrive in a growth-focused environment?

ASSUMPTION: Candidates who align with Thesis' values and work style are more likely to succeed in this role and contribute to the company's long-term success.

⚠️ Potential Challenges

• The fast-paced, entrepreneurial environment may be overwhelming for candidates who prefer a more structured work environment
• The role requires a high level of autonomy and the ability to manage multiple priorities in a deadline-driven environment, which may be challenging for candidates who prefer a more defined job scope
• The company's focus on innovation and growth may lead to frequent changes in priorities and responsibilities
• The role may require occasional travel to industry events or conferences

ASSUMPTION: Candidates who are comfortable with ambiguity, adaptable, and thrive in a fast-paced environment are more likely to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Senior Growth Marketing Manager position in a DTC or health and wellness business
• However, Thesis' focus on innovation and data-driven decision-making sets it apart from more traditional marketing roles
• Career path comparison: This role offers the opportunity to grow professionally and make a significant impact on the company's success, with potential advancement to a Director or VP of Marketing role in the future

ASSUMPTION: Candidates with experience in a similar role within a startup or mid-size company may have an advantage in this role.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy to acquire and retain customers across multiple channels, resulting in a 30% increase in customer acquisition and a 20% increase in customer retention
• Managing and optimizing paid advertising campaigns, leading to a 25% increase in ROI and a 15% decrease in customer acquisition costs
• Collaborating with the data team to analyze metrics and adjust strategies in real time, resulting in a 10% increase in conversion rates and a 15% increase in revenue

ASSUMPTION: These sample projects demonstrate the strategic thinking, analytical mindset, and data-driven decision-making required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as product, sales, and customer success?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking these questions can help you better understand the role's expectations, the company's culture, and how you can contribute to its long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful growth marketing campaigns you've managed in the past
• Demonstrate your understanding of the nootropics industry and Thesis' unique value proposition
• Show enthusiasm for the company's mission and commitment to innovation
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.