📌 Core Information
🔹 Job Title: Senior Manager, Growth Marketing
🔹 Company: Point Digital Finance, Inc.
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Local or 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Leading growth marketing initiatives across various channels
- Optimizing campaign performance for maximum ROI
- Developing and implementing growth strategies
- Managing lifecycle marketing efforts to engage existing customers
- Collaborating with cross-functional teams to align on messaging and strategy
ASSUMPTION: This role requires a balance of creative intuition and strategic thinking, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels
✅ Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV)
✅ Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency
✅ Use analytics tools to derive insights from campaign performance and provide regular reporting on results, ensuring data accuracy and providing recommendations based on findings
✅ Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action, partnering with sales on outreach to existing customers and assessing impact
✅ Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy
✅ Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities
✅ Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree (Master’s degree is a plus)
Experience: 7+ years of relevant work experience, with 5+ years of hands-on experience managing digital marketing campaigns
Required Skills:
- Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools, with the ability to configure campaigns and use analytics platforms like Google Analytics
- Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes
- Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations
- Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders
Preferred Skills:
- Experience in consumer finance
- Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services
- A balance of strong creative intuition and strategic thinking
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the company's location.
💰 Compensation & Benefits
Salary Range: $103,700 - $176,000 per year, depending on location and experience level
Benefits:
- Generous health benefits, including medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA)
- Unlimited paid time off and 10 company holidays
- Flexible remote and onsite work options
- Fully paid parental leave, including true-up wages from state-applicable PFL earnings and two weeks of fully paid leave after exhaustion of state PFL, as well as four weeks of fully paid transition time
- Financial wellness benefits, including 401K retirement plans, guaranteed life insurance, short- and long-term disability coverage, and equity options for full-time employees
- Extra work/life benefits, including monthly stipends for internet, mobile plans, and a one-time home office reimbursement
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is based on market data for similar roles in different tiers of locations. The final compensation may vary based on the candidate's experience, location, and other job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Point is a fintech company specializing in home equity investments, empowering homeowners with financial tools that make home wealth more accessible.
Company Size: Point has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Point was founded in 2015, with a mission to make homeownership more valuable and accessible to all.
Company Description:
- Point is the leading home equity platform for homeowners and home buyers seeking an alternative to traditional home financing
- The company's flagship product, the Home Equity Investment (HEI), empowers homeowners to unlock their equity without adding to their monthly expenses
- Point's HEI enables investors to access a previously untapped asset class – owner-occupied residential real estate
Company Specialties:
- Home equity investments
- Alternative financing solutions
- Financial technology (fintech)
Company Website: point.com
ASSUMPTION: Point is a well-funded, fast-growing fintech company with a strong focus on innovation and employee empowerment.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive growth initiatives.
Reporting Structure: The Senior Manager, Growth Marketing will report directly to the Head of Growth Marketing and collaborate with various cross-functional teams.
Work Arrangement: This role offers flexible remote work options, with the possibility of working from the company's headquarters in Palo Alto, California.
Growth Opportunities:
- As Point continues to grow, there may be opportunities for the Senior Manager, Growth Marketing to take on additional responsibilities or advance to a director-level role
- The company's focus on innovation and employee empowerment provides ample opportunities for professional development and growth
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success, with ample room for professional development and advancement.
🌍 Location & Work Environment
Office Type: Point has an in-person environment in its downtown Palo Alto, CA HQ, with flexible remote work options available.
Office Location(s): 444 High St, Palo Alto, California 94301, US
Geographic Context:
- The San Francisco Bay Area is a major tech hub with a high cost of living and competitive job market
- Palo Alto is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
- The area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
Work Schedule: The standard workweek is 40 hours, with flexible remote work options available.
ASSUMPTION: The flexible remote work options and central location of the company's headquarters provide a strong work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with cross-functional stakeholders
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to growth marketing strategies and campaign optimization
- Demonstrate your ability to work collaboratively with cross-functional teams
- Showcase your understanding of the home equity investment market and Point's unique value proposition
ATS Keywords: Growth marketing, digital marketing, campaign optimization, data analysis, strategic thinking, cross-functional collaboration, home equity investment, fintech
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data-driven approach, and cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Other platform-specific tools
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The Senior Manager, Growth Marketing will be expected to have proficiency in relevant marketing tools and platforms, as well as data visualization tools to derive insights from campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Empower homeowners
- Innovate and iterate
- Collaborate and learn
- Act with integrity
- Embrace diversity and inclusion
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a proven track record of driving growth through data-driven marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive in a collaborative, team-oriented work culture that values diversity and inclusion?
ASSUMPTION: Point values employees who are passionate about their mission, innovative in their approach, and committed to working collaboratively to drive growth and success.
⚠️ Potential Challenges
- The competitive nature of the digital marketing landscape may present challenges in driving growth and maintaining ROI
- The fast-paced, dynamic environment may require adaptability and resilience in the face of changing priorities and market conditions
- The remote work arrangement may present challenges in maintaining productivity and work-life balance
- The high cost of living in the San Francisco Bay Area may present financial challenges for employees
ASSUMPTION: While these challenges exist, Point's strong focus on employee empowerment, innovation, and work-life balance helps mitigate their impact.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position offers a unique opportunity to work in the fintech industry and drive growth for a mission-driven company
- The competitive salary range and comprehensive benefits package make this role an attractive option for experienced growth marketing professionals
- Career progression in this role may involve advancing to a director-level position or taking on additional responsibilities as the company grows
ASSUMPTION: This role offers a unique blend of strategic thinking, data-driven decision making, and the opportunity to make a significant impact on the company's growth and success.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy for a new product launch
- Optimizing campaign performance across multiple channels to improve ROI and drive customer acquisition
- Managing lifecycle marketing efforts to engage existing customers and drive repeat usage, upselling, or cross-selling additional products or services
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the Senior Manager, Growth Marketing role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into the overall strategy?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its growth marketing efforts, and what are the key KPIs for this role?
- What is the company's approach to fostering a diverse and inclusive work environment?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past growth marketing campaigns and their results to showcase your strategic thinking and data-driven approach
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
