📌 Core Information
🔹 Job Title: Senior Manager, Lifecycle Marketing (Good Chop)
🔹 Company: HelloFresh
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (50/50 in-office/remote)
🔹 Category: Consumer Services
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 6+ years in CRM/lifecycle marketing, 2+ years in subscription space
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving CRM function across email, SMS, and onsite channels
- Shaping customer journey from acquisition to retention
- Optimizing product marketing initiatives
- Collaborating with management team and cross-functional teams
- Working in a fast-paced, high-performing environment
ASSUMPTION: This role requires a strategic, data-driven, and creative mindset with a strong focus on customer-centricity and collaboration.
📋 Key Responsibilities
✅ Own communication touchpoints, creating a cohesive and personalized experience across different lifecycle stages
✅ Champion a customer-centric approach throughout the organization
✅ Design, implement, and optimize multi-channel lifecycle marketing strategies
✅ Utilize data-driven insights to continuously optimize campaign performance
✅ Drive and optimize referral program
✅ Collaborate with product team to lead product marketing efforts
✅ Own experimentation roadmap, identifying key opportunities for growth and optimization
✅ Analyze campaign performance and user data to provide actionable insights and strategic recommendations
✅ Architect customer journeys and automations within Salesforce Marketing Cloud
✅ Drive the implementation of new segmentation strategies
✅ Act as a cross-functional leader, collaborating with product, marketing, and data teams
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution to drive customer engagement and retention.
🎯 Required Qualifications
Education: BA/BS in Marketing, Business, Management, or a related field with a strong academic record
Experience: 6+ years of experience in CRM/lifecycle marketing with at least 2 years in the subscription space
Required Skills:
- Extensive hands-on experience in Salesforce Marketing Cloud
- Exceptional quantitative and analytical skills
- Experience in advanced data analysis
- Expertise in managing and optimizing complex audience segmentation strategies
- Proven track record of successfully bringing creative ideas to fruition
- Superior time management, organizational, and project management skills
- Basic proficiency in SQL
Preferred Skills:
- Experience with Tableau, Adobe suite, or Google Analytics
- Passion for creative production and experience with photo editing software
ASSUMPTION: Candidates should have a strong background in CRM marketing, with a focus on the subscription space, and be comfortable working with data and technology to drive customer engagement.
💰 Compensation & Benefits
Salary Range: $147,000 - $165,000 USD per year
Benefits:
- Competitive Salary
- 401k company match that vests immediately upon participation
- Generous parental leave and PTO policy
- Flexible health plans effective first day of employment
- Significant discounts on subscriptions to brands of HelloFresh Group
- Collaborative, dynamic work environment within a fast-paced, mission-driven company
Working Hours: Full-time, 40 hours per week, with a 50/50 hybrid setup (in-office/remote)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Manager role in the Consumer Services sector in New York, considering the required experience level and the responsibilities of the position.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services sector, focusing on delivering high-quality, locally-sourced meats and seafood directly to customers' doors.
Company Size: HelloFresh is a large company with over 10,000 employees globally, providing a dynamic and collaborative work environment.
Founded: 2011, in Berlin, Germany
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- From its founding in 2011, HelloFresh has evolved from the world’s leading meal kit company to the world's leading food solutions group.
- HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/careers/
ASSUMPTION: HelloFresh is a well-established company with a strong focus on innovation, sustainability, and customer-centricity.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the management team and collaborates with various teams across the organization.
Work Arrangement: Hybrid, with a 50/50 in-office/remote setup
Growth Opportunities:
- Potential to grow within the marketing team or across other departments within HelloFresh Group
- Chance to make a significant impact on the company's growth and expansion
- Opportunity to develop leadership and mentoring skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a 50/50 in-office/remote setup
Office Location(s): New York, United States
Geographic Context:
- New York City is a major hub for the food and tech industries
- The city offers a diverse range of cultural, culinary, and entertainment experiences
- New York is home to HelloFresh's North American headquarters
Work Schedule: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and flexibility, while the New York location provides access to a vibrant and dynamic business environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Creativity and innovation in marketing campaigns
- Leadership and team management skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the subscription landscape and customer retention strategies
- Showcase your ability to work with data and technology to drive customer engagement
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership potential
ATS Keywords: CRM, lifecycle marketing, email marketing, SMS marketing, customer retention, data analysis, segmentation strategies, Salesforce Marketing Cloud, A/B testing, creative production, leadership, strategic thinking, collaboration, customer journey mapping, performance optimization, loyalty programs
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Tableau, Adobe suite, or Google Analytics (preferred)
- Photo editing software (e.g., Photoshop, Sketch, Figma)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the marketing field.
👔 Cultural Fit Considerations
Company Values:
- We change the way people eat - forever.
- We take ownership of our actions.
- We are one team.
- We foster curiosity and continuous learning.
- We are an inclusive workplace.
Work Style:
- Collaborative and dynamic
- Fast-paced and mission-driven
- Data-driven and customer-centric
- Inclusive and diverse
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving customer engagement and retention through data-driven marketing strategies?
- Are you comfortable working with a diverse range of teams and stakeholders to achieve common goals?
ASSUMPTION: HelloFresh values candidates who are adaptable, collaborative, and passionate about driving customer-centric marketing initiatives.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic subscription landscape
- Managing complex audience segmentation strategies
- Optimizing performance across multiple channels and touchpoints
- Balancing remote work and in-office collaboration
- Adapting to changing business needs and operational requirements
ASSUMPTION: This role presents unique challenges that require a strategic, adaptable, and data-driven approach to succeed.
📈 Similar Roles Comparison
- This role differs from other lifecycle marketing positions in its focus on the subscription space and the need to drive product marketing initiatives
- HelloFresh's large-scale operations and diverse brand portfolio present unique challenges and opportunities compared to smaller companies or single-brand organizations
- Career progression in this role may involve moving into broader marketing or leadership positions within HelloFresh Group
ASSUMPTION: This role offers a unique blend of strategic, data-driven, and creative responsibilities, with opportunities for growth and development within a large, dynamic organization.
📝 Sample Projects
- Developing and executing a multi-channel campaign to re-engage inactive customers
- Optimizing the customer journey to improve conversion rates and reduce churn
- Collaborating with the product team to launch a new feature or offering and driving its adoption through targeted marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, focusing on driving customer engagement and retention.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Good Chop and HelloFresh Group?
- What are the key priorities for this role in the first 90 days?
- How does the team collaborate with other departments, such as product and data, to drive customer engagement and retention?
- What opportunities are there for professional growth and development within this role and the company?
- How does HelloFresh support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: These key questions help candidates better understand the role's context, priorities, and growth opportunities, as well as the company's culture and support for work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://www.hellofresh.com/careers/
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership potential
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
- If selected for the final round, be prepared to present a strategic marketing plan or campaign idea that aligns with the role's responsibilities and HelloFresh's overall marketing objectives
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
