📌 Core Information
🔹 Job Title: Senior Manager, Lifecycle Marketing
🔹 Company: Latitude Financial Services
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing customer lifecycle marketing programs for Latitude Credit Cards
- Leading a high-performing team and fostering a culture of experimentation and continuous improvement
- Collaborating with cross-functional teams to ensure alignment with business objectives
- Driving customer engagement, retention, and portfolio growth through targeted campaigns
- Supporting new product development with go-to-market execution
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer behavior and lifecycle triggers in the credit card industry.
📋 Key Responsibilities
✅ Own the end-to-end lifecycle marketing strategy for Latitude credit card customers, including onboarding, activation, utilisation, reactivation, and loyalty initiatives
✅ Design and deliver omni-channel CRM campaigns that drive usage and long-term engagement
✅ Develop segmentation strategies to tailor messaging and offers to different cardholder needs
✅ Lead a small high-performing team, fostering a culture of experimentation and continuous improvement
✅ Support new product development with go-to-market execution
✅ Collaborate with senior stakeholders to drive the progression of the customer lifecycle program
✅ Engage and influence across the enterprise to C-Level
✅ Ensure compliance with regulatory and brand standards in all communications
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple projects and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years in lifecycle marketing, CRM, or portfolio management, ideally in banking, financial services, or personal lending
Required Skills:
- Proven expertise in customer journey optimisation, personalisation, and marketing automation (expertise in SFMC preferable)
- Understanding of credit card customer behaviours, lifecycle triggers, and key value drivers
- Demonstrated success in offer, creative, and channel testing
- Demonstrated success in leading, mentoring, and developing a team
- Ability to analyse campaign performance, use insights to refine future strategies
- Skilled in managing multiple projects, meeting deadlines, and adapting to changing priorities
Preferred Skills:
- Experience with Salesforce Marketing Cloud
- Knowledge of the Australian financial services industry
ASSUMPTION: Candidates with relevant industry experience and a strong track record in driving customer engagement and retention through lifecycle marketing programs are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a senior manager role in the Australian financial services sector with 7+ years of experience)
Benefits:
- Extra week of paid leave each year through the Take 5 initiative
- Hybrid working model (2 days on-site)
- 24/7 support app for mental and physical wellness (Sonder)
- Discounts on Latitude products and services
- Employee Assistance Program
- Recognition program
Working Hours: Full-time, 40 hours per week, with flexibility to work from home 3 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically consumer finance, retail finance solutions, credit cards, personal loans, car loans, and personal insurance
Company Size: 1,001-5,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: 2015, with a history of rapid growth and expansion in the Australian financial services market
Company Description:
- Latitude is an independent digital payments and finance company backed by decades of experience, combining start-up thinking with industry smarts
- They believe in transparency over transactions, lending to all Australians, and partnering with customers to help them shop and live better by championing good money habits
- With over 2.4 million customers, Latitude is committed to helping people from all walks of life prosper
Company Specialties:
- Consumer finance
- Retail finance solutions
- Credit cards
- Personal loans
- Car loans
- Personal insurance
- Promotional retail finance
- Interest-free retail finance
- Credit applications
- Credit authorisation
- Billing remittance
- Customer service processing
Company Website: http://www.latitudefinancial.com
ASSUMPTION: Latitude's unique combination of start-up culture and industry experience creates an innovative and dynamic work environment.
📊 Role Analysis
Career Level: Senior Manager, with opportunities for career progression within the marketing department or broader organisation
Reporting Structure: This role reports directly to the Head of Marketing and has line management responsibilities for a small high-performing team
Work Arrangement: Hybrid, with 2 days on-site and 3 days remote, offering a flexible work-life balance
Growth Opportunities:
- Progression to a Head of Marketing or similar role within the organisation
- Expansion of responsibilities to cover additional products or markets
- Development of leadership and management skills through team mentoring and coaching
ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and expanding organisation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): 130 Lonsdale St, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is Australia's second-largest city, offering a vibrant cultural scene, excellent dining, and a high quality of life
- The city is known for its four-season climate, with mild winters and warm summers
- Melbourne is home to several major sporting events and festivals throughout the year
Work Schedule: Full-time, with flexible working hours and the opportunity to work from home 3 days a week
ASSUMPTION: The hybrid work arrangement and flexible working hours allow employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and other stakeholders
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Expertise in lifecycle marketing and CRM
- Understanding of the Australian financial services industry
- Adaptability and resilience in the face of changing priorities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in lifecycle marketing and CRM to discuss during the interview
- Research Latitude's company culture and values to demonstrate your cultural fit
- Be ready to discuss your approach to leading and developing a high-performing team
ATS Keywords: Lifecycle Marketing, CRM, Customer Journey, Personalisation, Marketing Automation, Campaign Execution, Team Leadership, Segmentation, Omni-Channel, Stakeholder Engagement, Regulatory Compliance, Analytical Skills, Project Management, Creative Testing, Continuous Improvement
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership skills, and relevant industry experience throughout the application and interview process.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (preferred)
- Other marketing automation and CRM platforms (e.g., Adobe Campaign, Oracle Responsys, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with Salesforce Marketing Cloud is highly desirable, but not essential, as training will be provided for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Take ownership
- Pursue excellence
- Win together
- Create tomorrow
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you embody Latitude's values in your daily work?
- Can you provide an example of a time when you had to adapt to changing priorities or circumstances?
- How do you approach leading and developing a high-performing team?
ASSUMPTION: Applicants should align with Latitude's company values and work style to ensure a strong cultural fit within the organisation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing priorities and market conditions
- Ensuring regulatory compliance in all communications
- Balancing the needs of different stakeholders, including customers, product teams, and senior leadership
ASSUMPTION: Successful candidates will possess strong project management skills, adaptability, and the ability to navigate complex stakeholder relationships.
📈 Similar Roles Comparison
- This role is unique in its focus on customer lifecycle marketing for a non-bank financial services provider
- Similar roles in the industry may focus on specific customer segments or product lines, rather than the end-to-end customer lifecycle
- Career progression opportunities may include roles such as Head of Marketing, General Manager, or similar leadership positions within the organisation
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to improve activation rates and reduce churn
- Optimising customer segmentation strategies to enhance engagement and drive long-term retention
- Collaborating with product teams to launch a new credit card product and develop go-to-market strategies
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to drive meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Latitude support the professional development and growth of its employees?
- Can you provide an example of a time when Latitude's values were demonstrated in action?
- What are the key priorities for this role in the first 90 days?
- How does Latitude approach work-life balance and employee well-being?
ASSUMPTION: Applicants should use the interview process to gather information about the role, team, and company culture to ensure a strong fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in lifecycle marketing and CRM to discuss during the interview
- Research Latitude's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
