📌 Core Information
🔹 Job Title: Senior Manager, Lifecycle Marketing
🔹 Company: Prose
🔹 Location: Brooklyn, NY (Hybrid: 3 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading lifecycle marketing content and communication strategy
- Optimizing cross-audience email and SMS programs
- Collaborating with various teams to enhance targeting and personalization
- Developing and executing global brand content strategy
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of lifecycle marketing and omnichannel campaigns.
📋 Key Responsibilities
✅ Lead the lifecycle marketing content and communication strategy to optimize cross-audience email and SMS programs
✅ Collaborate with brand marketing, creative performance, design, analytics, product, and engineering teams to enhance targeting and personalization
✅ Translate customer insights and research findings into strategic messaging that informs the capability roadmap for lifecycle marketing
✅ Liaise with teams and leadership about Lifecycle Marketing projects, timelines, benefits, and objectives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to manage multiple stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in outbound communications strategy for emails and SMS, potentially in a subscription environment or beauty company, with brand or product marketing experience specifically in lifecycle marketing, omnichannel communications, and programs
Required Skills:
- Proven experience in lifecycle marketing, omnichannel campaigns, testing frameworks, email foundations, and quarterly/annual editorial communication planning
- Strong project management skills with the ability to lead team sprint planning, prioritize, pivot, and analyze a wide range of initiatives in a fast-paced environment
- Email coding experience using HTML, CSS, JSON, ESPs (Iterable is a plus), template scripting (Liquid or Handlebars) to unlock personalization
- Excellent communication skills, attention to detail, and a results-driven mentality
Preferred Skills:
- Experience with Iterable or similar ESPs
- Fluency in French
ASSUMPTION: Candidates with experience in the beauty industry or subscription-based models may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $130,000 to $140,000 annually (+10% discretionary bonus and equity) for the New York area. Actual compensation will be commensurate with experience, qualifications, knowledge, and skills.
Benefits:
- Competitive and flexible PTO policy
- Company-sponsored health care plan (medical, dental, and vision plans)
- 401k + matching
- $125 monthly wellness allowance
- FSA and commuter benefits
- Snacks and vending machine available on-site
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on the company's stated range and industry standards for similar roles and locations.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 51-200 employees (Mid-size)
Founded: 2017
Company Description:
- Prose is a custom beauty company that creates personalized haircare and skincare products using AI and natural ingredients
- Certified B Corporation, Public Benefit Corporation, and Carbon Neutral company
- Focuses on sustainability and conscious business practices
Company Specialties:
- Beauty
- Artificial Intelligence
- Sustainable practices
Company Website: https://prose.com
ASSUMPTION: Prose's commitment to sustainability and customization sets it apart in the beauty industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports to the Director of Lifecycle and MarTech
Work Arrangement: Hybrid (3 days on-site)
Growth Opportunities:
- Potential to grow within the marketing team or take on additional responsibilities as the company expands
- Opportunity to shape the lifecycle marketing strategy and leave a significant impact on the business
ASSUMPTION: This role offers growth opportunities as Prose continues to expand and solidify its position in the custom beauty market.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site)
Office Location(s): 10 Grand St, Brooklyn, NY 11249, US; 32 33rd Street, Brooklyn, NY 11232, US
Geographic Context:
- Brooklyn, NY is a vibrant, multicultural neighborhood with a strong arts scene and numerous amenities
- Prose's offices are located in Williamsburg, a popular and trendy area within Brooklyn
- Easy access to public transportation and numerous dining and entertainment options
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement offers flexibility while still fostering a collaborative office environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of lifecycle and MarTech
Key Assessment Areas:
- Strategic thinking and planning skills
- Project management and organizational skills
- Communication and collaboration skills
- Technical skills in email coding and ESPs
Application Tips:
- Highlight relevant experience in lifecycle marketing, omnichannel campaigns, and testing frameworks
- Tailor your resume and cover letter to emphasize your strategic mindset and project management skills
- Prepare examples of your email coding work and any relevant campaign successes
ATS Keywords: Lifecycle Marketing, Omnichannel Campaigns, Email Marketing, Project Management, Data-Driven Strategy, Customer Insights, HTML, CSS, JSON, Template Scripting, Communication Skills, Attention to Detail, Results-Driven Mentality, Testing Frameworks, Editorial Planning
ASSUMPTION: Prose's interview process is designed to assess both technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Iterable (email service provider)
- HTML, CSS, JSON, Liquid, Handlebars (email coding)
- CRM platform (specific CRM not mentioned)
ASSUMPTION: Familiarity with Iterable and the mentioned email coding languages is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Intentional Inclusivity
- Connected Collaboration
- Driven, Together
- Humanity Always
Work Style:
- Proactive and strategic mindset
- Strong project management and organizational skills
- Collaborative and communicative approach
Self-Assessment Questions:
- How do you approach inclusive marketing strategies that cater to diverse audiences?
- Can you describe a time when you had to manage multiple projects and stakeholders simultaneously?
- How do you balance data-driven decision-making with creative intuition in your marketing strategies?
ASSUMPTION: Prose values candidates who align with their mission to create inclusive, personalized beauty products and foster a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing data-driven decision-making with creative intuition in marketing strategies
- Keeping up with industry trends and best practices in lifecycle marketing and omnichannel campaigns
- Adapting to a hybrid work arrangement and maintaining a strong work-life balance
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on lifecycle marketing and omnichannel campaigns within the beauty industry
- Industry-specific context: The beauty industry is highly competitive and dynamic, requiring constant innovation and adaptation
- Career path comparison: This role offers growth opportunities as Prose continues to expand and solidify its position in the custom beauty market
ASSUMPTION: This role offers unique challenges and growth opportunities compared to similar roles in other industries or companies.
📝 Sample Projects
- Developing and executing a global brand content strategy for a new product launch
- Optimizing email and SMS campaigns to improve open rates, click-through rates, and conversions
- Collaborating with cross-functional teams to enhance targeting and personalization within the CRM platform
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role and the impact it can have on the business.
❓ Key Questions to Ask During Interview
- How does Prose approach data privacy and security in its lifecycle marketing strategies?
- Can you describe the team structure and dynamics within the marketing department?
- How does Prose support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does Prose foster a collaborative and inclusive work environment, particularly in a hybrid setting?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your strategic mindset and project management abilities
- Prepare examples of your email coding work and any relevant campaign successes
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
