📌 Core Information
🔹 Job Title: Senior Manager, Lifecycle Marketing
🔹 Company: Xometry
🔹 Location: Lexington, KY
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing programs to drive customer activation, repeat usage, and long-term retention
- Owning the strategy, execution, and performance of email and CRM-based engagement using data-driven insights
- Collaborating with cross-functional teams, including product, content, sales, and customer success, to ensure communications are personalized, value-driven, and aligned with business and platform goals
- Implementing and optimizing marketing strategies using AI-powered tools
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to deliver meaningful customer engagement.
📋 Key Responsibilities
✅ Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
✅ Create and manage triggered campaigns based on behavioral data and customer segmentation
✅ Partner with product and customer success to identify key journey moments and engagement gaps
✅ Own campaign planning, testing, and optimization from concept through analysis
✅ Manage Xometry’s email marketing program as a lifecycle engagement channel, testing new channels for engagement
✅ Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage
✅ Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off
✅ Collaborate with content, design, and ops teams to ensure high-quality execution
✅ Define KPIs and own reporting for lifecycle and retention programs
✅ Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
✅ Continuously test subject lines, timing, sequencing, content, and creative to optimize outcomes
✅ Translate insights into recommendations to inform product roadmap and customer-facing messaging
✅ Collaborate with product, content, sales, and customer success teams to ensure message alignment and cohesive campaign sequencing
✅ Work closely with sales and customer success to surface opportunities for proactive outreach and account nurturing
✅ Coordinate with growth and analytics teams to develop dashboards and identify new lifecycle levers
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or related field; advance degree preferred
Experience: 6+ years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or marketplace environments
Required Skills:
- Hands-on experience with marketing automation and CRM platforms—HubSpot and Salesforce experience preferred
- Experience implementing and optimizing marketing strategies using AI-powered tools
- Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
- Skilled in analyzing campaign performance and iterating on messaging and delivery
- Proficiency in Google suite of software (Sheets, Slides, etc.)
- Comfortable collaborating across product, sales, content, and technical teams
Preferred Skills:
- Experience in a similar role within a manufacturing or tech industry
- Familiarity with on-demand manufacturing platforms
ASSUMPTION: Candidates with experience in B2B, SaaS, or marketplace environments will have a strong understanding of the unique challenges and opportunities presented by these industries.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in marketing, with 6+ years of experience, in the Lexington, KY area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on Xometry services
- Professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Xometry operates in the on-demand manufacturing industry, serving a wide range of clients from Fortune 500 companies to startups.
Company Size: Xometry has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: 2013, with a history of steady growth and expansion in the manufacturing and tech industries.
Company Description:
- Xometry is a leading AI-enabled marketplace for on-demand manufacturing, transforming one of the largest industries in the world
- The company creates a marketplace that enables designers and engineers to rapidly source high-quality on-demand manufactured parts and assemblies
- Xometry's innovative platform also empowers sellers of manufacturing services across the nation to grow their businesses
Company Specialties:
- Production Manufacturing
- Rapid Prototyping
- RFQ Service
- Supply Chain Solutions
- On-demand Manufacturing
- Large-scale Production
- Quality Assurance
- Vetted Supplier Network
- Competitive Pricing
- US Manufacturing Network
- Global Manufacturing Network
- ITAR-registered
- ISO 9001:2015
- ISO 13485:2016
- IATF 16949:2016
- AS9100D
Company Website: https://www.xometry.com
ASSUMPTION: Xometry's extensive specialties and certifications demonstrate its commitment to quality, innovation, and customer satisfaction.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with cross-functional teams, including product, content, sales, and customer success.
Work Arrangement: Hybrid, with 2-3 days on-site per week, providing flexibility for remote work while maintaining in-person collaboration.
Growth Opportunities:
- Potential to advance to a Director or VP role as the team and company grow
- Opportunities to expand the lifecycle marketing function and lead a team
- Chance to gain experience in a high-growth, tech-driven industry
ASSUMPTION: This role offers significant growth potential, both personally and professionally, as Xometry continues to expand its market presence.
🌍 Location & Work Environment
Office Type: Xometry's Lexington, KY office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 446 E High St, Lexington, Kentucky 40507, US
Geographic Context:
- Lexington, KY is the second-largest city in the state, offering a mix of urban and rural living
- The city is known for its vibrant arts scene, historic neighborhoods, and outdoor recreation opportunities
- Lexington is home to several major corporations and has a growing startup ecosystem
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site per week), providing flexibility for remote work while maintaining in-person collaboration.
ASSUMPTION: The Lexington, KY office provides a dynamic work environment that balances collaboration and flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Vice President of Marketing
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and adaptability
- Cultural fit and alignment with Xometry's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Xometry's business and the role's requirements
- Prepare examples of successful lifecycle marketing campaigns you've executed or contributed to
- Research Xometry's industry, competitors, and unique value proposition to show your enthusiasm and preparation
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Data Analysis, Segmentation Strategy, Behavioral Triggers, Campaign Optimization, Collaboration, Marketing Automation, Customer Retention, Performance Metrics, Product Engagement, Content Alignment, User Behavior Modeling, Google Suite, AI-Powered Tools
ASSUMPTION: Xometry's hiring process is designed to assess candidates' strategic thinking, data-driven approach, and cultural fit, with a focus on marketing expertise and industry-specific knowledge.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Suite (Sheets, Slides, etc.)
- AI-powered marketing tools (e.g., predictive analytics, personalization engines)
- CRM and marketing automation platforms
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to Xometry's marketing operations.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and drawing insights from them?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you proactive in seeking out new learning opportunities and staying up-to-date with industry trends?
- Do you have a proven track record of driving results and exceeding expectations in marketing roles?
ASSUMPTION: Xometry's culture values innovation, customer-centricity, and collaboration, seeking candidates who are adaptable, data-driven, and results-focused.
⚠️ Potential Challenges
- Managing a high volume of customer communications and ensuring personalization at scale
- Balancing short-term campaign optimization with long-term strategy development
- Collaborating effectively with remote team members and stakeholders
- Keeping up with the latest marketing technologies and trends in the fast-paced manufacturing industry
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer retention and lifecycle engagement, rather than acquisition
- Xometry's unique business model and industry-specific challenges require a nuanced understanding of on-demand manufacturing and B2B marketing
- Career progression in this role may differ from more traditional marketing paths, offering unique growth opportunities in a high-growth industry
ASSUMPTION: This role's unique focus and industry-specific context set it apart from other marketing positions, requiring a tailored approach to career development and growth.
📝 Sample Projects
- Developing and executing a win-back campaign that re-engaged dormant customers and drove a 20% increase in repeat orders
- Implementing a behavioral trigger-based email sequence that reduced customer churn by 15% within the first three months
- Collaborating with product and content teams to create a personalized onboarding email series that improved user activation rates by 30%
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role, focusing on driving meaningful customer engagement and retention.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle marketing strategy and how this role fits into its execution?
- How does Xometry measure the success of its lifecycle marketing programs, and what are the key KPIs for this role?
- What are the biggest challenges facing the lifecycle marketing team currently, and how can this role help address them?
- How does Xometry support the professional development of its marketing team members?
- What are the most important qualities and skills you're looking for in a candidate for this role?
ASSUMPTION: Asking these questions will help you understand the role's priorities, challenges, and growth opportunities, as well as Xometry's expectations for the ideal candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Xometry's business and the role's requirements
- Prepare examples of successful lifecycle marketing campaigns you've executed or contributed to
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
