📌 Core Information
🔹 Job Title: Senior Manager, Lifecycle Marketing
🔹 Company: Xometry
🔹 Location: Boston, MA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing programs to drive customer activation, repeat usage, and long-term retention
- Owning the strategy, execution, and performance of email and CRM-based engagement using data-driven insights and segmentation
- Collaborating cross-functionally with product, content, sales, customer success, and analytics teams to ensure communications are personalized, value-driven, and aligned with business and platform goals
- Implementing and optimizing marketing strategies using AI-powered tools
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to deliver meaningful customer experiences.
📋 Key Responsibilities
✅ Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
✅ Create and manage triggered campaigns based on behavioral data and customer segmentation
✅ Partner with product and customer success to identify key journey moments and engagement gaps
✅ Own campaign planning, testing, and optimization from concept through analysis
✅ Manage Xometry’s email marketing program and test new channels for engagement
✅ Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage
✅ Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off
✅ Collaborate with content, design, and ops teams to ensure high-quality execution
✅ Define KPIs and own reporting for lifecycle and retention programs
✅ Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
✅ Continuously test subject lines, timing, sequencing, content, and creative to optimize outcomes
✅ Translate insights into recommendations to inform product roadmap and customer-facing messaging
✅ Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding, and continuous education
✅ Partner with Content & Engagement Marketing to ensure message alignment and cohesive campaign sequencing
✅ Work closely with Sales and Customer Success to surface opportunities for proactive outreach and account nurturing
✅ Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or related field; advance degree preferred
Experience: 6+ years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or marketplace environments
Required Skills:
- Proven experience in lifecycle marketing, CRM, or retention marketing
- Hands-on experience with marketing automation and CRM platforms—HubSpot and Salesforce experience preferred
- Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
- Skilled in analyzing campaign performance and iterating on messaging and delivery
- Proficiency in Google suite of software (Sheets, Slides, etc.)
- Comfortable collaborating across product, sales, content, and technical teams
Preferred Skills:
- Experience implementing and optimizing marketing strategies using AI-powered tools
- Familiarity with Xometry's products and services
ASSUMPTION: Candidates with experience in B2B, SaaS, or marketplace environments will have a strong understanding of the unique challenges and opportunities presented by these industries.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager, Lifecycle Marketing role in the Boston area with 6-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Employee discounts on Xometry services
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Xometry operates in the manufacturing industry, specifically focusing on on-demand manufacturing services for various sectors, including aerospace, automotive, and medical devices.
Company Size: Xometry is a mid-sized company with 1,001-5,000 employees, providing a structured environment with opportunities for growth and collaboration.
Founded: Xometry was founded in 2013 and has since grown to become a leading AI-enabled marketplace for on-demand manufacturing, listed on NASDAQ (symbol: XMTR).
Company Description:
- Xometry is a leading AI-enabled marketplace for on-demand manufacturing, transforming one of the largest industries in the world.
- The company creates a marketplace that enables designers and engineers to rapidly source high-quality on-demand manufactured parts and assemblies.
- Xometry's innovative platform also empowers sellers of manufacturing services across the nation to grow their businesses.
- Xometry’s buyers range from self-funded startups to Fortune 100 companies.
Company Specialties:
- Production Manufacturing
- Rapid Prototyping
- RFQ Service
- Supply Chain Solutions
- On-demand Manufacturing
- Large-scale Production
- Quality Assurance
- Vetted Supplier Network
- Competitive Pricing
- US Manufacturing Network
- Global Manufacturing Network
- ITAR-registered
- ISO 9001:2015
- ISO 13485:2016
- IATF 16949:2016
- AS9100D
Company Website: https://www.xometry.com
ASSUMPTION: Xometry's focus on AI-enabled technology and on-demand manufacturing sets it apart in the industry, offering unique opportunities for innovation and growth.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Senior Manager, Lifecycle Marketing will report directly to the Vice President of Marketing and work closely with various teams, including product, content, sales, customer success, and analytics.
Work Arrangement: This role follows a hybrid work arrangement, with employees spending 2-3 days on-site per week.
Growth Opportunities:
- Potential career progression to a Director or VP of Marketing role
- Expanding the lifecycle marketing team and mentoring junior team members
- Gaining experience in a high-growth, publicly-traded company
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Xometry's growth and customer success, with ample room for professional development.
🌍 Location & Work Environment
Office Type: Xometry's Boston office is a modern, collaborative workspace designed to foster productivity and creativity.
Office Location(s): 6116 Executive Blvd, Floor 8, Rockville, MD 20852 (Headquarters) and 446 E High St, Lexington, KY 40507 (Manufacturing facility)
Geographic Context:
- The Boston area offers a vibrant tech industry, with numerous networking opportunities and professional development resources.
- The cost of living in the Boston area is higher than the national average, with median home prices around $650,000 and median rent around $2,500 per month.
- Boston is known for its robust public transportation system, with the "T" serving the city and its surrounding suburbs.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours from 9:00 AM to 5:00 PM EST.
ASSUMPTION: The Boston area offers a dynamic and diverse environment, with a strong focus on technology, healthcare, and education industries.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and a team member
- Final round interview with the Vice President of Marketing and other key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Collaboration and communication skills
- Cultural fit and alignment with Xometry's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Xometry's products and services in your application materials
- Prepare for behavioral interview questions that focus on your experience with lifecycle marketing, CRM, and data-driven decision-making
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Data Analysis, Segmentation Strategy, Behavioral Triggers, Marketing Automation, Collaboration, Customer Retention, Campaign Optimization, Performance Metrics, Product Engagement, Content Alignment, User Behavior Modeling, Google Suite, AI-Powered Tools
ASSUMPTION: Xometry's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Suite (Sheets, Slides, etc.)
- AI-powered marketing tools (e.g., AI-driven segmentation, predictive analytics)
- CRM and marketing automation platforms
ASSUMPTION: Xometry's use of AI-powered tools and advanced analytics enables the Senior Manager, Lifecycle Marketing to make data-driven decisions and optimize marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Xometry values a dynamic, fast-paced work environment, with a focus on continuous improvement and adaptation
- The company encourages cross-functional collaboration and open communication
- Xometry's culture is data-driven, with a strong emphasis on performance metrics and analytics
Self-Assessment Questions:
- How do you approach segmentation strategy, and can you provide an example from a previous role?
- Describe your experience with user behavior modeling and trigger-based automation. How have you used these skills to improve customer engagement?
- How do you ensure that your marketing communications align with your company's values and brand identity?
ASSUMPTION: Candidates who align with Xometry's values and work style will be most successful in this role, contributing to the company's growth and customer success.
⚠️ Potential Challenges
- Managing a high volume of customer communications and ensuring personalization at scale
- Balancing the need for data-driven decision-making with the importance of creative and strategic thinking
- Collaborating effectively with various teams, each with its own priorities and goals
- Adapting to the fast-paced nature of the on-demand manufacturing industry and Xometry's growth trajectory
ASSUMPTION: These challenges present opportunities for growth and learning, requiring strong problem-solving skills and adaptability.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a greater emphasis on data-driven decision-making and AI-powered tools
- Xometry's focus on the manufacturing industry sets this role apart from similar positions in other sectors
- Career progression in this role may differ from more traditional marketing paths, offering unique opportunities for growth and development
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a customer onboarding campaign that increases activation rates by 20% within the first three months
- Implementing a behavioral trigger-based email sequence that reduces customer churn by 15% over six months
- Collaborating with the product team to create in-platform messaging that drives feature adoption and improves user engagement
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Senior Manager, Lifecycle Marketing role, highlighting the importance of data-driven decision-making and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does Xometry approach customer segmentation, and how can I contribute to refining this process?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does Xometry measure and track the success of lifecycle marketing campaigns, and how can I ensure continuous improvement?
- What are the most significant challenges facing the lifecycle marketing team, and how can I help address them?
- How does Xometry support the professional development and growth of its marketing team members?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to Xometry's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with lifecycle marketing, CRM, and data-driven decision-making
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present a data-driven marketing strategy or case study that demonstrates your approach to lifecycle marketing
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
