🔹 Job Title: Senior Manager, Lifecycle Marketing (Hulu)
🔹 Company: The Walt Disney Company
🔹 Location: Santa Monica, California, United States (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (4 days/week) with planned move to Burbank, CA in 2026
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and data-driven approach to customer engagement and retention. The ideal candidate will have a strong background in Lifecycle marketing and experience in streaming or subscription-based businesses.
✅ Lifecycle Strategy: Own the end-to-end customer journey, develop lifecycle strategies tailored to viewer behavior, proactively identify new opportunities, and track key churn moments
✅ Campaign Management: Design campaigns across email and push to promote new releases, personalized recommendations, and exclusive content, and partner with other Hulu Marketing teams to scale Lifecycle campaigns and insights
✅ Churn Reduction & Retention: Build predictive models and trigger-based campaigns to proactively address churn risk, test incentives, messaging, and timing to improve subscriber stickiness, and track and proactively address key churn moments
✅ Analytics & Optimization: Partner with Finance and Business Strategy to inform Engagement & Retention forecasts, define KPIs, use tools like Tableau and Excel to analyze performance and iterate on strategy
✅ Team Leadership: Manage a small team of lifecycle marketers and collaborate with creative, product, and engineering teams
ASSUMPTION: The role requires a strong understanding of audience segmentation, behavioral targeting, and personalization. Experience with marketing automation platforms is essential.
Education: Bachelor’s degree in Marketing, Communications, or related field (preferred)
Experience: 7+ years in Lifecycle marketing, or related field, with at least 2 years in streaming, media, or subscription-based businesses
Required Skills:
Preferred Skills:
ASSUMPTION: The required experience and skills for this role are specific to the Lifecycle Marketing field and the streaming industry. Candidates should have a strong background in customer engagement and retention strategies.
Salary Range: $137,200 to $183,900 per year (based on location and experience)
Benefits:
Working Hours: Full-time (40 hours/week) with on-site requirement of 4 days/week
ASSUMPTION: The salary range provided is based on the location and experience level required for this role. The benefits listed are standard for the industry and the company.
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
Company Specialties:
Company Website: careers.disneylandparis.com/fr
ASSUMPTION: Disneyland Paris is a well-established company in the entertainment industry with a diverse range of job opportunities. The company values creativity, innovation, and customer service.
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Lifecycle Marketing at Hulu
Work Arrangement: Hybrid (4 days/week on-site, currently in Santa Monica, CA, with planned move to Burbank, CA in 2026)
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact campaigns and collaborate with cross-functional teams.
Office Type: Hybrid (4 days/week on-site)
Office Location(s): Santa Monica, CA (currently), with planned move to Burbank, CA in 2026
Geographic Context:
Work Schedule: Full-time (40 hours/week) with on-site requirement of 4 days/week
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and team building.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Lifecycle Marketing, Customer Engagement, Retention Initiatives, Campaign Management, Audience Segmentation, Behavioral Targeting, Marketing Automation, Predictive Modeling, Analytics, Team Leadership, Project Management, Content Consumption Behavior
ASSUMPTION: The application process for this role is likely to be competitive, so it’s essential to tailor your application materials to highlight your relevant experience and skills.
ASSUMPTION: The required tools and technologies for this role are specific to the Lifecycle Marketing field and the streaming industry. Candidates should have experience with marketing automation platforms and data analysis tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with the company, demonstrating a collaborative, data-driven work style and a passion for entertainment.
ASSUMPTION: The potential challenges for this role are specific to the Lifecycle Marketing field and the streaming industry. Candidates should be prepared to demonstrate their ability to manage teams, work in a fast-paced environment, and address churn risk.
ASSUMPTION: This role is similar to other Senior Manager, Lifecycle Marketing positions in the streaming industry, but may have a greater focus on customer engagement and retention strategies. Career progression in this role may involve moving into other marketing roles or taking on more senior leadership positions.
ASSUMPTION: The sample projects for this role are specific to the Lifecycle Marketing field and the streaming industry. Candidates should be prepared to demonstrate their ability to develop and execute high-impact Lifecycle campaigns and address churn risk.
ASSUMPTION: The key questions to ask during the interview for this role are specific to the Lifecycle Marketing field and the streaming industry. Candidates should be prepared to ask thoughtful questions about the team structure, priorities, and growth opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.