📌 Core Information
🔹 Job Title: Senior Manager, Live Event Marketing
🔹 Company: Netflix
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing campaigns for Netflix's live programming, including sports events, musical competition series, and fan events.
- Collaborating cross-functionally with content, publicity, product promotion, partner marketing, and ad sales teams.
- Managing campaign budgets, scopes, and deadlines while ensuring alignment with Netflix's business goals.
- Providing high-level partner, filmmaker, and talent management and support across the live events slate.
- Building innovative, culturally relevant, and creatively excellent campaigns that drive conversation and resonate with audiences.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and cross-functional collaboration to successfully manage marketing campaigns for Netflix's live programming.
📋 Key Responsibilities
✅ Gain alignment on campaign strategy and objectives across the MarComms org.
✅ Ensure campaigns are delivered on time, on budget, and achieve cross-functional goals.
✅ Lead 360 creative marketing initiatives to success on a vast slate of live events.
✅ Develop and apply a strategic framework to campaigns to ensure all projects and campaign goals ladder up to Netflix’s greater business goals.
✅ Partner with content, publicity, and product promotion teams for campaign and brand integration into title campaigns.
✅ Stay aligned with partner marketing and ad sales teams to help drive business goals for live events.
✅ Provide high-level partner, filmmaker, and talent management and support across the live events slate.
✅ Accountable for budget, scope, and deadlines for campaigns.
ASSUMPTION: This role involves a high degree of responsibility and requires strong organizational, prioritization, and decision-making skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 8+ years of experience in building strategic and creative consumer marketing campaigns, preferably at a streaming network or studio with a background in entertainment (TV, film, gaming), global lifestyle/sports brand, or creative/advertising agency.
Required Skills:
- Proven track record of building impactful, world-class, culturally relevant creative campaigns that connect with audiences and break through the zeitgeist.
- Ability to conceptualize and articulate creative strategy and big ideas that people will rally around.
- Exceptional cross-functional partner that can effectively communicate internally and to showrunners, talent, and talent representatives as needed.
- Strong interpersonal, creative, presentation, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision-making, analytical, and conflict resolution skills.
- Experience in agency/brand relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.
Preferred Skills:
- Experience in activating new ideas/creating new opportunities across the business in service of an initiative, namely with key cross-functional partners like brand partnerships, gaming, consumer products, and ad sales.
- Fluency in Spanish or another language relevant to Netflix's global audience.
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on live events and a proven track record of driving successful campaigns.
💰 Compensation & Benefits
Salary Range: $285,000 - $425,000 per year. Netflix provides an annual salary, with the option to choose how much of your compensation you want in salary versus stock options.
Benefits:
- Health Plans
- Mental Health Support
- 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings and Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid Leave of Absence Programs
- Paid Time Off (35 days annually for hourly employees, flexible time off for salaried employees)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market indicators and considers the candidate's specific job family, background, skills, and experience. The benefits listed are comprehensive and include various health, retirement, and leave programs.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. Netflix is a leading global entertainment company that offers a wide variety of TV series, films, and games in multiple languages and genres.
Company Size: 10,001+ employees. As a large company, Netflix offers extensive resources and opportunities for professional growth.
Founded: 1997. Netflix was founded as a DVD rental service and has since evolved into a streaming giant, revolutionizing the way people watch TV shows and movies.
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries.
- The company offers a wide variety of TV series, films, and games across a wide variety of genres and languages.
- Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Company Specialties:
- Revolutionizing the way people watch TV shows and movies!
Company Website: jobs.netflix.com
ASSUMPTION: Netflix is a well-established company with a strong global presence and a focus on providing high-quality entertainment content to its subscribers.
📊 Role Analysis
Career Level: Senior Manager. This role involves leading a team and managing multiple campaigns simultaneously, requiring strong leadership and strategic skills.
Reporting Structure: The Senior Manager, Live Event Marketing reports directly to the Sr. Director of Live Events Marketing.
Work Arrangement: On-site. This role requires regular on-site presence at Netflix's Los Angeles office.
Growth Opportunities:
- Potential to lead larger teams or take on more responsibility as the live events marketing function grows.
- Opportunities to work on high-profile projects and collaborate with industry leaders.
- Access to professional development resources and training programs.
ASSUMPTION: This role offers significant growth potential and the opportunity to work on high-visibility projects within the entertainment industry.
🌍 Location & Work Environment
Office Type: Netflix's Los Angeles office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 5808 W Sunset Blvd, Los Angeles, CA 90028, US
Geographic Context:
- Los Angeles is a major hub for the entertainment industry, offering ample opportunities for networking and professional growth.
- The city is known for its diverse culture, vibrant arts scene, and year-round mild climate.
- Los Angeles is also home to numerous tech companies, providing a dynamic and innovative work environment.
Work Schedule: Full-time, with flexible hours and the option to work remotely on an as-needed basis.
ASSUMPTION: Working at Netflix's Los Angeles office provides a unique opportunity to be part of the entertainment industry's epicenter while enjoying the city's diverse culture and vibrant arts scene.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team.
- On-site or virtual interview with the hiring manager and key stakeholders.
- Final interview with the Sr. Director of Live Events Marketing or another senior leader.
Key Assessment Areas:
- Cultural fit and alignment with Netflix's values.
- Strategic thinking and creative problem-solving skills.
- Ability to manage multiple campaigns and stakeholders simultaneously.
- Communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns you've led and the results you achieved.
- Research Netflix's live events and be ready to discuss how you would approach marketing for specific events.
- Be prepared to discuss your experience with live events and your understanding of the entertainment industry.
ATS Keywords: Live Event Marketing, Strategic Planning, Campaign Management, Cross-Functional Collaboration, Creative Leadership, Entertainment Industry, Marketing Strategy, Brand Integration, Partner Management, Budget Management, Stakeholder Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and ability to manage multiple campaigns simultaneously, as well as their cultural fit with Netflix's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience or training.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Perseverance
- Courage
- Curiosity
- Sustainability
Work Style:
- Collaborative and cross-functional
- Data-driven and insights-focused
- Agile and adaptable
- Creative and innovative
- Results-oriented and accountable
Self-Assessment Questions:
- How do you embody Netflix's value of inclusion in your work?
- Describe a time when you had to pivot your strategy quickly. How did you approach this challenge, and what was the outcome?
- How do you ensure that your work aligns with Netflix's business goals while also being creatively excellent and culturally relevant?
ASSUMPTION: Netflix values diversity, inclusion, and collaboration, and candidates should be prepared to discuss how their work style aligns with these principles.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously can be challenging and require strong organizational skills.
- Working in the entertainment industry can be fast-paced and unpredictable, requiring adaptability and resilience.
- Collaborating with various stakeholders, including content creators, talent, and external partners, can be complex and require strong communication and negotiation skills.
- Living and working in Los Angeles can be expensive, with a high cost of living and competitive job market.
ASSUMPTION: This role presents unique challenges and opportunities, and candidates should be prepared to discuss how they would navigate these potential obstacles.
📈 Similar Roles Comparison
- Compared to related roles in advertising or marketing agencies, this role offers more direct influence over campaign strategy and execution, as well as the opportunity to work on high-profile entertainment projects.
- Unlike roles in other industries, this role requires a deep understanding of the entertainment industry and its unique dynamics.
- Career paths in live event marketing can vary, with opportunities to specialize in specific event types or move into more strategic or leadership roles.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, and candidates should be prepared to discuss their understanding of the entertainment industry and their career goals.
📝 Key Questions to Ask During Interview
- What are the most pressing challenges facing the live events marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams within Netflix, such as content, publicity, and product promotion?
- What opportunities are there for growth and development within the live events marketing team?
- How does Netflix approach working with external partners, such as brands and agencies, for live events?
- What are the most successful live events that Netflix has produced in the past, and what lessons can be learned from them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their understanding of the industry.
💼 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your relevant experience and skills for this role, with a focus on live event marketing and campaign management.
- Write a cover letter that explains why you are interested in this role and how your background and skills make you a strong fit.
- Prepare examples of successful marketing campaigns you've led and the results you achieved, with a focus on live events.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
