📌 Core Information
🔹 Job Title: Senior Manager, Marketing Analytics
🔹 Company: Prenuvo
🔹 Location: Remote USA, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing data-driven marketing strategies
- Building robust measurement frameworks and attribution models
- Optimizing marketing ROI across acquisition and lifecycle channels
- Collaborating with cross-functional teams to drive growth and maximize ROI
ASSUMPTION: This role requires a strong background in marketing or business analytics, with a focus on data-driven decision making and optimization.
📋 Key Responsibilities
✅ Developing and building measurement frameworks for marketing KPIs to evaluate the impact and ROI of growth strategies
✅ Building and deploying custom attribution models using tools like Sigma and Google Analytics
✅ Conducting cohort analyses of the acquisition funnel to optimize performance across paid, organic, and lifecycle channels
✅ Measuring media metrics and making budget optimization recommendations for new customer acquisition vs. lifecycle marketing
✅ Creating connections between Salesforce and marketing platforms via APIs to generate accurate reporting metrics
✅ Building forecasting models for projected growth and budget based on yearly targets
✅ Designing and measuring A/B test experiments
ASSUMPTION: This role requires a high level of technical proficiency in data analysis, modeling, and visualization, as well as strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Mathematics/Statistics/Business/Economics or other quantitative field
Experience: Minimum 5-7 years of experience in marketing or business analytics, ideally in B2B or B2C SaaS
Required Skills:
- Proficient in SQL, Python, Excel, Google Sheets, Looker, Salesforce, and Databricks
- Extensive hands-on experience extracting, linking, and analyzing data from multiple sources
- Expertise in analysis, modeling, reporting, and visualization using growth marketing data
- Solid knowledge of statistics, including experimental design, hypothesis testing, correlation/causation, and regression analysis
- Demonstrated success using data-driven insights to guide decisions that optimize outcomes, drive growth, and maximize ROI
Preferred Skills:
- Experience with Google Tag Manager, server-side tracking, and webhooks
- Knowledge of LTV models for B2B and B2C marketing strategies
- Familiarity with APIs, Workato, or similar integration tools
ASSUMPTION: Candidates with experience in marketing analytics, data analysis, or a related field are strongly encouraged to apply. Relevant certifications or additional training in data analysis or marketing would be an asset.
💰 Compensation & Benefits
Salary Range: $100,000 - $135,000 USD per year
Benefits:
- Free whole-body scans for employees
- Flexible vacation policy
- Commuter benefits plan
- 401(k) plan with company contributions
- Comprehensive benefits package, including health, dental, vision, and mental health coverage
Working Hours: Full-time, with flexibility in work hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing analytics role in the United States. Final compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Practices
Company Size: 51-200 employees
Founded: 2015 (estimated)
Company Description:
- Prenuvo is a medical technology company specializing in whole-body proactive health scans
- Their award-winning scan is fast, safe, and non-invasive, with the potential to detect various diseases and conditions
- The company aims to transform healthcare by focusing on prevention and early detection
Company Specialties:
- Cancer detection and screening
- Disease detection and early diagnosis
- Whole-body health scans
Company Website: https://www.prenuvo.com/
ASSUMPTION: Prenuvo is a growing company in the medical technology industry, with a focus on innovative solutions for proactive healthcare.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Growth
Work Arrangement: Fully remote, with flexibility in work hours
Growth Opportunities:
- Potential to grow within the marketing department or across other functions within the company
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to learn and develop skills in a fast-paced, innovative environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): United States, Canada
Geographic Context:
- Remote work allows for flexibility in location and work-life balance
- Opportunity to work with a diverse, global team
- Potential to travel for company events or meetings
Work Schedule: Full-time, with flexibility in work hours
ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from anywhere in the United States or Canada, with a flexible schedule that prioritizes work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Director of Growth and other stakeholders
Key Assessment Areas:
- Data analysis and modeling skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in marketing analytics, data analysis, or a related field
- Demonstrate a strong understanding of data-driven decision making and optimization
- Showcase your ability to work collaboratively with cross-functional teams
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Marketing Analytics, Data Analysis, SQL, Python, Excel, Google Sheets, Looker, Salesforce, Databricks, Attribution Models, Cohort Analysis, A/B Testing, Forecasting, Collaboration, Communication
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on data analysis and modeling skills, as well as cultural fit and alignment with company values.
🛠️ Tools & Technologies
- SQL
- Python
- Excel
- Google Sheets
- Looker
- Salesforce
- Databricks
- Sigma
- Google Analytics
- Google Tag Manager
- Server-side tracking
- Webhooks
- APIs
- Workato
ASSUMPTION: Candidates should have a strong working knowledge of the tools and technologies listed above, with a focus on data analysis, modeling, and visualization.
👔 Cultural Fit Considerations
Company Values:
- Pioneers: Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum
- Platform-Builders: Always building foundations that allow us to achieve tomorrow more than we did today, with a mindset of ownership and duty to our mission
- Patients: We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients' lives and won't stop until everyone can benefit from our work
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of driving growth and maximizing ROI through data-driven marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility?
- Do you share Prenuvo's commitment to preventative healthcare and improving the lives of patients?
ASSUMPTION: Candidates who align strongly with Prenuvo's company values and work style are likely to be a good fit for this role and the company culture.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
- Managing competing priorities across multiple teams and stakeholders may require strong communication and time management skills
- Keeping up with the latest trends and best practices in marketing analytics and data analysis may require continuous learning and development
- Dealing with sensitive patient data may require a high level of discretion and adherence to strict privacy protocols
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and organizational skills, as well as a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analyst or Senior Data Analyst position, but with a stronger focus on strategic decision-making and cross-functional collaboration
- Unlike other marketing analytics roles, this position requires a deep understanding of media metrics and budget optimization strategies
- Career progression in this role may lead to a Director of Marketing or Chief Marketing Officer position, with a focus on data-driven decision making and optimization
ASSUMPTION: Candidates with experience in marketing analytics, data analysis, or a related field should compare this role to similar positions in the industry to ensure a good fit for their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a new attribution model to optimize marketing spend across acquisition and lifecycle channels
- Conducting a comprehensive cohort analysis of the acquisition funnel to identify and address performance gaps
- Building a forecasting model to project growth and budget based on yearly targets, with a focus on maximizing ROI
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Senior Manager, Marketing Analytics might work on, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing analytics infrastructure and how this role will contribute to its development and optimization?
- How does the marketing department collaborate with other teams, such as sales, product, and finance, to drive growth and maximize ROI?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Prenuvo support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's long-term vision for marketing analytics, and how does this role fit into that strategy?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CareerPuck link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing analytics, data analysis, or a related field
- Prepare for the technical assessment or case study by brushing up on your data analysis and modeling skills
- Research Prenuvo's company values and be prepared to discuss how your work style aligns with their culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
