📌 Core Information
🔹 Job Title: Senior Manager – Marketing Analytics and Reporting
🔹 Company: IFS
🔹 Location: Colombo, Sri Lanka
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving effective and insightful reporting across the marketing organization
- Empowering marketing colleagues to understand and analyze data for better marketing efficiency
- Implementing and improving a marketing data model while collaborating closely with IT
- Creating a data analytics community for marketing and advising on data-focused campaigns
- Supporting the build of Power BI dashboards and streamlining data for business intelligence
ASSUMPTION: This role requires a strong understanding of marketing analytics and reporting, as well as the ability to work effectively with IT and other departments to drive data-focused decisions.
📋 Key Responsibilities
✅ Catapult the reporting capabilities of the IFS marketing organization by overseeing the build of reporting dashboards and identifying most insightful views to evaluate data and achieve business intelligence
✅ Manage and update all stakeholders around the progressions where the data lake project is concerned, understanding the data lake architecture and participating with value from a marketing perspective
✅ Create a data analytics community for marketing that participates in IT's one and scouts all the reports and analysis that's happening across the company and then advises on how to bring reports into use for driving calculated campaigns
✅ Implement the marketing data model, aligning with IT to ensure data quality, enrichment, accountability, and governance across the board
✅ Drive and deliver enablement for all insights provided, so that the skill of data analysis and accountability spreads across the marketing team
✅ Support the build of Power BI dashboards where needed and streamline the data provided to drive business intelligence and data-focused decisions
ASSUMPTION: This role requires a high level of analytical and problem-solving skills, as well as the ability to work effectively with various stakeholders to drive data-focused decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven history managing complex marketing operations programs (5-10 years)
Required Skills:
- Excellent communication and stakeholder management skills
- Demonstrate management skills, including the ability to solve problems that include many decision-makers while balancing key priorities with department needs
- Excellent project planning skills and knowledge of using project management and planning tools such as MS-Project
- Ability to apply a logical and analytical approach to work
- Highly analytical and ability to develop solutions to technical problems
- Can produce quality work under pressure with immediate deadlines
- Knowledge of CRM systems and mass data quality governance
- Knowledge of Power BI from a developmental perspective
- Good knowledge of the MS Office and/or GSuite, in particular, strong knowledge of Excel and PowerPoint
Preferred Skills:
- Knowledge of and familiarity with Agile methodologies
- History working with AI tooling to structure data on mass
ASSUMPTION: Candidates should have a strong technical acumen and a proven history in managing complex marketing operations programs. Familiarity with marketing automation tools and experience with Power BI or similar reporting tools is essential.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not provided. However, based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in Sri Lanka, the estimated salary range is LKR 2,500,000 - 4,000,000 per annum.
Benefits:
- Flexible and hybrid work opportunities
- Inclusive workplace experiences
- Community-driven innovation and connection
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IFS is a leading provider of enterprise software for hardcore businesses that service, power, and protect our planet. Their technology enables businesses to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability.
Company Size: IFS is a mid-sized company with 5,001-10,000 employees globally.
Founded: IFS was founded in 1983 by five university friends who prioritized customer-centricity and agility.
Company Description:
- IFS is the world’s leading provider of Industrial AI and enterprise software for hardcore businesses that service, power, and protect our planet.
- Their technology enables businesses which manufacture goods, maintain complex assets, and manage service-focused operations to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability.
- IFS Cloud is a fully composable AI-powered platform designed for ultimate flexibility and adaptability to customers’ specific requirements and business evolution.
Company Specialties:
- Enterprise Resource Planning (ERP)
- Enterprise Asset Management (EAM)
- Supply Chain Management (SCM)
- Information Technology Service Management (ITSM)
- Field Service Management (FSM)
Company Website: IFS Website
ASSUMPTION: IFS is a global leader in enterprise software, recognized worldwide for delivering value and supporting strategic transformations. They are the most recommended supplier in their sector.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Senior Director of Global Marketing Operations.
Reporting Structure: The Senior Manager will report directly to the Senior Director of Global Marketing Operations and will oversee a team of direct reports.
Work Arrangement: This role is a hybrid position, with a flexible work arrangement that combines both remote and on-site work.
Growth Opportunities:
- Potential to grow within the global marketing operations team or explore other opportunities within IFS' diverse business units
- Chance to work on high-impact projects and drive data-focused decisions that influence the company's marketing strategy
- Opportunity to develop and enhance skills in marketing analytics, reporting, and data governance
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's marketing strategy and operations.
🌍 Location & Work Environment
Office Type: IFS' Colombo office is a modern, collaborative workspace that fosters innovation and connection.
Office Location(s): Colombo, Sri Lanka
Geographic Context:
- Colombo is the commercial capital and largest city in Sri Lanka, with a vibrant business ecosystem and a growing tech industry
- The city offers a mix of modern infrastructure and historic architecture, providing a unique blend of urban and cultural experiences
- Colombo has a tropical climate, with warm weather year-round and occasional monsoon rains
Work Schedule: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexible work arrangements available
ASSUMPTION: Colombo offers a dynamic work environment with a mix of modern infrastructure and historic architecture, providing a unique blend of urban and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth technical interview
- Final round interview with the hiring manager
Key Assessment Areas:
- Technical skills in marketing analytics and reporting
- Problem-solving and analytical skills
- Communication and stakeholder management skills
- Cultural fit and alignment with IFS' values
Application Tips:
- Highlight relevant experience and achievements in marketing analytics and reporting
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
ATS Keywords: Marketing Analytics, Data Analysis, Stakeholder Management, Project Management, Communication Skills, CRM Systems, Power BI, Data Governance, Analytical Techniques, Marketing Operations, Campaign Management, MarTech, Agile Methodologies, AI Tooling, Data Quality, Excel, PowerPoint
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with IFS' values.
🛠️ Tools & Technologies
- Power BI
- Excel
- PowerPoint
- CRM systems
- AI tooling for data structuring
- Marketing automation tools
ASSUMPTION: This role requires proficiency in Power BI, Excel, and PowerPoint, as well as experience with CRM systems and marketing automation tools. Familiarity with AI tooling for data structuring is preferred.
👔 Cultural Fit Considerations
Company Values:
- Agility
- Customer-centricity
- Trust
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How do you stay agile and adaptable in a fast-paced, ever-changing environment?
- Can you provide an example of a time when you drove data-focused decisions that improved marketing efficiency?
- How do you balance the needs of multiple stakeholders while managing complex marketing operations programs?
ASSUMPTION: IFS values agility, customer-centricity, and trust, and seeks candidates who can thrive in a collaborative, data-driven, and innovative work environment.
⚠️ Potential Challenges
- Managing complex marketing operations programs and driving data-focused decisions in a fast-paced, global environment
- Collaborating effectively with IT and other departments to implement and improve a marketing data model
- Balancing the needs of multiple stakeholders while working with limited resources and tight deadlines
- Adapting to changes in the marketing landscape and evolving customer needs
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong problem-solving skills, adaptability, and the ability to thrive in a fast-paced, global environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving data-focused decisions and empowering marketing colleagues to analyze data for better marketing efficiency
- Compared to similar roles in the industry, this position offers a unique blend of marketing analytics, reporting, and data governance responsibilities
- Career path comparison: This role offers significant growth opportunities, with the potential to grow within the global marketing operations team or explore other opportunities within IFS' diverse business units
ASSUMPTION: This role is unique in its focus on driving data-focused decisions and empowering marketing colleagues to analyze data for better marketing efficiency, offering a unique blend of marketing analytics, reporting, and data governance responsibilities.
📝 Sample Projects
- Developing and implementing a marketing data model to improve data quality, enrichment, accountability, and governance across the marketing organization
- Creating a data analytics community for marketing to drive calculated campaigns and improve marketing efficiency
- Supporting the build of Power BI dashboards to streamline data and drive business intelligence
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on marketing analytics, reporting, and data governance.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing data model and the plans for improvement?
- How does this role collaborate with IT and other departments to drive data-focused decisions?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
- How does IFS support the professional growth and development of its employees in marketing analytics and reporting roles?
- What are the most significant challenges facing the marketing organization, and how can this role help address them?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, priorities, and growth opportunities, as well as the marketing organization's challenges and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Follow up with the hiring manager within one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
