📌 Core Information
🔹 Job Title: Senior Manager, Marketing Automation
🔹 Company: MOO
🔹 Location: London, United Kingdom
🔹 Job Type: Perm - Full-time
🔹 Category: Design Services
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London-based)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing automation strategy using Braze to create scalable customer journeys and campaigns.
- Managing and mentoring a team of marketing automation specialists.
- Optimizing email channel performance to meet customer engagement and revenue goals.
- Collaborating cross-functionally to align messaging, segmentation, and personalization strategies.
- Championing a culture of experimentation to improve engagement, conversion, and retention.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in marketing automation to drive customer engagement and lifetime value.
📋 Key Responsibilities
✅ Define and lead marketing automation strategy using Braze to create scalable, high-performing customer journeys and campaigns.
✅ Manage and mentor a team of marketing automation specialists, supporting their development while ensuring operational excellence.
✅ Oversee and optimize performance of the email channel, ensuring it meets customer engagement and revenue goals.
✅ Develop reporting and monitor performance of campaigns and lifecycle canvases using Braze, Google Analytics, Tableau, and other analytics tools. Translate insights into actionable improvements.
✅ Collaborate with various cross-functional partners within CRM, marketing, brand, creative, commercial performance teams to align messaging, segmentation, and personalization strategies.
✅ Stay on top of Braze’s evolving feature set and marketing automation best practices. Lead the implementation of new tools, processes, and integrations to improve campaign sophistication.
✅ Oversee the creation, maintenance, and refinement of customer segments and canvases that deliver timely, relevant messages across the lifecycle.
✅ Champion a culture of experimentation within the automation team, leading test strategies that improve engagement, conversion, and retention.
✅ Manage vendor relationships for marketing automation platforms and tools.
✅ Partner with Engineering and Analytics teams to ensure Braze receives the right data, and in formats usable for segmentation, personalization, and reporting.
ASSUMPTION: This role requires a strong understanding of marketing automation platforms, data analysis, and cross-functional collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Relevant experience may be considered in lieu of a degree.
Experience: Proven experience in CRM or marketing automation, including experience managing people or teams.
Required Skills:
- Expertise in marketing automation platforms (such as Braze), possessing the ability to build complex, data-driven campaigns across the customer lifecycle.
- Experience translating customer lifecycle strategy into scalable, testable, and performance-driven automations.
- Analytical mindset with the ability to use data to tell a story and make decisions.
- Strong prioritization skills; able to handle multiple initiatives and priorities of the marketing automation team.
- Comfortable working cross-functionally, with excellent stakeholder management and communication skills.
Preferred Skills:
- Familiarity with HTML for email, data integrations, and tagging implementation (e.g. Liquid in Braze) is a plus.
ASSUMPTION: Candidates with a strong background in marketing automation, data analysis, and cross-functional collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Senior Manager role in London)
Benefits:
- 25 Days Holiday
- Matched Pension Scheme
- Share Option Scheme
- Paid Parental Leave
- Private Healthcare
- Life Insurance
- Season Ticket Loan
- Cycle to Work Scheme
- Flexible Work Schedules
- Work From Anywhere Program
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in London, with consideration for the required experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: MOO operates in the design services industry, focusing on print and digital products for businesses of all sizes.
Company Size: MOO has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: MOO was founded in 2006, with a mission to disrupt the trillion-dollar global print industry by combining professional design with accessibility and reach of the web.
Company Description:
- MOO is an online print and design company that believes in the power of great design and its difference to the world.
- The company offers a range of print and digital products, including business cards, postcards, marketing materials, stationery, and branded merchandise.
- MOO aims to create remarkable experiences for customers while building greater lifetime value potential for the company.
Company Specialties:
- Postcards
- Digital print
- Online printing
- Marketing material
- Stationery
- Small business tools
- Design
- Engineering
- Tech
- Creative
- Product Design
- Marketing
- Content
- Customer Experience
- Customer Service
- Sales
- Manufacturing
- Merchandising
- Inspiration
- Business Cards
- Design services
- Branded merchandise
- Customization
- and Business services
Company Website: http://www.moo.com
ASSUMPTION: MOO's focus on design, customer experience, and innovation creates a dynamic work environment that values creativity and collaboration.
📊 Role Analysis
Career Level: This role is a senior management position, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Senior Manager, Marketing Automation will report directly to the Head of Global CRM and oversee a team of marketing automation specialists.
Work Arrangement: This is a hybrid role based in London, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to expand the marketing automation team and take on additional responsibilities as the team grows.
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business.
- Possibility to progress into a more senior role, such as Head of CRM or a similar leadership position, as the company continues to grow.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's customer engagement and lifetime value.
🌍 Location & Work Environment
Office Type: MOO's global headquarters is in London, with additional offices in Dagenham, Boston, MA, East Providence, RI, and Denver, CO.
Office Location(s): Chalk Farm Road, LABS Triangle, The Stables Market, London, NW1 8AB, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving design and tech industry.
- The office is located in the trendy Camden area, with easy access to public transportation and numerous amenities.
- MOO's London office offers a modern, collaborative work environment with on-site facilities and perks.
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: MOO's London office provides a dynamic and creative work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR team to discuss the role and assess cultural fit.
- On-site or virtual interview with the hiring manager and relevant team members.
- Final interview with the Head of Global CRM or another senior leader.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Expertise in marketing automation platforms and data analysis.
- Cross-functional collaboration and stakeholder management skills.
- Cultural fit and alignment with MOO's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing automation platforms, data analysis, and cross-functional collaboration.
- Demonstrate your understanding of MOO's business and the role's responsibilities by providing specific examples and use cases.
ATS Keywords: Marketing Automation, CRM, Braze, Data Analysis, Email Campaigns, Team Management, Customer Engagement, Performance Optimization, Cross-Functional Collaboration, Segmentation, Personalization, Reporting, Experimentation, Vendor Management, Technical Setup, Data Flows, Campaign Architecture
ASSUMPTION: MOO's recruitment process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Braze
- Google Analytics
- Tableau
- HTML (for email)
- Data integration and tagging tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with opportunities to learn and develop new skills as needed.
👔 Cultural Fit Considerations
Company Values:
- Design matters
- We believe in the power of great design to change the world.
- We love what we do
- We're passionate about creating remarkable experiences for our customers and employees.
- We're honest and transparent
- We communicate openly and honestly, and we value feedback.
- We're curious and always learning
- We embrace a growth mindset and continuously seek new opportunities to learn and improve.
- We're one team
- We collaborate and support each other to achieve our shared goals.
Work Style:
- MOO values a flexible, hybrid work arrangement that combines on-site and remote work.
- The company encourages a healthy work-life balance and offers various benefits to support employee well-being.
- MOO fosters a creative and inclusive work environment that welcomes diverse perspectives and ideas.
Self-Assessment Questions:
- Do you share MOO's passion for great design and its impact on the world?
- Are you comfortable working in a hybrid environment and collaborating with remote team members?
- Do you thrive in a dynamic, fast-paced work environment that values creativity and innovation?
ASSUMPTION: Candidates who align with MOO's values and work style will be most successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a team of marketing automation specialists and ensuring operational excellence may require strong leadership and prioritization skills.
- Keeping up with Braze's evolving feature set and marketing automation best practices may require continuous learning and adaptation.
- Collaborating cross-functionally and managing stakeholder relationships may present challenges in a fast-paced, dynamic work environment.
- Balancing the demands of multiple initiatives and priorities may require strong time management and organizational skills.
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other marketing automation positions in its focus on customer engagement, lifetime value, and cross-functional collaboration within a design-focused company.
- MOO's emphasis on great design and customer experience sets it apart from other print and digital product providers.
- This role offers significant growth potential and the opportunity to make a substantial impact on the company's customer engagement and lifetime value.
ASSUMPTION: Candidates with experience in marketing automation, data analysis, and cross-functional collaboration will find this role to be a unique and rewarding opportunity within the design services industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing automation strategy using Braze to improve customer engagement and lifetime value.
- Optimizing email campaign performance and segmentation to drive customer engagement and revenue growth.
- Collaborating with cross-functional teams to align messaging, segmentation, and personalization strategies across the customer lifecycle.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Manager, Marketing Automation role at MOO.
❓ Key Questions to Ask During Interview
- Can you describe the current state of MOO's marketing automation efforts and the vision for the future?
- How does the CRM team collaborate with other departments, such as marketing, brand, and creative, to deliver remarkable customer experiences?
- What opportunities are there for professional growth and development within this role and the company?
- How does MOO support work-life balance and employee well-being in a hybrid work environment?
- What are the biggest challenges facing the marketing automation team, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching MOO's business, the role's responsibilities, and the company's values and mission.
- If selected for an interview, be ready to discuss your experience with marketing automation platforms, data analysis, and cross-functional collaboration.
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
