📌 Core Information
🔹 Job Title: Senior Manager, Marketing Automation Lead, Orchestration & Marketing Automation
🔹 Company: Otsuka Pharmaceutical Co., Ltd.
🔹 Location: Princeton, NJ
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing email and digital campaigns across the organization
- Collaborating with key stakeholders to support brand strategies and tactics
- Leveraging cloud technology to enhance customer experience
- Vendor leadership and contract management
- Ensuring adherence to business and compliance rules during project execution
ASSUMPTION: This role requires a high level of project management, stakeholder communication, and vendor management skills. It also involves navigating complex environments and ensuring compliance with business rules.
📋 Key Responsibilities
✅ Manage the development, launch, and measurement of email and digital campaigns
✅ Collaborate with brand teams to support brand strategies and tactics
✅ Leverage cloud technology to enhance customer experience and improve agility
✅ Manage vendors and contracts to ensure successful execution of email and digital campaigns
✅ Ensure adherence to business and compliance rules during project execution
✅ Improve processes to support stakeholders and project development
✅ Manage across multiple agencies to ensure successful execution of campaigns
ASSUMPTION: This role involves managing multiple projects with competing demands, requiring strong prioritization and time management skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent
Experience: 5 - 10 years of pharmaceutical industry and/or marketing operations experience
Required Skills:
- Expertise in independently managing large projects with multiple workstreams
- Experience partnering directly with Brand Teams and managing across agencies
- Results-driven with a high sense of urgency and accountability
- High standards for accuracy in written and verbal communication
- Excellent interpersonal and communication skills
- Knowledge of the commercial pharmaceutical industry and major functional areas
- Strong managerial, problem-solving and decision-making skills
- Aptitude to navigate competing demands and skilled at reprioritization
- Ability to effectively utilize project management tools and software
Preferred Skills:
- Strategic planning experience within sales and marketing
- Knowledge of working across strategic alliances
- Understanding of Project Management Methodologies including Agile
- Knowledge of SalesForce Marketing Cloud Technology
- Advanced degree in relevant field
- Consulting experience a plus
ASSUMPTION: This role requires a strong background in marketing operations, project management, and stakeholder communication. Experience in the pharmaceutical industry is preferred but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Estimated based on industry standards for this role and experience level)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, up to 10% travel required
ASSUMPTION: The salary range is estimated based on industry standards for a senior manager role in marketing automation within the pharmaceutical industry. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1964 (Global founding date, US operations established in 1984)
Company Description:
- Otsuka is a global healthcare company with a strong focus on neuroscience
- The US operations include Otsuka America Pharmaceutical, Inc. (OAPI) and Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC)
- Otsuka is committed to creating new products for better health worldwide
Company Specialties:
Company Website: http://www.otsuka-us.com
ASSUMPTION: Otsuka is a well-established pharmaceutical company with a strong focus on neuroscience. Its US operations include two main subsidiaries, OAPI and OPDC.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Marketing Automation and may have supervisory responsibilities over junior team members or external vendors
Work Arrangement: On-site, with up to 10% travel required
Growth Opportunities:
- Potential career progression into a director-level role within marketing automation
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- possibility to work on global projects and gain international experience
ASSUMPTION: This role offers strong growth potential within the marketing automation function and opportunities to gain exposure to other areas of the business. However, career progression may depend on the individual's performance and the organization's specific needs.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Princeton, NJ
Geographic Context:
- Princeton is located in central New Jersey, approximately 45 minutes from New York City
- The area offers a mix of urban and suburban living, with a variety of cultural and recreational activities
- Princeton is home to several major pharmaceutical and biotechnology companies
Work Schedule: Full-time, with standard business hours and occasional overtime as needed
ASSUMPTION: The Princeton office offers a corporate work environment with opportunities for collaboration and professional growth. The location provides easy access to New York City and a variety of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Head of Marketing Automation
- Background check and offer extension
Key Assessment Areas:
- Project management skills and experience
- Stakeholder communication and collaboration
- Vendor management and contract negotiation
- Industry knowledge and understanding of marketing automation
- Problem-solving and decision-making skills
Application Tips:
- Highlight relevant project management experience and achievements
- Tailor your resume to emphasize skills and experience relevant to this role
- Prepare for behavioral interview questions focusing on project management, stakeholder communication, and problem-solving
- Research Otsuka's company culture and be prepared to discuss how your values align with the organization's
ATS Keywords: Marketing Automation, Email Campaigns, Digital Marketing, Project Management, Stakeholder Communication, Vendor Management, SalesForce Marketing Cloud, Strategic Planning, Problem Solving, Compliance, Leadership, Customer Centricity, Accountability
ASSUMPTION: The interview process for this role will focus on assessing the candidate's project management, stakeholder communication, and problem-solving skills. Demonstrating relevant experience and providing specific examples will be crucial for success.
🛠️ Tools & Technologies
- SalesForce Marketing Cloud
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Jira)
- Vendor management software (e.g., Coupa, Jaggaer)
ASSUMPTION: This role requires proficiency in SalesForce Marketing Cloud and project management software. Familiarity with vendor management software is a plus.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all decisions and actions
- Integrity: Upholding the highest ethical standards in all actions and decisions
- Collaboration: Working together to achieve common goals and drive innovation
Work Style:
- Results-driven: Focused on achieving outcomes and delivering results
- Adaptable: Able to navigate changing priorities and work environments
- Collaborative: Able to work effectively with diverse teams and stakeholders
Self-Assessment Questions:
- How do you ensure that patient-centricity is at the core of your decision-making process?
- Can you provide an example of a time when you had to manage competing priorities and adapt to changes in a project?
- How do you approach collaboration with diverse teams and stakeholders, and how do you ensure that everyone's voices are heard?
ASSUMPTION: Otsuka values patient-centricity, integrity, and collaboration. Candidates should be able to demonstrate alignment with these values and provide specific examples of their work style.
⚠️ Potential Challenges
- Managing multiple projects with competing demands and tight deadlines
- Navigating complex vendor relationships and contract negotiations
- Ensuring compliance with business and regulatory requirements in a dynamic environment
- Working in a fast-paced, results-driven organization with high expectations for performance
ASSUMPTION: This role presents several challenges, including managing multiple projects, navigating complex vendor relationships, and ensuring compliance in a dynamic environment. Candidates should be prepared to work in a fast-paced, results-driven organization with high expectations for performance.
📈 Similar Roles Comparison
- This role differs from other marketing automation roles in its focus on vendor leadership and contract management
- It also requires a strong understanding of the pharmaceutical industry and its regulatory environment
- Career progression in this role may differ from other marketing automation roles, with opportunities to move into director-level positions within the function or gain exposure to other areas of the business
ASSUMPTION: This role offers unique challenges and opportunities compared to other marketing automation roles. Candidates should be prepared to leverage their industry knowledge and experience to succeed in this role.
📝 Sample Projects
- Managing the launch of a new email campaign for a recently approved pharmaceutical product
- Leading a cross-functional team to optimize the customer journey across multiple channels, including email, SMS, and push notifications
- Developing and implementing a vendor management strategy to improve campaign execution and reduce costs
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Manager, Marketing Automation Lead, Orchestration & Marketing Automation. Candidates should be prepared to discuss their relevant experience and how they would approach these types of projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role collaborate with other marketing automation team members and stakeholders?
- What are the most pressing challenges facing the marketing automation function, and how does this role address them?
- What opportunities are there for professional development and growth within this role and the organization?
- How does Otsuka support work-life balance for employees in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization. They also provide an opportunity for candidates to demonstrate their interest and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant project management, stakeholder communication, and vendor management experience
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the organization
- If applicable, prepare examples of your marketing automation work and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
