Senior Manager, Marketing Data and Analytics

📌 Core Information

🔹 Job Title: Senior Manager, Marketing Data and Analytics

🔹 Company: Clio

🔹 Location: Burnaby, Toronto, Calgary, or Remote (Canada/USA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (2 days on-site per week for local employees)

🚀 Job Overview

Key aspects of this role include:

• Developing marketing analytics and insights roadmaps
• Leading marketing attribution and efficiency analysis
• Driving actionable insights for business decisions
• Managing key marketing reporting platforms
• Mentoring and coaching a team of marketing analysts

ASSUMPTION: This role requires a strong business background, data-driven mindset, and excellent communication skills to succeed.

📋 Key Responsibilities

✅ Develop and implement marketing analytics and insights roadmaps

✅ Lead marketing attribution and efficiency analysis, providing actionable insights and recommendations

✅ Evaluate marketing program performance metrics and identify areas for optimization

✅ Develop predictive models to forecast market demands and MQLs based on historical data

✅ Manage and optimize key marketing reporting platforms

✅ Create and streamline data collection processes, ensuring accuracy and efficiency

✅ Design and implement automation solutions to streamline data collection, analysis, and reporting

✅ Prepare regular reports and presentations for senior leadership, highlighting achievements, insights, and areas for improvement

✅ Build, lead, and mentor a team of marketing analysts to do their best work and achieve their career goals

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and team management, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant quantitative discipline (e.g., computer science, statistics, data science) or equivalent experience

Experience: 8+ years of direct experience working in marketing analytics, decision science, or management consulting, with 3+ years of people management experience

Required Skills:

• Proficient in complex data analysis and analyzing the performance of online and offline marketing campaigns
• Proficient with Google Analytics, Segment (or equivalent), Looker (or equivalent), Salesforce, Dreamdata (or other multi-touch attribution tools)
• Strong presentation and communication skills to distill results into actionable insights and recommendations

Preferred Skills:

• Graduate degree in a relevant quantitative discipline
• Experience at a high-growth SaaS company

ASSUMPTION: Candidates should have a proven track record in marketing analytics, strong business acumen, and the ability to work effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: CAD 136,000 - 204,000 per year

Benefits:

• Competitive health, dental, and vision insurance
• $2,000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically legal technology

Company Size: 1,001-5,000 employees (mid-sized)

Founded: 2008

Company Description:

• Clio is the world's leading provider of cloud-based legal technology, empowering lawyers to better manage and grow their firms
• Offers a comprehensive suite of products to manage the entire client journey, from intake to invoice
• Endorsed by over 100 law societies and bar associations worldwide

Company Specialties:

• Web-based software
• Legal practice management
• Cloud-based software
• Time tracking and invoicing
• Case management
• Software as a service

Company Website: clio.com

ASSUMPTION: Clio's size and industry position provide ample opportunities for career growth and impact.

📊 Role Analysis

Career Level: Mid-level management with potential for senior-level growth

Reporting Structure: Reports directly to the Senior Director, Inbound Marketing and Operations

Work Arrangement: Hybrid (2 days on-site per week for local employees, fully remote for some locations)

Growth Opportunities:

• Potential to influence marketing strategy and drive business impact
• Chance to mentor and develop a team of marketing analysts
• Opportunity to work with cross-functional teams and collaborate with senior leadership

ASSUMPTION: This role offers a unique blend of strategic, analytical, and leadership responsibilities, providing a strong foundation for career growth within marketing or management.

🌍 Location & Work Environment

Office Type: Hybrid (Burnaby, Toronto, Calgary) with remote work options

Office Location(s): Suite 300, 4611 Canada Way, Burnaby, BC V6C 3E2, CA (Burnaby); 330 Bay Street #1000, Toronto, Ontario M5H 2S8, CA (Toronto); 1940, 150-9th Ave SW, Calgary, Alberta T2P 3H9, CA (Calgary)

Geographic Context:

• Burnaby: Suburban city near Vancouver, BC, with a mix of urban and natural environments
• Toronto: Diverse, multicultural city in Ontario, Canada's largest city
• Calgary: Energetic city in Alberta, known for its annual Calgary Stampede

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with HR
• Technical assessment or case study
• On-site or video interview with hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Data analysis and interpretation skills
• Presentation and communication skills
• Strategic thinking and problem-solving
• Leadership and team management skills

Application Tips:

• Highlight relevant experience and achievements in marketing analytics and data-driven decision-making
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions focusing on problem-solving, leadership, and communication

ATS Keywords: Marketing analytics, data analysis, marketing attribution, forecasting, data optimization, process improvement, automation, presentation skills, communication skills, mentorship, team leadership, SaaS experience, martech proficiency, testing methodologies, customer focus

ASSUMPTION: Clio's hiring process is designed to assess technical skills, cultural fit, and strategic thinking, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Google Analytics
• Segment (or equivalent)
• Looker (or equivalent)
• Salesforce
• Dreamdata (or other multi-touch attribution tools)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to marketing analytics and data-driven decision-making at Clio.

👔 Cultural Fit Considerations

Company Values:

• Client-centered
• Collaborative
• Curious
• Courageous

Work Style:

• Data-driven
• Results-oriented
• Collaborative
• Agile

Self-Assessment Questions:

• How do you ensure that your data analysis and insights align with Clio's client-centered approach?
• Describe a time when you had to adapt your work style to fit a new team or project. How did you approach this change?
• How do you balance the need for data-driven decision-making with the need for quick, agile action?

ASSUMPTION: Clio values candidates who embody their core values, demonstrate a strong work ethic, and are eager to learn and grow within the organization.

⚠️ Potential Challenges

• Managing a team remotely, with employees in different time zones
• Balancing strategic planning with day-to-day data analysis and reporting
• Keeping up with the latest marketing technologies and trends
• Navigating a fast-paced, growing organization with evolving priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other marketing analytics roles, this position requires a strong focus on driving business impact through actionable insights
• Clio's industry-specific context requires an understanding of legal technology and the unique needs of legal professionals
• Career path comparison: This role offers a clear path to senior-level management within marketing or a broader leadership role within the organization

ASSUMPTION: This role offers a unique blend of strategic, analytical, and leadership responsibilities, providing a strong foundation for career growth within marketing or management.

📝 Sample Projects

• Developing a predictive model to forecast market demands and MQLs for a new marketing campaign
• Optimizing marketing spend allocation across channels based on attribution analysis
• Streamlining data collection processes to improve data accuracy and efficiency

ASSUMPTION: These sample projects illustrate the range of responsibilities and the impact this role can have on Clio's marketing efforts and overall business success.

❓ Key Questions to Ask During Interview

• How does this role fit into Clio's overall marketing strategy, and how can I contribute to its success?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Clio support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Clio foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company, and shows your commitment to driving success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Clio's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions focusing on problem-solving, leadership, and communication
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.