📌 Core Information
🔹 Job Title: Senior Manager, Marketing Operations
🔹 Company: Newsela
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to manage and optimize all aspects of marketing operations
- Developing and implementing a marketing operations strategy aligned with company objectives
- Optimizing marketing technology and processes to drive demand and engagement
- Collaborating with cross-functional teams to ensure alignment and effectiveness
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and technical proficiency in marketing operations to drive business growth and improve marketing performance.
📋 Key Responsibilities
✅ Oversee all aspects of marketing operations, including people management, marketing automation, campaign operations, website operations, reporting, marketing tech stack management, and vendor management
✅ Develop and implement an overarching marketing operations strategy and roadmap in line with Newsela marketing objectives and key results (OKRs)
✅ Own and optimize the marketing tech stack, including Marketo, Drift, Wistia, Sendoso, and Webflow
✅ Ensure marketing systems meet data privacy, compliance, and governance standards
✅ Optimize lead management processes, including lead scoring and attribution
✅ Partner with customer team stakeholders to align marketing operations with customer operations
✅ Partner with software engineering leadership and developers to deliver on website development projects
✅ Partner with the data and analytics team to build and optimize reports and dashboards for data-driven decision making
✅ Provide strategic guidance and support to team members, fostering a culture of continuous improvement and efficiency
ASSUMPTION: This role requires a strong understanding of marketing operations, data analysis, and project management to successfully oversee and optimize marketing processes and systems.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing and marketing/revenue operations, ideally in a B2B SaaS environment
Required Skills:
- Proven leadership and people management skills
- Strong technical proficiency with marketing and sales technology, including Marketo and Salesforce CRM
- Experience with marketing automation and lead management processes
- Demonstrated success in improving key marketing metrics through data analysis and process optimization
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with implementing a new marketing automation platform
- Proficiency with Google Sheets/Excel and BI tools (e.g., Tableau)
- Familiarity with website development and management
ASSUMPTION: Candidates with a strong background in marketing operations, data analysis, and project management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $112,000 - $125,000 per year
Benefits:
- Health & Wellness: Access to medical experts, discounts, and resources for mind, body, and soul
- Work From Home: Almost all roles are fully remote, with a tech stipend included
- Supporting ALL Families: Supplemental programs and time off to take care of family and self
- Time Off: Flexible PTO, including Sabbatical Leave
- Inclusive Experiences: Robust DEIB curriculum, identity and experience groups, authentic conversations, and integration of DEIB lens across talent lifecycle processes
- Professional Development: Holistic learning and development programs, cohort and community learning sessions, and individual development plans
- Stock Options: Incentive stock options as part of the total compensation package
Working Hours: Full-time, with a flexible schedule
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing operations role in a B2B SaaS company. Benefits are comprehensive and designed to support employees' well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Newsela operates in the e-learning providers industry, focusing on K-12 education and instructional content
Company Size: Newsela has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Newsela was founded in 2013, with a mission to provide meaningful classroom learning for every student
Company Description:
- Newsela takes authentic, real-world content from trusted sources and makes it instruction-ready for K-12 classrooms
- Each text is published at five reading levels, ensuring accessibility for every learner
- With over 3.3 million teachers and 40 million students registered, Newsela is a leading provider of personalized, accessible educational content
Company Specialties:
- Educational content creation and curation
- Personalized learning experiences
- Instructional standards alignment
Company Website: https://newse.la/38XBni8
ASSUMPTION: Newsela's focus on personalized, accessible educational content makes it an attractive employer for candidates passionate about education and technology.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and leadership in marketing operations
Reporting Structure: The Senior Manager, Marketing Operations will report directly to the VP of Marketing and oversee a team of marketing operations professionals
Work Arrangement: This role is remote, with a flexible schedule and the opportunity to work from home
Growth Opportunities:
- Potential to advance to a VP or Director role within marketing operations or a related field
- Opportunities to expand skills and expertise through professional development programs
- Chance to make a significant impact on Newsela's marketing operations and business growth
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing operations and make a significant impact on a growing education technology company.
🌍 Location & Work Environment
Office Type: Newsela has a remote-first work environment, with no physical office locations
Office Location(s): N/A
Geographic Context:
- Newsela's remote work environment allows employees to work from anywhere in the United States
- The company has a strong presence in New York City and the San Francisco Bay Area
- Newsela's focus on education and technology makes it an attractive employer for candidates interested in these fields
Work Schedule: Full-time, with a flexible schedule and the opportunity to work from home
ASSUMPTION: Newsela's remote work environment provides candidates with the flexibility to work from anywhere in the United States, while still being part of a collaborative and supportive team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the VP of Marketing and other team members
Key Assessment Areas:
- Technical proficiency in marketing operations and related technologies
- Leadership and people management skills
- Problem-solving and analytical skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in marketing operations and related fields
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for technical assessments and case studies by reviewing relevant marketing operations concepts and tools
ATS Keywords: Marketing Operations, Marketing Automation, Lead Management, Process Optimization, Data Analysis, Team Management, Strategic Planning, Marketing Technology, Salesforce CRM, Marketo
ASSUMPTION: Newsela's interview process is designed to assess candidates' technical proficiency, leadership skills, and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Marketo
- Salesforce CRM
- Drift
- Wistia
- Sendoso
- Webflow
- Google Sheets/Excel
- BI Tools (e.g., Tableau)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-centered
- Innovative
- Collaborative
- Data-driven
- Equitable
Work Style:
- Remote and flexible
- Data-driven and results-oriented
- Collaborative and supportive
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a remote, flexible work environment?
- Are you comfortable using data and analytics to inform decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Candidates who are a strong fit for Newsela's company culture will be passionate about education, technology, and collaboration, and will be committed to driving meaningful classroom learning for every student.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment
- Keeping up with the latest marketing technologies and best practices
- Balancing strategic planning and day-to-day operations
- Ensuring compliance with data privacy, compliance, and governance standards
ASSUMPTION: Candidates should be prepared to face these challenges and have a plan for addressing them in the role.
📈 Similar Roles Comparison
- Unlike other marketing operations roles, this position requires a strong focus on data analysis and strategic planning
- Newsela's focus on personalized, accessible educational content sets it apart from other e-learning providers
- This role offers strong growth potential and the opportunity to make a significant impact on a growing education technology company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Optimizing lead management processes to improve conversion rates and drive business growth
- Implementing a new marketing automation platform to streamline marketing operations and improve performance
- Developing and implementing a marketing operations strategy to align with company objectives and key results (OKRs)
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization?
- What are the biggest challenges facing the marketing operations team, and how can I help address them?
- How does Newsela support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Newsela foster a culture of collaboration and innovation?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in marketing operations and related fields
- Prepare for technical assessments and case studies by reviewing relevant marketing operations concepts and tools
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
