Senior Manager Marketing Operations

📌 Core Information

🔹 Job Title: Senior Manager Marketing Operations

🔹 Company: Philips

🔹 Location: Amsterdam, North Holland, Netherlands

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving strategic marketing decisions through a structured, data-driven approach
• Enhancing the effectiveness of Advertising & Promotion (A&P) investments
• Developing and embedding a standardized reporting and measurement framework
• Leading cross-functional project teams to deliver A&P Mastery workstreams
• Partnering with Finance teams to ensure accurate A&P tracking, reporting, and forecasting

ASSUMPTION: This role requires a strong background in marketing strategy, finance, or marketing operations, with a focus on driving data-driven decisions and improving marketing performance.

📋 Key Responsibilities

✅ Develop and embed a standardized reporting and measurement framework to monitor key A&P mastery metrics

✅ Establish a structured approach and governance model for pre- and post-evaluation of marketing activities

✅ Set up and lead cross-functional project teams to deliver A&P Mastery workstreams

✅ Equip marketing and finance leaders with actionable recommendations and data-driven insights to improve budget allocation and optimize spend

✅ Act as a trusted advisor and engagement lead, ensuring alignment and collaboration across Business Units, Regions, and the Marketing Center of Excellence (MCoE)

✅ Leverage financial and marketing data to manage A&P performance dashboards and translate complex analytics into clear strategic guidance for business stakeholders

✅ Partner closely with Finance teams to ensure accurate A&P tracking, reporting, and forecasting, supporting continuous improvement in A&P data quality and transparency

ASSUMPTION: This role involves a high degree of collaboration and influencing, requiring strong stakeholder management and communication skills.

🎯 Required Qualifications

Education: University degree (Master's preferred) in Marketing, Business Administration, Finance, or related fields

Experience: Minimum of 5-7 years of relevant experience in Marketing Strategy, Finance, or Marketing Operations, ideally having led or significantly contributed to at least one A&P Effectiveness or financial performance project

Required Skills:

• Strong financial acumen with hands-on experience in financial systems and tools
• Proven experience in developing measurement frameworks and optimizing marketing spend
• Strategic and analytical thinker with excellent project management capabilities and a structured approach to problem-solving
• Strong stakeholder management and influencing skills, with a proven ability to foster and enable end-to-end relationships across complex global and regional teams
• Advanced proficiency in Microsoft Excel, with the ability to build dynamic reports, analyze large data sets, and create meaningful visualizations
• Excellent communication and presentation skills, capable of effectively engaging and influencing senior stakeholders
• Fluent in English (written and verbal)

Preferred Skills:

• Experience working in a multinational corporation or a matrix organization
• Knowledge of the healthcare industry and Philips' products and services

ASSUMPTION: Candidates with experience in the healthcare industry or relevant industry-specific knowledge may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a Senior Manager role in the Netherlands with 5-10 years of experience)

Benefits:

• Competitive benefits package, including health insurance and pension plan
• Employee stock purchase plan
• Flexible work arrangements and hybrid work model
• Learning and development opportunities
• Discounts on Philips products

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the healthcare technology industry, focusing on improving people's health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

Company Size: Philips is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong focus on innovation and sustainability.

Company Description:

• Philips is a health technology company that aims to improve people's health and well-being through meaningful innovation
• The company offers a wide range of products and services, including medical imaging, healthcare informatics, consumer health, and personal health
• Philips is committed to improving the lives of underserved communities and reducing health inequalities

Company Specialties:

• Healthcare technology
• Medical imaging
• Healthcare informatics
• Consumer health
• Personal health

Company Website: philips.com

ASSUMPTION: Philips' focus on innovation and improving people's lives makes it an attractive employer for candidates interested in making a positive impact through their work.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Global Head of Marketing Operations and has matrixed relationships with regional marketing leaders and the Marketing Center of Excellence (MCoE).

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential to take on additional responsibilities or lead larger projects as the role evolves
• Opportunities to work on cross-functional teams and gain exposure to different aspects of the business
• Access to learning and development programs to support career growth and skill development

ASSUMPTION: This role offers opportunities for career growth and development within Philips' marketing organization.

🌍 Location & Work Environment

Office Type: Philips' Amsterdam headquarters is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): Amstelplein 2, Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is the capital and largest city of the Netherlands, known for its vibrant culture, historic canals, and diverse neighborhoods
• The city is home to a thriving tech industry and offers numerous opportunities for networking and professional development
• Amsterdam is well-connected by public transportation, with easy access to international airports and high-speed train connections

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: Philips' Amsterdam headquarters offers a modern, collaborative work environment that supports productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• First-round interview with the hiring manager
• Second-round interview with the Global Head of Marketing Operations and a cross-functional team member
• Final-round interview with the Senior Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Stakeholder management and communication skills
• Cultural fit and alignment with Philips' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data-driven decision-making and marketing optimization
• Demonstrate your ability to work collaboratively and influence stakeholders in a matrix organization

ATS Keywords: Marketing Strategy, Finance, Marketing Operations, Data-Driven Decisions, Marketing Optimization, Stakeholder Management, Matrix Organization, Philips

ASSUMPTION: Philips' interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit for the organization.

🛠️ Tools & Technologies

• Microsoft Excel
• Financial systems (e.g., SAP)
• Data visualization tools (e.g., Power BI, Tableau)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: Proficiency in Microsoft Excel and relevant financial systems is essential for this role, while experience with data visualization and project management tools is beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Results-driven
• Innovation
• Integrity
• Quality
• Teamwork

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you ensure that your data-driven decisions align with Philips' customer focus and results-driven values?
• Can you provide an example of a time when you had to influence stakeholders in a matrix organization to drive a strategic initiative forward?
• How do you balance the need for innovation with the importance of delivering high-quality results?

ASSUMPTION: Philips' culture emphasizes collaboration, innovation, and a customer-focused approach, making it an attractive employer for candidates who thrive in dynamic, results-driven environments.

⚠️ Potential Challenges

• Working in a matrix organization can present challenges in terms of decision-making and stakeholder management
• The role requires a high degree of collaboration and influencing, which may be challenging for candidates who prefer more autonomous work environments
• The hybrid work arrangement may present challenges in terms of maintaining work-life balance and staying connected to the team
• The role involves working with complex data sets and financial systems, which may be challenging for candidates without relevant experience

ASSUMPTION: Candidates should carefully consider their personal work style and preferences when evaluating this role to ensure a good fit with Philips' collaborative and data-driven culture.

📈 Similar Roles Comparison

• This role is unique in its focus on driving strategic marketing decisions through a structured, data-driven approach, with a specific emphasis on Advertising & Promotion (A&P) investments
• Compared to other marketing operations roles, this position places a greater emphasis on strategic thinking, stakeholder management, and influencing skills
• Career progression in this role may involve taking on additional responsibilities or leading larger projects, rather than moving into a more senior management position

ASSUMPTION: Candidates should consider their long-term career goals and the opportunities for growth and development within Philips' marketing organization when evaluating this role.

📝 Sample Projects

• Developing a standardized reporting framework to monitor key A&P mastery metrics and support informed decision-making across regions and categories
• Establishing a structured approach and governance model for pre- and post-evaluation of marketing activities to improve planning discipline and maximize return on marketing investments
• Leading a cross-functional project team to deliver an A&P Mastery workstream, ensuring ownership, tracking, and progress reporting are embedded in ways of working

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the importance of data-driven decision-making and stakeholder management.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing organization and Philips' overall strategy?
• What are the key priorities for this role in the first 90 days?
• How does Philips support the professional development and growth of its marketing operations team members?
• What are the key challenges facing the marketing organization, and how can this role contribute to addressing them?
• How does Philips foster a culture of innovation and continuous improvement within its marketing operations function?

ASSUMPTION: These key questions will help candidates better understand the role's context, priorities, and opportunities for growth and development within Philips' marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Philips' company culture and values, as well as the specific requirements of this role
• Follow up with the hiring manager or talent acquisition team after your interviews to express your interest in the position and reiterate your qualifications
• If you are offered the position, carefully review the offer and benefits package before accepting

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.