Senior Manager - Marketing Operations

📌 Core Information

🔹 Job Title: Senior Manager - Marketing Operations

🔹 Company: Perry Homes

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing department operations and processes
• Overseeing the Workfront project management platform
• Supporting cross-functional collaboration and change management initiatives
• Leading and mentoring a team
• Ensuring operational excellence and process adherence

ASSUMPTION: This role requires a high level of organizational skills, attention to detail, and the ability to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Manage various aspects of departmental operations, including account management, campaign development, content marketing, and CRM/email marketing.

✅ Serve as the primary System Administrator for Adobe Workfront, overseeing configuration, user roles, permissions, layout templates, dashboards, training, and reporting.

✅ Monitor and reinforce adherence to project intake procedures, project timelines, task dependencies, and reporting across all teams.

✅ Assist with operational change management initiatives, including the development and documentation of standard operating procedures and training guides.

✅ Lead and mentor team to develop and implement best practices for proactive planning, collaboration, and communication.

✅ Coach and mentor team, delegate tasks and responsibilities, and maintain a positive motivated team environment.

✅ Other duties as assigned.

ASSUMPTION: This role involves a mix of strategic planning, hands-on project management, and team leadership, requiring strong multitasking and prioritization skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field preferred.

Experience: At least 5-7 years of experience in project management, operations, or traffic/resource management, preferably within a marketing or advertising agency. Minimum of 3 years’ experience leading a team.

Required Skills:

• Proficient knowledge of Adobe Workfront project management and MS Office products, including Outlook, PowerPoint, Excel, and Word.
• Experience as a Workfront System Administrator (or similar work/project management tool) is preferred.
• Current, valid Driver’s License with acceptable driving record and reliable transportation.

Preferred Skills:

• High School Diploma or equivalent required.

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and skills may be considered equivalent.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Operations Manager in Houston, the estimated salary range is $120,000 - $160,000 per year. This range takes into account the company's size, location, and the level of responsibility required for this role.

Benefits:

• Medical, Dental & Vision Coverage
• Employee Assistance Program (EAP)
• Fitness Reimbursement
• 401(k) with Company Match
• Company-Paid Life & Disability Insurance
• Supplemental Coverage Options
• PTO & Paid Holidays
• Leave of Absence Programs
• Perry Homes Family College Fund
• New Home & Employee Discounts
• Pet Perks, Travel Assistance, & More

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Perry Homes is a luxury homebuilder in the construction industry, founded in 1967 and headquartered in Houston, Texas.

Company Size: Perry Homes has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured yet collaborative work environment.

Founded: 1967

Company Description:

• A family-owned and woman-owned business, Perry Homes is one of Texas's largest and most trusted home builders.
• They have built new homes for sale across Texas, selecting homesites in premier master-planned communities with desirable locations, amenities, and schools.
• Perry Homes is known for its beautifully functional homes with a design for every lifestyle, offering a consistent 95% customer satisfaction rating.

Company Specialties:

• Construction
• Real Estate
• New Home Design
• New Home Sales

Company Website: http://www.perryhomes.com/

ASSUMPTION: As a well-established company in the construction industry, Perry Homes offers stability and growth opportunities for its employees.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic decision-making and team leadership skills.

Reporting Structure: The Senior Manager of Marketing Operations will report directly to the Vice President of Marketing and oversee a team of marketing operations specialists.

Work Arrangement: This role is on-site, with the expectation of working from the Perry Homes office in Houston, Texas. However, some flexibility may be available for remote work, depending on the candidate's qualifications and the team's needs.

Growth Opportunities:

• Advancement to a Director or Vice President role within the marketing department.
• Expansion of responsibilities to include additional marketing functions or geographic regions.
• Opportunities to work on special projects or initiatives that drive business growth and innovation.

ASSUMPTION: Given Perry Homes' size and growth trajectory, there are opportunities for career advancement and professional development within the marketing department.

🌍 Location & Work Environment

Office Type: Perry Homes' headquarters is a modern, professional office environment with collaborative workspaces and meeting rooms.

Office Location(s): 3200 Southwest Fwy, Suite 2800, Houston, Texas 77027, US

Geographic Context:

• Houston is the fourth most populous city in the United States and the largest city in Texas.
• The city offers a diverse range of cultural attractions, including museums, theaters, and professional sports teams.
• Houston has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs and deadlines.

ASSUMPTION: The work environment at Perry Homes is professional and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interview to discuss past experiences and problem-solving skills.
• Final interview with the hiring manager or a panel of stakeholders to discuss the role's specific requirements and expectations.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Problem-solving skills and ability to manage multiple projects simultaneously.
• Leadership and team management skills, including the ability to mentor and develop team members.
• Technical proficiency in Adobe Workfront and other relevant marketing tools.
• Strategic thinking and ability to contribute to the department's overall goals and objectives.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with Adobe Workfront and other marketing project management tools.
• Demonstrate your ability to manage multiple projects and teams effectively during the interview process.

ATS Keywords: Marketing Operations, Project Management, Adobe Workfront, Team Leadership, Change Management, Process Improvement, Marketing Department Operations

ASSUMPTION: The application process at Perry Homes is thorough and comprehensive, designed to identify the most qualified and culturally aligned candidates for the role.

🛠️ Tools & Technologies

• Adobe Workfront
• Microsoft Office Suite (Outlook, PowerPoint, Excel, Word)
• CRM and email marketing platforms (e.g., Salesforce, HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Perry Homes strives for excellence in all aspects of its business, from home design and construction to customer service and employee development.
• Integrity: The company values honesty, transparency, and ethical behavior in all its interactions with customers, partners, and employees.
• Innovation: Perry Homes encourages creativity and continuous improvement, seeking new and better ways to serve its customers and grow its business.

Work Style:

• Collaborative: Perry Homes values teamwork and open communication, fostering a collaborative work environment where employees can learn from one another and contribute to the company's success.
• Results-driven: The company expects its employees to take ownership of their responsibilities and deliver high-quality results that meet or exceed customer expectations.
• Adaptable: Perry Homes is a growing and evolving company, requiring employees to be flexible and adaptable to change and new challenges.

Self-Assessment Questions:

• Do you have a proven track record of managing multiple projects and teams effectively?
• Are you comfortable working in a fast-paced, dynamic environment where priorities may shift quickly?
• Do you thrive in a collaborative work environment where open communication and teamwork are valued?

ASSUMPTION: Applicants who align with Perry Homes' core values and work style are more likely to be successful in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple projects and teams simultaneously, requiring strong organizational skills and time management.
• Adapting to changes in priorities and workload, as marketing operations can be dynamic and unpredictable.
• Balancing the need for process adherence and operational excellence with the need for flexibility and innovation.
• Working in a fast-paced, high-pressure environment where deadlines and expectations may be tight.

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike related roles in marketing agencies, this role is focused on internal marketing operations and process improvement rather than client management or campaign execution.
• In the construction industry, marketing operations roles may have unique challenges and priorities related to the sales and marketing of new homes and communities.
• Career progression in this role may involve expanding responsibilities to include additional marketing functions or geographic regions, rather than moving into a client-facing or account management role.

ASSUMPTION: Applicants should consider the unique aspects of this role within the context of the construction industry and Perry Homes' business model when evaluating their fit for the position.

📝 Sample Projects

• Implementing a new project management system (e.g., Adobe Workfront) and training the marketing team on its use.
• Developing and documenting standard operating procedures for marketing department processes and workflows.
• Managing the marketing department's budget and resource allocation, ensuring that projects are delivered on time and within budget.

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Senior Manager of Marketing Operations role at Perry Homes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Perry Homes support the professional development and growth of its marketing employees?
• What are the most pressing challenges facing the marketing department, and how does this role contribute to addressing them?
• How does Perry Homes measure the success of its marketing operations, and what key performance indicators (KPIs) are used to track progress?
• What is the expected timeline for onboarding and ramping up in this role, and what resources will be available to support my success?

ASSUMPTION: These questions are designed to help applicants better understand the role's requirements, the team's dynamics, and the company's expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/j/1784859844
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your project management, team leadership, and marketing operations experience.
• Prepare for your interview by researching Perry Homes' business and the construction industry, and be ready to discuss your experience with Adobe Workfront and other relevant marketing tools.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.