📌 Core Information
🔹 Job Title: Senior Manager, Marketing Operations - International
🔹 Company: Bullhorn
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic and executional leadership of marketing operations
- Optimization of the full marketing funnel to improve performance
- Execution of high-impact programs through marketing automation systems
- Management of a small team of specialists and analysts
- Collaboration with sales and marketing functions to ensure flawless campaign execution
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and team management.
📋 Key Responsibilities
✅ Analyze and optimize the full marketing funnel to uncover gaps and improve performance
✅ Execute high-impact marketing programs through marketing automation systems
✅ Manage a team of specialists and analysts to ensure flawless campaign execution
✅ Collaborate with sales and marketing functions to develop campaigns with accurate messaging and branding
✅ Work cross-functionally with support and product teams to ensure accurate and efficient customer communications
✅ Incorporate B2B email best practices to elevate email performance, improve deliverability, and increase subscriptions
✅ Leverage CRM, BI, and attribution tools to analyze complex data and configure dashboards for internal stakeholders
✅ Analyze results to identify trends and ensure programs are designed to maximize ROI
✅ Organize and present sales and marketing performance among key segments to ensure targets are achieved
✅ Present actionable insights on marketing campaign performance to marketing leadership and key stakeholders
✅ Review the full funnel of marketing activities for inefficiencies and gaps, and propose solutions to improve performance
ASSUMPTION: This role requires a strong understanding of marketing operations, data analysis, and team management, with the ability to work collaboratively across various functions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in a relevant marketing operations environment with tangible evidence of improving the quality of marketing campaigns (5-10 years)
Required Skills:
- Significant people management experience, preferably in a marketing operations environment
- Prior experience with Salesforce CRM, including reporting and creating dashboards
- Prior experience with marketing automation software and ABM tools, such as Marketo, 6sense, and Demandbase
- Advanced Excel skills, including manipulating large data sets
- Expert at visualizing data and surfacing trends to non-technical stakeholders
- Ability to manage multiple projects and deadlines simultaneously
Preferred Skills:
- Certifications: Marketo Certified Expert
- Experience with SQL and/or BI tools (e.g., Tableau, Qlik)
- Experience with marketing attribution tools (e.g., Bizible/Marketo Measure)
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for a Senior Manager role in Marketing Operations with 5-10 years of experience in the UK)
Benefits:
- Group Critical Illness
- Group Income Protection
- Group Life Assurance
- Pension
- Vision
- EAP
- Optional from DAY ONE - Private Medical Coverage & Ride to Work Scheme
- Unlimited Vacation
- Quarterly paid volunteer days
- Lucrative Employee Referral Program (eligible prior to your first day)
- Career development opportunities up/across Bullhorn
Working Hours: Full-time (37.5 hours per week, flexible working hours)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in Marketing Operations with 5-10 years of experience in the UK. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Bullhorn is a global leader in software for the staffing industry, serving over 10,000 companies worldwide. The company focuses on creating an incredible customer experience by delivering high-quality products and services.
Company Size: Bullhorn has 1,001-5,000 employees globally, with offices in multiple countries. This size allows for a dynamic and supportive work environment with ample opportunities for career development and growth.
Founded: Bullhorn was founded in 1999 and is headquartered in Boston, MA, with additional offices in London, Rotterdam, Sydney, Clayton, and Brighton.
Company Description:
- Bullhorn's core purpose is to create an incredible customer experience, which starts with creating an incredible employee experience.
- The company values ownership, energy, speed and agility, service, and being human, which guide employees in their interactions with customers and fellow coworkers.
- Bullhorn fosters a dynamic and supportive environment where hard work and great results are rewarded and celebrated, with a strong focus on growth and continuous improvement.
Company Specialties:
- Staffing software
- Recruitment technology
- Customer relationship management (CRM)
- Marketing automation
Company Website: http://www.bullhorn.com
ASSUMPTION: Bullhorn's focus on creating an incredible customer experience, along with its strong company culture and values, makes it an attractive place to work for individuals looking to grow their careers in the staffing and recruitment industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and has management responsibilities for a small team of specialists and analysts.
Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Bullhorn's global offices.
Growth Opportunities:
- Potential career progression into a Vice President or Director role within the marketing department
- Opportunities to work on international projects and collaborate with global teams
- Access to career development opportunities up and across Bullhorn
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the marketing department or explore international projects and global team collaboration.
🌍 Location & Work Environment
Office Type: Bullhorn has multiple global offices, with this role being remote-friendly and based in the United Kingdom.
Office Location(s): Bullhorn's offices are located in Boston, MA; London, England; Rotterdam, Netherlands; Sydney, Australia; Clayton, MO; and Brighton, England.
Geographic Context:
- The United Kingdom has a thriving tech industry and is home to many global tech companies.
- Bullhorn's remote-friendly work arrangement allows for flexibility and work-life balance.
- The company's global presence offers opportunities to work with diverse teams and collaborate on international projects.
Work Schedule: Full-time (37.5 hours per week, flexible working hours)
ASSUMPTION: Bullhorn's remote-friendly work arrangement and global presence provide a flexible and diverse work environment, with opportunities to collaborate with international teams and work on global projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final interview with the Vice President of Marketing and other key stakeholders
Key Assessment Areas:
- Marketing operations expertise and strategic thinking
- Data analysis and visualization skills
- Team management and leadership abilities
- Collaboration and communication skills
- Alignment with Bullhorn's company culture and values
Application Tips:
- Highlight specific examples of improving marketing campaign quality and managing teams in your resume
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills
- Research Bullhorn's company culture and values to demonstrate your alignment with the organization
ATS Keywords: Marketing Operations, Senior Manager, Marketing Automation, CRM, Data Analysis, Team Management, Bullhorn
ASSUMPTION: Bullhorn's interview and application process is designed to assess candidates' marketing operations expertise, data analysis skills, team management abilities, and alignment with the company's culture and values.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketing automation software (e.g., Marketo, 6sense, Demandbase)
- Excel
- Data visualization tools (e.g., Tableau, Qlik)
- Marketing attribution tools (e.g., Bizible/Marketo Measure)
ASSUMPTION: This role requires proficiency in Salesforce CRM, marketing automation software, and advanced Excel skills, with the potential for experience with data visualization and marketing attribution tools.
👔 Cultural Fit Considerations
Company Values:
- Ownership: Bullhorn values employees who take ownership of their roles and responsibilities, driving results and holding themselves accountable for their actions.
- Energy: The company seeks individuals who bring enthusiasm, passion, and a positive attitude to their work, creating a dynamic and engaging work environment.
- Speed & Agility: Bullhorn values quick decision-making and adaptability, enabling the organization to respond swiftly to market changes and customer needs.
- Service: The company prioritizes exceptional customer service, ensuring that customers' needs are met and exceeded at every touchpoint.
- Being Human: Bullhorn fosters a people-first culture, valuing empathy, authenticity, and genuine connections with customers and colleagues.
Work Style:
- Collaborative: Bullhorn encourages cross-functional collaboration and teamwork to drive success.
- Dynamic: The company's fast-paced and agile work environment requires employees to be adaptable and responsive to change.
- Results-driven: Bullhorn values employees who focus on delivering tangible results and achieving their goals.
Self-Assessment Questions:
- Do you align with Bullhorn's company values, particularly in terms of ownership, energy, speed and agility, service, and being human?
- Are you comfortable working in a dynamic and collaborative work environment, with a focus on delivering results?
- Do you have experience managing teams and driving results in a marketing operations role?
ASSUMPTION: Bullhorn's company culture is shaped by its five core values, which guide employees in their interactions with customers and fellow coworkers. The company seeks individuals who align with these values and are comfortable working in a dynamic, collaborative, and results-driven environment.
⚠️ Potential Challenges
- The role may require working with large data sets and complex marketing automation systems, which can be challenging for individuals without the necessary skills or experience.
- Bullhorn's fast-paced and agile work environment may be overwhelming for individuals who prefer a more structured or predictable work environment.
- The role may require occasional travel to Bullhorn's global offices, which can be challenging for individuals who prefer to work remotely full-time.
- The United Kingdom's time zone differences with Bullhorn's global offices may impact communication and collaboration with international teams.
ASSUMPTION: While Bullhorn offers a dynamic and flexible work environment, this role may present challenges related to data analysis, work pace, travel, and time zone differences.
📈 Similar Roles Comparison
- This role differs from other marketing operations roles in its focus on international marketing and collaboration with global teams.
- Bullhorn's global presence and international customer base provide unique opportunities for candidates with experience in international marketing and cross-cultural collaboration.
- Career paths within Bullhorn may include progression into a Vice President or Director role within the marketing department or exploration of international projects and global team collaboration.
ASSUMPTION: This role offers unique opportunities for candidates with experience in international marketing and cross-cultural collaboration, with potential career paths including progression into a Vice President or Director role or exploration of international projects and global team collaboration.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to increase subscriptions and improve deliverability
- Analyzing customer data to identify trends and optimize marketing funnel performance
- Collaborating with cross-functional teams to develop and execute a global marketing campaign, ensuring accurate messaging and branding
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including data analysis, campaign development and execution, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Bullhorn support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bullhorn measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the marketing department, and how can this role contribute to addressing them?
ASSUMPTION: These key questions help candidates better understand the team structure, professional development opportunities, role priorities, performance metrics, and challenges within the marketing department, enabling them to make informed decisions about their fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role, emphasizing your marketing operations expertise, data analysis skills, team management abilities, and alignment with Bullhorn's company culture and values
- Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills, and researching Bullhorn's company culture and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
