📌 Core Information
🔹 Job Title: Senior Manager Marketing Technology (m/w/d)
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-Time/Part-Time
🔹 Category: Retail
🔹 Date Posted: 2025-07-08
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional project teams to develop and implement innovative, data-driven marketing strategies.
- Serving as a consultant for internal teams on MarTech and AdTech matters.
- Driving the transformation of marketing processes towards a data-driven approach.
- Collaborating with various stakeholders to align marketing efforts with business objectives.
ASSUMPTION: This role requires a strong background in marketing, project management, and technology, with a focus on data-driven strategies.
📋 Key Responsibilities
✅ Develop and implement innovative, data-driven marketing strategies for REWE and PENNY.
✅ Lead cross-functional project teams to deliver marketing projects on time and within budget.
✅ Serve as a consultant for internal teams on MarTech and AdTech matters, providing expert guidance and support.
✅ Collaborate with various stakeholders to align marketing efforts with business objectives and ensure they are customer-centric.
✅ Drive the transformation of marketing processes towards a data-driven approach, leveraging agile methodologies and cross-functional teams.
✅ Pilot new use cases, live the test-and-learn culture, and develop strategies for implementation.
ASSUMPTION: This role requires a strong understanding of marketing technologies, data analysis, and project management, as well as the ability to communicate complex technical requirements clearly and effectively.
🎯 Required Qualifications
Education: A successfully completed degree in business, computer science, engineering, or a related field.
Experience: At least 5 years of experience in marketing, media, or project management, with a focus on digital marketing and data-driven strategies.
Required Skills:
- Proven expertise in project management, with a focus on agile methodologies and cross-functional teams.
- Strong analytical skills and the ability to interpret and act on data-driven insights.
- Excellent communication skills, with the ability to communicate complex technical requirements clearly and effectively.
- Fluency in German and English.
- Strong stakeholder management skills and the ability to build and maintain effective relationships with various internal and external partners.
Preferred Skills:
- Experience with marketing automation tools and platforms.
- Knowledge of the retail industry and its specific marketing challenges and opportunities.
- Familiarity with the German retail market and its competitive landscape.
ASSUMPTION: This role requires a strong background in marketing, project management, and technology, with a focus on data-driven strategies. Candidates should have a degree in a relevant field and at least 5 years of experience in marketing, media, or project management.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a mid-senior level marketing role in Germany)
Benefits:
- Attractive compensation package, including vacation and Christmas bonus.
- Asset-building benefits, company pension scheme, subsidies for in-house canteen, and bicycle leasing benefits.
- Flexible working hours and remote work options.
- Structured onboarding and personal development opportunities through internal seminars and online training.
- Employee discounts, including a subsidized public transport ticket.
- Family-friendly policies, health promotion programs, and corporate networks.
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees (REWE Group is one of the leading trade and tourism groups in Germany and Europe, with over 380,000 employees in 21 European countries.)
Founded: 1927
Company Description:
- The cooperatively organized REWE Group operates various sales lines, including supermarkets, consumer stores, discounters, drugstores, DIY stores, convenience stores, e-commerce activities, and travel agencies.
- As a reliable employer, REWE Group offers a broad range of occupations, career opportunities, and attractive benefits in the areas of health, retirement, and compatibility of work and private life.
- The company seeks passionate and innovative individuals ready to make a difference in the transformation and future of trade and tourism.
Company Specialties:
- Retail
- Consumer Goods
- E-commerce
- Travel and Tourism
Company Website: karriere.rewe-group.com
ASSUMPTION: REWE Group is a large, established retail and tourism group with a strong focus on innovation and transformation. The company offers a wide range of career opportunities and benefits, making it an attractive employer for individuals seeking to grow and develop in a dynamic and challenging environment.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing Technology and collaborates with various internal teams, including marketing, IT, and data analytics.
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential career progression to a Director or Head of Marketing Technology role, depending on performance and business needs.
- Opportunities to lead larger, more complex projects and teams.
- Chances to expand expertise in marketing, technology, and data analysis, as well as develop leadership and management skills.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibility, lead larger projects, and develop expertise in marketing, technology, and data analysis.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): Cologne, Germany
Geographic Context:
- Cologne is the largest city in the German state of North Rhine-Westphalia and the fourth-most populous city in Germany.
- The city is known for its vibrant cultural scene, including numerous museums, galleries, and theaters.
- Cologne is also an important economic hub, with a strong focus on the retail, finance, and media industries.
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options.
ASSUMPTION: Cologne offers a dynamic and multicultural work environment, with a strong focus on innovation, technology, and creativity. The city's vibrant cultural scene and economic opportunities make it an attractive location for professionals seeking to grow and develop in a challenging and engaging environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the REWE Group careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
- Final decision and job offer.
Key Assessment Areas:
- Expertise in marketing, project management, and technology, with a focus on data-driven strategies.
- Strong communication and stakeholder management skills.
- Ability to work effectively in a cross-functional, collaborative environment.
- Cultural fit and alignment with REWE Group's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and qualifications for this role.
- Be prepared to discuss your experience with marketing technologies, data analysis, and project management, as well as your ability to communicate complex technical requirements clearly and effectively.
- Demonstrate your understanding of REWE Group's business and the retail industry, as well as your enthusiasm for driving innovation and transformation in a dynamic and challenging environment.
ATS Keywords: Marketing Technology, Senior Manager, Data-Driven Marketing, Project Management, Agile Methodologies, Stakeholder Management, Retail, Consumer Goods, E-commerce, Travel and Tourism
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing, project management, and technology skills, as well as cultural fit and alignment with REWE Group's values and mission.
🛠️ Tools & Technologies
- Marketing automation tools and platforms (e.g., Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Qlik)
- Project management tools (e.g., JIRA, Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics 365, SAP CRM)
ASSUMPTION: This role requires proficiency in marketing automation tools, data analysis and visualization tools, and project management tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: REWE Group prioritizes the needs and preferences of its customers, striving to provide exceptional products, services, and experiences.
- Innovation: The company fosters a culture of continuous improvement, encouraging employees to challenge the status quo and drive progress.
- Collaboration: REWE Group values teamwork, cross-functional collaboration, and open communication, with a focus on collective success.
- Integrity: The company upholds the highest ethical standards, promoting fairness, transparency, and accountability in all its operations.
- Sustainability: REWE Group is committed to sustainable business practices, with a focus on environmental, social, and economic responsibility.
Work Style:
- Agile and adaptable, with a strong focus on continuous learning and improvement.
- Data-driven and analytical, with a commitment to evidence-based decision-making and performance optimization.
- Collaborative and inclusive, with a focus on open communication, active listening, and mutual respect.
- Results-oriented, with a strong focus on delivering meaningful outcomes and driving business impact.
Self-Assessment Questions:
- Do you align with REWE Group's customer-centric approach, and how have you demonstrated this in your previous roles?
- How have you driven innovation and transformation in your previous marketing or project management roles, and what challenges have you faced and overcome?
- How do you approach collaboration and cross-functional teamwork, and what examples can you provide of successful team projects you have led or contributed to?
ASSUMPTION: REWE Group values candidates who align with its customer-centric, innovative, collaborative, and results-driven culture, with a strong focus on continuous learning, improvement, and performance optimization.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders and competing priorities.
- Managing cross-functional project teams with diverse backgrounds, skills, and perspectives.
- Keeping up with the latest marketing technologies, trends, and best practices in a rapidly evolving industry.
- Balancing short-term project demands with long-term strategic goals and objectives.
- Navigating a complex, dynamic work environment with frequent changes and priorities.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, with a strong focus on driving innovation, transformation, and results in a dynamic and complex work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Project Manager position, with a focus on marketing technology, data-driven strategies, and cross-functional team leadership.
- However, this role is unique in its focus on the retail industry and the specific marketing challenges and opportunities presented by the sector.
- Candidates with experience in the retail industry or a related field may have a competitive advantage in this role.
ASSUMPTION: This role offers a unique opportunity to leverage marketing, project management, and technology skills in the retail industry, with a strong focus on driving innovation, transformation, and results in a dynamic and complex work environment.
📝 Sample Projects
- Developing and implementing a customer data platform to centralize customer data and enable personalized, targeted marketing campaigns.
- Leading a cross-functional team to migrate marketing systems to a cloud-based, data-driven architecture, improving scalability, flexibility, and performance.
- Conducting a comprehensive marketing technology audit to identify gaps, optimize processes, and drive cost savings.
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Manager Marketing Technology might lead or contribute to at REWE Group, with a focus on driving innovation, transformation, and results in a dynamic and complex work environment.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and technology strategy for REWE Group, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing technology team, and how can this role help address them?
- How does REWE Group support the professional development and growth of its employees, and what opportunities exist for this role to grow and evolve over time?
- What is the company's approach to data privacy and security, and how does this role contribute to maintaining and enhancing these critical aspects of the business?
- How does REWE Group foster a culture of innovation and continuous improvement, and what initiatives is the company currently undertaking to drive progress and growth?
ASSUMPTION: These key questions help candidates assess the fit of the role, the company's priorities and challenges, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience, skills, and qualifications for this role.
- Prepare for your interview by researching REWE Group's business, industry trends, and the specific challenges and opportunities presented by this role.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications and fit.
- If selected for the role, be prepared to discuss your salary expectations and negotiate a competitive compensation package.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
