π Core Information
πΉ Job Title: Senior Manager of Growth Marketing
πΉ Company: Ottimate
πΉ Location: United States (Remote)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 10, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote (Solely)
π Job Overview
Key aspects of this role include:
- Driving pipeline and revenue growth for Ottimate's retail vertical through strategic marketing campaigns.
- Collaborating with cross-functional teams to ensure campaign alignment and maximize ROI.
- Leveraging data-driven insights to optimize campaign performance and test new growth channels.
- Managing and optimizing the use of Ottimate's martech stack to scale and automate programs.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.
π Key Responsibilities
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Lead Ottimateβs marketing efforts for the retail vertical, owning strategy and execution to drive pipeline and revenue across a variety of channels.
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Plan and launch integrated campaigns across paid media, content syndication, email, webinars, ABM, direct mail, and digital/physical events.
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Partner closely with the Sales and SDR teams to ensure alignment on campaign strategy, lead follow-up, and pipeline progression.
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Execute pre-event promotion and post-event follow-up to maximize conversion and ROI from field, sponsored, and virtual events.
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Partner with content, creative, and product marketing teams to develop persona-driven assets tailored to the retail buyer journey.
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Track and optimize campaign performance through MQLs, pipeline, MRR, velocity, and channel-specific KPIs.
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Own and optimize the use of our martech stack (Marketo, Salesforce, Drift, 6Sense, etc.) to scale and automate programs.
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Continuously test new growth channels and tactics to increase reach and improve performance.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple campaigns and initiatives.
π― Required Qualifications
Education: Bachelorβs degree in marketing, business, or a related field.
Experience: Minimum 4 years of experience in demand generation, growth marketing, or performance marketing, preferably in B2B SaaS.
Required Skills:
- Proven success building and executing full-funnel campaigns that generate pipeline and revenue.
- Strong analytics skills with the ability to derive insights from complex data sets and drive data-driven decision-making.
- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and content syndication platforms.
- Familiarity with tools like Salesforce, Marketo, Drift, and 6Sense
- Excellent project management, organizational, and communication skills.
Preferred Skills:
- Experience marketing into the retail vertical.
ASSUMPTION: While experience in the retail vertical is a plus, a strong background in B2B SaaS growth marketing is more critical for success in this role.
π° Compensation & Benefits
Salary Range: $100,000 - $110,000 per year
Benefits:
- Competitive compensation, including base salary and performance incentives.
- Collaborative, remote-first culture with a focus on innovation and impact.
- Comprehensive benefits package, including healthcare, 401(k), and flexible PTO.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Manager of Growth Marketing role in a mid-sized B2B SaaS company with a remote-friendly culture.
π Applicant Insights
π Company Context
Industry: Software Development, specifically focused on Automated Accounts Payable (AP) solutions.
Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.
Founded: 2014. Ottimate (formerly Plate IQ) has been providing AP automation solutions for over a decade, with a strong focus on continuous improvement and innovation.
Company Description:
- Ottimate is the leading AP automation AI, providing a smarter way for AP managers, approvers, controllers, and CFOs to work through the entire invoice lifecycle.
- Their mature deep learning capabilities support a custom approval and payment workflow, eliminating over 90% of the manual accounting process.
- Ottimate offers insights into invoices and spend, helping finance professionals uncover opportunities for growth and make more strategic business decisions.
Company Specialties:
- Automated Accounts Payable
- Line-Item Invoice Digitization
- Bill Pay
- SaaS
- Restaurants, Food & Beverage, Hotels, and Retailers
- Payments and Virtual Cards
- Digital Storage and Accounting Software Integration
Company Website: ottimate.com
ASSUMPTION: Ottimate's focus on AI-driven AP automation and continuous innovation makes it an attractive choice for growth-minded marketing professionals.
π Role Analysis
Career Level: Senior Manager. This role involves leading marketing efforts for a specific vertical and collaborating with cross-functional teams to drive growth.
Reporting Structure: This role reports directly to the Director of Growth.
Work Arrangement: Remote (Solely). Ottimate operates a remote-first culture, allowing for flexibility and work-life balance.
Growth Opportunities:
- As Ottimate continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
- With a strong performance, there could be opportunities for career progression within the marketing organization or other departments.
ASSUMPTION: Given Ottimate's focus on growth and innovation, there are likely to be ample opportunities for professional development and career advancement.
π Location & Work Environment
Office Type: Remote-First. Ottimate's team works remotely, with no physical office requirement.
Office Location(s): N/A (Remote)
Geographic Context:
- The United States offers a large talent pool and diverse market for Ottimate's AP automation solutions.
- Working remotely allows for a more flexible work-life balance and the ability to live in various locations within the US.
- The remote work arrangement may require occasional overlap with the Pacific Time Zone for team meetings and collaboration.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement may require occasional overlap with the Pacific Time Zone for team meetings and collaboration.
πΌ Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the hiring manager or a member of the HR team.
- In-depth interview with the Director of Growth and other team members to assess cultural fit and skills.
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking.
- Final interview with key stakeholders to discuss the role and make a hiring decision.
Key Assessment Areas:
- Strategic thinking and campaign planning skills.
- Data-driven decision-making and analytics capabilities.
- Cross-functional collaboration and communication skills.
- Cultural fit and alignment with Ottimate's values.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B SaaS growth marketing and demand generation.
- Be prepared to discuss your experience with marketing automation tools and platforms.
- Demonstrate your understanding of the retail vertical and how you've approached marketing to this segment in the past.
- Showcase your ability to work independently and manage multiple campaigns simultaneously.
ATS Keywords: Growth Marketing, Demand Generation, B2B SaaS, Retail Marketing, Campaign Strategy, Data-Driven Decision Making, Marketing Automation, Martech
ASSUMPTION: Ottimate's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking and data-driven decision-making.
π οΈ Tools & Technologies
- Marketo
- Salesforce
- Drift
- 6Sense
- Google Ads
- LinkedIn Ads
- Meta Ads
- Content syndication platforms
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in using them.
π Cultural Fit Considerations
Company Values:
- Growth
- Customer Focus
- Innovation
- Accountability
- Communication
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and adaptable
- Remote-friendly and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can drive growth and innovation?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a proven track record of success in B2B SaaS growth marketing and demand generation?
ASSUMPTION: Ottimate's culture values collaboration, innovation, and a data-driven approach to decision-making, making it an attractive choice for growth-minded marketing professionals.
β οΈ Potential Challenges
- The retail vertical may have unique marketing challenges and require tailored strategies.
- Managing multiple campaigns and stakeholders may require strong project management and communication skills.
- Working remotely may require additional self-motivation and time management skills.
- Occasional overlap with the Pacific Time Zone may be required for team meetings and collaboration.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to Ottimate's values and culture.
π Similar Roles Comparison
- Unlike other growth marketing roles, this position focuses specifically on the retail vertical, requiring tailored strategies and a deep understanding of the market.
- Ottimate's focus on AI-driven AP automation sets it apart from other B2B SaaS companies, offering unique opportunities for growth and innovation.
- This role offers the opportunity to shape technical solutions and drive growth in a fast-growing SaaS company, with potential for career progression and professional development.
ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and the opportunity to make a significant impact on Ottimate's growth and success.
π Sample Projects
- Developing and executing a multi-channel campaign to drive pipeline and revenue growth for Ottimate's retail vertical.
- Optimizing the use of Ottimate's martech stack to scale and automate marketing programs, improving efficiency and ROI.
- Partnering with cross-functional teams to create persona-driven assets tailored to the retail buyer journey, driving engagement and conversion.
ASSUMPTION: These projects are designed to showcase the candidate's ability to drive growth, optimize campaigns, and collaborate effectively with other teams.
β Key Questions to Ask During Interview
- How does Ottimate differentiate itself from other AP automation solutions in the market?
- What are the key challenges facing the retail vertical, and how has Ottimate approached marketing to this segment in the past?
- How does Ottimate support the growth and development of its employees, and what opportunities are there for career progression within the marketing organization?
- What is the expected timeline for ramping up in this role, and what key priorities should I focus on initially?
- How does Ottimate foster a remote-friendly work environment, and what resources are available to support remote employees?
ASSUMPTION: These questions are designed to assess Ottimate's unique value proposition, the challenges and opportunities of the role, and the company's commitment to employee growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your experience in B2B SaaS growth marketing and demand generation.
- Prepare for your interview by researching Ottimate's unique value proposition and developing thoughtful questions about the role and company.
- If selected for a final interview, be prepared to present a case study or project that demonstrates your problem-solving skills and strategic thinking.
- Follow up with the hiring manager or HR team within 24 hours after your interview to express your appreciation and reiterate your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.