Ottimate logo

Senior Manager of Growth Marketing

Ottimate
Full-time
Remote
Worldwide
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager of Growth Marketing

πŸ”Ή Company: Ottimate

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (Solely)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving pipeline and revenue growth for Ottimate's retail vertical through strategic marketing campaigns.
  • Collaborating with cross-functional teams to ensure campaign alignment and maximize ROI.
  • Leveraging data-driven insights to optimize campaign performance and test new growth channels.
  • Managing and optimizing the use of Ottimate's martech stack to scale and automate programs.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.

πŸ“‹ Key Responsibilities

βœ… Lead Ottimate’s marketing efforts for the retail vertical, owning strategy and execution to drive pipeline and revenue across a variety of channels.

βœ… Plan and launch integrated campaigns across paid media, content syndication, email, webinars, ABM, direct mail, and digital/physical events.

βœ… Partner closely with the Sales and SDR teams to ensure alignment on campaign strategy, lead follow-up, and pipeline progression.

βœ… Execute pre-event promotion and post-event follow-up to maximize conversion and ROI from field, sponsored, and virtual events.

βœ… Partner with content, creative, and product marketing teams to develop persona-driven assets tailored to the retail buyer journey.

βœ… Track and optimize campaign performance through MQLs, pipeline, MRR, velocity, and channel-specific KPIs.

βœ… Own and optimize the use of our martech stack (Marketo, Salesforce, Drift, 6Sense, etc.) to scale and automate programs.

βœ… Continuously test new growth channels and tactics to increase reach and improve performance.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple campaigns and initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field.

Experience: Minimum 4 years of experience in demand generation, growth marketing, or performance marketing, preferably in B2B SaaS.

Required Skills:

  • Proven success building and executing full-funnel campaigns that generate pipeline and revenue.
  • Strong analytics skills with the ability to derive insights from complex data sets and drive data-driven decision-making.
  • Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and content syndication platforms.
  • Familiarity with tools like Salesforce, Marketo, Drift, and 6Sense
  • Excellent project management, organizational, and communication skills.

Preferred Skills:

  • Experience marketing into the retail vertical.

ASSUMPTION: While experience in the retail vertical is a plus, a strong background in B2B SaaS growth marketing is more critical for success in this role.

πŸ’° Compensation & Benefits

Salary Range: $100,000 - $110,000 per year

Benefits:

  • Competitive compensation, including base salary and performance incentives.
  • Collaborative, remote-first culture with a focus on innovation and impact.
  • Comprehensive benefits package, including healthcare, 401(k), and flexible PTO.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Manager of Growth Marketing role in a mid-sized B2B SaaS company with a remote-friendly culture.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on Automated Accounts Payable (AP) solutions.

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.

Founded: 2014. Ottimate (formerly Plate IQ) has been providing AP automation solutions for over a decade, with a strong focus on continuous improvement and innovation.

Company Description:

  • Ottimate is the leading AP automation AI, providing a smarter way for AP managers, approvers, controllers, and CFOs to work through the entire invoice lifecycle.
  • Their mature deep learning capabilities support a custom approval and payment workflow, eliminating over 90% of the manual accounting process.
  • Ottimate offers insights into invoices and spend, helping finance professionals uncover opportunities for growth and make more strategic business decisions.

Company Specialties:

  • Automated Accounts Payable
  • Line-Item Invoice Digitization
  • Bill Pay
  • SaaS
  • Restaurants, Food & Beverage, Hotels, and Retailers
  • Payments and Virtual Cards
  • Digital Storage and Accounting Software Integration

Company Website: ottimate.com

ASSUMPTION: Ottimate's focus on AI-driven AP automation and continuous innovation makes it an attractive choice for growth-minded marketing professionals.

πŸ“Š Role Analysis

Career Level: Senior Manager. This role involves leading marketing efforts for a specific vertical and collaborating with cross-functional teams to drive growth.

Reporting Structure: This role reports directly to the Director of Growth.

Work Arrangement: Remote (Solely). Ottimate operates a remote-first culture, allowing for flexibility and work-life balance.

Growth Opportunities:

  • As Ottimate continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
  • With a strong performance, there could be opportunities for career progression within the marketing organization or other departments.

ASSUMPTION: Given Ottimate's focus on growth and innovation, there are likely to be ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote-First. Ottimate's team works remotely, with no physical office requirement.

Office Location(s): N/A (Remote)

Geographic Context:

  • The United States offers a large talent pool and diverse market for Ottimate's AP automation solutions.
  • Working remotely allows for a more flexible work-life balance and the ability to live in various locations within the US.
  • The remote work arrangement may require occasional overlap with the Pacific Time Zone for team meetings and collaboration.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement may require occasional overlap with the Pacific Time Zone for team meetings and collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission and resume review.
  • Phone or video screen with the hiring manager or a member of the HR team.
  • In-depth interview with the Director of Growth and other team members to assess cultural fit and skills.
  • Case study or project presentation to demonstrate problem-solving skills and strategic thinking.
  • Final interview with key stakeholders to discuss the role and make a hiring decision.

Key Assessment Areas:

  • Strategic thinking and campaign planning skills.
  • Data-driven decision-making and analytics capabilities.
  • Cross-functional collaboration and communication skills.
  • Cultural fit and alignment with Ottimate's values.

Application Tips:

  • Tailor your resume and cover letter to highlight your experience in B2B SaaS growth marketing and demand generation.
  • Be prepared to discuss your experience with marketing automation tools and platforms.
  • Demonstrate your understanding of the retail vertical and how you've approached marketing to this segment in the past.
  • Showcase your ability to work independently and manage multiple campaigns simultaneously.

ATS Keywords: Growth Marketing, Demand Generation, B2B SaaS, Retail Marketing, Campaign Strategy, Data-Driven Decision Making, Marketing Automation, Martech

ASSUMPTION: Ottimate's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking and data-driven decision-making.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • Drift
  • 6Sense
  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • Content syndication platforms

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in using them.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Growth
  • Customer Focus
  • Innovation
  • Accountability
  • Communication

Work Style:

  • Collaborative and cross-functional
  • Data-driven and results-oriented
  • Innovative and adaptable
  • Remote-friendly and flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment where you can drive growth and innovation?
  • Are you comfortable working remotely and managing your time effectively?
  • Do you have a proven track record of success in B2B SaaS growth marketing and demand generation?

ASSUMPTION: Ottimate's culture values collaboration, innovation, and a data-driven approach to decision-making, making it an attractive choice for growth-minded marketing professionals.

⚠️ Potential Challenges

  • The retail vertical may have unique marketing challenges and require tailored strategies.
  • Managing multiple campaigns and stakeholders may require strong project management and communication skills.
  • Working remotely may require additional self-motivation and time management skills.
  • Occasional overlap with the Pacific Time Zone may be required for team meetings and collaboration.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to Ottimate's values and culture.

πŸ“ˆ Similar Roles Comparison

  • Unlike other growth marketing roles, this position focuses specifically on the retail vertical, requiring tailored strategies and a deep understanding of the market.
  • Ottimate's focus on AI-driven AP automation sets it apart from other B2B SaaS companies, offering unique opportunities for growth and innovation.
  • This role offers the opportunity to shape technical solutions and drive growth in a fast-growing SaaS company, with potential for career progression and professional development.

ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and the opportunity to make a significant impact on Ottimate's growth and success.

πŸ“ Sample Projects

  • Developing and executing a multi-channel campaign to drive pipeline and revenue growth for Ottimate's retail vertical.
  • Optimizing the use of Ottimate's martech stack to scale and automate marketing programs, improving efficiency and ROI.
  • Partnering with cross-functional teams to create persona-driven assets tailored to the retail buyer journey, driving engagement and conversion.

ASSUMPTION: These projects are designed to showcase the candidate's ability to drive growth, optimize campaigns, and collaborate effectively with other teams.

❓ Key Questions to Ask During Interview

  • How does Ottimate differentiate itself from other AP automation solutions in the market?
  • What are the key challenges facing the retail vertical, and how has Ottimate approached marketing to this segment in the past?
  • How does Ottimate support the growth and development of its employees, and what opportunities are there for career progression within the marketing organization?
  • What is the expected timeline for ramping up in this role, and what key priorities should I focus on initially?
  • How does Ottimate foster a remote-friendly work environment, and what resources are available to support remote employees?

ASSUMPTION: These questions are designed to assess Ottimate's unique value proposition, the challenges and opportunities of the role, and the company's commitment to employee growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your experience in B2B SaaS growth marketing and demand generation.
  • Prepare for your interview by researching Ottimate's unique value proposition and developing thoughtful questions about the role and company.
  • If selected for a final interview, be prepared to present a case study or project that demonstrates your problem-solving skills and strategic thinking.
  • Follow up with the hiring manager or HR team within 24 hours after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.