Senior Manager of Growth Marketing

📌 Core Information

🔹 Job Title: Senior Manager of Growth Marketing

🔹 Company: Ottimate

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline and revenue growth for Ottimate's retail vertical through strategic marketing campaigns.
• Collaborating with cross-functional teams to ensure campaign alignment and maximize ROI.
• Leveraging data-driven insights to optimize campaign performance and test new growth channels.
• Managing and optimizing the use of Ottimate's martech stack to scale and automate programs.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Lead Ottimate’s marketing efforts for the retail vertical, owning strategy and execution to drive pipeline and revenue across a variety of channels.

✅ Plan and launch integrated campaigns across paid media, content syndication, email, webinars, ABM, direct mail, and digital/physical events.

✅ Partner closely with the Sales and SDR teams to ensure alignment on campaign strategy, lead follow-up, and pipeline progression.

✅ Execute pre-event promotion and post-event follow-up to maximize conversion and ROI from field, sponsored, and virtual events.

✅ Partner with content, creative, and product marketing teams to develop persona-driven assets tailored to the retail buyer journey.

✅ Track and optimize campaign performance through MQLs, pipeline, MRR, velocity, and channel-specific KPIs.

✅ Own and optimize the use of our martech stack (Marketo, Salesforce, Drift, 6Sense, etc.) to scale and automate programs.

✅ Continuously test new growth channels and tactics to increase reach and improve performance.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple campaigns and initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field.

Experience: Minimum 4 years of experience in demand generation, growth marketing, or performance marketing, preferably in B2B SaaS.

Required Skills:

• Proven success building and executing full-funnel campaigns that generate pipeline and revenue.
• Strong analytics skills with the ability to derive insights from complex data sets and drive data-driven decision-making.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and content syndication platforms.
• Familiarity with tools like Salesforce, Marketo, Drift, and 6Sense
• Excellent project management, organizational, and communication skills.

Preferred Skills:

• Experience marketing into the retail vertical.

ASSUMPTION: While experience in the retail vertical is a plus, a strong background in B2B SaaS growth marketing is more critical for success in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $110,000 per year

Benefits:

• Competitive compensation, including base salary and performance incentives.
• Collaborative, remote-first culture with a focus on innovation and impact.
• Comprehensive benefits package, including healthcare, 401(k), and flexible PTO.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Manager of Growth Marketing role in a mid-sized B2B SaaS company with a remote-friendly culture.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Automated Accounts Payable (AP) solutions.

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.

Founded: 2014. Ottimate (formerly Plate IQ) has been providing AP automation solutions for over a decade, with a strong focus on continuous improvement and innovation.

Company Description:

• Ottimate is the leading AP automation AI, providing a smarter way for AP managers, approvers, controllers, and CFOs to work through the entire invoice lifecycle.
• Their mature deep learning capabilities support a custom approval and payment workflow, eliminating over 90% of the manual accounting process.
• Ottimate offers insights into invoices and spend, helping finance professionals uncover opportunities for growth and make more strategic business decisions.

Company Specialties:

• Automated Accounts Payable
• Line-Item Invoice Digitization
• Bill Pay
• SaaS
• Restaurants, Food & Beverage, Hotels, and Retailers
• Payments and Virtual Cards
• Digital Storage and Accounting Software Integration

Company Website: ottimate.com

ASSUMPTION: Ottimate's focus on AI-driven AP automation and continuous innovation makes it an attractive choice for growth-minded marketing professionals.

📊 Role Analysis

Career Level: Senior Manager. This role involves leading marketing efforts for a specific vertical and collaborating with cross-functional teams to drive growth.

Reporting Structure: This role reports directly to the Director of Growth.

Work Arrangement: Remote (Solely). Ottimate operates a remote-first culture, allowing for flexibility and work-life balance.

Growth Opportunities:

• As Ottimate continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
• With a strong performance, there could be opportunities for career progression within the marketing organization or other departments.

ASSUMPTION: Given Ottimate's focus on growth and innovation, there are likely to be ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote-First. Ottimate's team works remotely, with no physical office requirement.

Office Location(s): N/A (Remote)

Geographic Context:

• The United States offers a large talent pool and diverse market for Ottimate's AP automation solutions.
• Working remotely allows for a more flexible work-life balance and the ability to live in various locations within the US.
• The remote work arrangement may require occasional overlap with the Pacific Time Zone for team meetings and collaboration.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement may require occasional overlap with the Pacific Time Zone for team meetings and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screen with the hiring manager or a member of the HR team.
• In-depth interview with the Director of Growth and other team members to assess cultural fit and skills.
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking.
• Final interview with key stakeholders to discuss the role and make a hiring decision.

Key Assessment Areas:

• Strategic thinking and campaign planning skills.
• Data-driven decision-making and analytics capabilities.
• Cross-functional collaboration and communication skills.
• Cultural fit and alignment with Ottimate's values.

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B SaaS growth marketing and demand generation.
• Be prepared to discuss your experience with marketing automation tools and platforms.
• Demonstrate your understanding of the retail vertical and how you've approached marketing to this segment in the past.
• Showcase your ability to work independently and manage multiple campaigns simultaneously.

ATS Keywords: Growth Marketing, Demand Generation, B2B SaaS, Retail Marketing, Campaign Strategy, Data-Driven Decision Making, Marketing Automation, Martech

ASSUMPTION: Ottimate's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking and data-driven decision-making.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Drift
• 6Sense
• Google Ads
• LinkedIn Ads
• Meta Ads
• Content syndication platforms

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in using them.

👔 Cultural Fit Considerations

Company Values:

• Growth
• Customer Focus
• Innovation
• Accountability
• Communication

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Innovative and adaptable
• Remote-friendly and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can drive growth and innovation?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proven track record of success in B2B SaaS growth marketing and demand generation?

ASSUMPTION: Ottimate's culture values collaboration, innovation, and a data-driven approach to decision-making, making it an attractive choice for growth-minded marketing professionals.

⚠️ Potential Challenges

• The retail vertical may have unique marketing challenges and require tailored strategies.
• Managing multiple campaigns and stakeholders may require strong project management and communication skills.
• Working remotely may require additional self-motivation and time management skills.
• Occasional overlap with the Pacific Time Zone may be required for team meetings and collaboration.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to Ottimate's values and culture.

📈 Similar Roles Comparison

• Unlike other growth marketing roles, this position focuses specifically on the retail vertical, requiring tailored strategies and a deep understanding of the market.
• Ottimate's focus on AI-driven AP automation sets it apart from other B2B SaaS companies, offering unique opportunities for growth and innovation.
• This role offers the opportunity to shape technical solutions and drive growth in a fast-growing SaaS company, with potential for career progression and professional development.

ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and the opportunity to make a significant impact on Ottimate's growth and success.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive pipeline and revenue growth for Ottimate's retail vertical.
• Optimizing the use of Ottimate's martech stack to scale and automate marketing programs, improving efficiency and ROI.
• Partnering with cross-functional teams to create persona-driven assets tailored to the retail buyer journey, driving engagement and conversion.

ASSUMPTION: These projects are designed to showcase the candidate's ability to drive growth, optimize campaigns, and collaborate effectively with other teams.

❓ Key Questions to Ask During Interview

• How does Ottimate differentiate itself from other AP automation solutions in the market?
• What are the key challenges facing the retail vertical, and how has Ottimate approached marketing to this segment in the past?
• How does Ottimate support the growth and development of its employees, and what opportunities are there for career progression within the marketing organization?
• What is the expected timeline for ramping up in this role, and what key priorities should I focus on initially?
• How does Ottimate foster a remote-friendly work environment, and what resources are available to support remote employees?

ASSUMPTION: These questions are designed to assess Ottimate's unique value proposition, the challenges and opportunities of the role, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your experience in B2B SaaS growth marketing and demand generation.
• Prepare for your interview by researching Ottimate's unique value proposition and developing thoughtful questions about the role and company.
• If selected for a final interview, be prepared to present a case study or project that demonstrates your problem-solving skills and strategic thinking.
• Follow up with the hiring manager or HR team within 24 hours after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.