Senior Manager of Marketing
IDEC Corporation
Full-time
On-site
Chula Vista, California, United States
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Senior Manager of Marketing
🔹 Company: IDEC Corporation
🔹 Location: Chula Vista, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
The Senior Manager of Marketing will lead the Product Marketing and Marketing Communications teams, driving the development and execution of comprehensive strategies that align with business objectives and enhance brand visibility. This role focuses on positioning products in the market, generating leads, and ensuring consistent, impactful communication across all marketing channels.
ASSUMPTION: Based on the job description, this is a senior-level marketing leadership role responsible for overseeing multiple marketing functions within the organization.
---
📋 Key Responsibilities
✅ Lead the product marketing team in developing and executing go-to-market strategies for new product launches
✅ Lead the product marketing team in maintaining product life cycle
✅ Conduct market research and competitive analysis to identify trends, market needs, and growth opportunities
✅ Oversee U.S.-specific product requirements
✅ Develop and manage product launch plans, including timelines, materials, and post-launch analysis
✅ Drive product awareness, adoption, and demand generation through integrated marketing campaigns
✅ Oversee the development and implementation of cohesive marketing communications strategies
✅ Manage internal and external communications, including PR, media relations, content creation, social media, and corporate communications
✅ Ensure consistent brand messaging and tone across all marketing channels
✅ Lead content strategy and development for effective communication of key messages
✅ Plan, implement, and optimize digital and offline marketing campaigns
✅ Monitor and analyze the effectiveness of communication efforts, making data-driven adjustments
✅ Manage, mentor, and develop a team of product marketers and marketing communications professionals
✅ Align marketing strategies with business objectives and collaborate with senior leadership
ASSUMPTION: The job description covers a broad range of marketing responsibilities, including both product marketing and marketing communications leadership.
---
🎯 Required Qualifications
Education: Bachelor's Degree in Communications, Marketing, Engineering or a related business field
Experience: At least 10 years of marketing or marketing communications experience
Skills:
- Strong organizational and time management skills
- Proven experience in digital, social media, and event marketing
- Familiarity with traditional media marketing
- Proven track record of managing agencies and integrated marketing campaigns
- Strong attention to detail and ability to work independently and within a team
- Solid understanding of sales and business processes
- Familiarity with Salesforce.com and SAP Hybris (preferred)
ASSUMPTION: The role requires a seasoned marketing professional with significant leadership experience in both product marketing and marketing communications.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on industry data, the salary range for a Senior Manager of Marketing in Chula Vista, California is typically $100,000 - $150,000 per year, depending on experience and company size.
ASSUMPTION: The salary range is estimated based on typical compensation for similar senior-level marketing roles in the Chula Vista, California area.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: IDEC Corporation is a publicly-traded company founded in Japan in 1945, specializing in industrial automation and control products. The company has a global presence and is expanding into new business areas like renewable energy and agriculture.
Company Size: IDEC Corporation is a mid-sized to large enterprise with a global footprint.
Company Stage: IDEC Corporation is an established, publicly-traded company.
ASSUMPTION: The company is a well-established industrial automation and control manufacturer with an international presence and diversifying into new markets.
---
📊 Role Analysis
Career Level: Senior-level marketing management role
Reporting Structure: The Senior Manager of Marketing will likely report to the President or another member of the executive leadership team.
Team Size/Composition: The role oversees two key marketing teams - Product Marketing and Marketing Communications, suggesting a sizable team under the Senior Manager's leadership.
Growth Opportunities: This senior-level position offers opportunities for further career advancement within the marketing function or potentially into general management roles.
ASSUMPTION: This is a strategic, senior-level marketing leadership role with significant team management responsibilities.
---
🌍 Location & Work Environment
Office Type: Based on the location in Chula Vista, California, this role is likely office-based with potential for some remote work.
Geographic Context: Chula Vista is a suburban city in the San Diego metropolitan area, known for its technology and manufacturing industries.
Work Schedule: The role may require some flexibility in working hours to accommodate global operations and time zones.
Regional Considerations: The location in California provides access to a diverse talent pool and a hub for technology and innovation.
ASSUMPTION: This role is primarily office-based in Chula Vista, California, with some flexibility in work arrangements.
---
💼 Interview & Application Insights
Typical Process: The interview process for this senior-level marketing role is likely to include a phone/video screen, in-person interviews with the hiring manager and cross-functional stakeholders, and potentially a case study or presentation exercise.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, leadership abilities, problem-solving skills, and cultural fit.
Application Tips: Applicants should highlight their proven track record in product marketing, marketing communications, and team management. Emphasize data-driven decision-making, strong communication skills, and the ability to align marketing efforts with business objectives.
ATS Keywords: Some key terms to include in the application: "product marketing," "marketing communications," "brand management," "demand generation," "content strategy," "marketing campaign management," "team leadership," "strategic thinking," and "data analysis."
ASSUMPTION: The interview process and application tips are based on standard practices for senior-level marketing roles in the industry.
---
🛠️ Tools & Technologies
- Salesforce CRM
- SAP Hybris (preferred)
- Marketing automation platforms (e.g., HubSpot)
- Social media management tools
- Content creation and design tools
- Data analytics and reporting software
ASSUMPTION: These tools and technologies are commonly used in senior-level marketing roles to support various responsibilities, such as lead generation, content management, and campaign performance tracking.
---
👔 Cultural Fit Considerations
Company Values: IDEC Corporation values safety, productivity, and environmental improvements in its product development and business operations.
Work Style: The role requires a strategic, collaborative, and data-driven approach to marketing, with the ability to work both independently and as part of a team.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, global environment, enjoy leading and developing marketing teams, and can effectively align marketing strategies with broader business objectives.
ASSUMPTION: The company culture emphasizes innovation, sustainability, and a collaborative, data-driven approach to marketing.
---
⚠️ Potential Challenges
The broad scope of responsibilities, managing multiple marketing teams, and the need to align strategies with global business objectives may present challenges for the Senior Manager of Marketing. Effectively balancing priorities, leading a sizable team, and driving measurable marketing performance will be critical to success in this role.
ASSUMPTION: The role's extensive responsibilities and the need to coordinate across multiple teams and stakeholders may pose potential challenges for the Senior Manager of Marketing.
---
📈 Similar Roles Comparison
This Senior Manager of Marketing role is similar to other senior-level marketing leadership positions, such as Head of Marketing, Vice President of Marketing, or Chief Marketing Officer. These roles typically oversee the strategic direction and execution of an organization's marketing efforts, with a focus on driving business growth and brand visibility. The key difference is the scope of responsibility, with the Senior Manager role likely having a narrower focus on product marketing and marketing communications compared to a more comprehensive, organization-wide perspective of a CMO.
ASSUMPTION: The Senior Manager of Marketing role is comparable to other senior-level marketing leadership positions, with a specific focus on product marketing and marketing communications.
---
📝 Sample Projects
- Developing and launching a go-to-market strategy for a new product line, including market research, positioning, and integrated marketing campaigns
- Overhauling the company's content marketing strategy to improve lead generation and brand awareness
- Implementing a marketing automation platform to streamline lead nurturing and customer engagement
- Spearheading a rebranding initiative to refresh the company's visual identity and messaging
- Designing and executing a thought leadership program to position the company as an industry expert
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to be illustrative examples of the type of work the Senior Manager of Marketing would be expected to undertake.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of the product marketing and marketing communications teams, including their strengths, areas for improvement, and key priorities?
2. How does the marketing function collaborate with other departments, such as sales and product management, to ensure alignment and drive business results?
3. What are the primary marketing KPIs and objectives that this role is expected to influence, and how will success be measured?
4. Can you share examples of recent marketing campaigns or initiatives that have been particularly successful, and what were the key factors that contributed to their success?
5. How does the company foster a culture of innovation and continuous improvement within the marketing organization?
6. What opportunities are there for professional development and advancement within the marketing function at IDEC Corporation?
ASSUMPTION: These questions are designed to help the candidate better understand the specific responsibilities, team dynamics, and growth opportunities associated with the Senior Manager of Marketing role.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Senior Manager of Marketing opportunity, applicants should:
- Carefully review the job description and requirements to ensure a strong fit
- Tailor their resume and cover letter to highlight relevant marketing leadership experience, strategic thinking, and data-driven decision-making
- Research IDEC Corporation and the Chula Vista, California market to understand the company's position and growth potential
- Prepare thoughtful questions to ask during the interview that demonstrate their interest and fit for the role
- Be prepared to discuss specific marketing campaigns, strategies, and metrics that showcase their expertise
- Follow up promptly after each interview stage to maintain engagement and reiterate their interest
By taking these steps, applicants can position themselves as strong candidates for this senior-level marketing leadership role at IDEC Corporation.
🔹 Job Title: Senior Manager of Marketing
🔹 Company: IDEC Corporation
🔹 Location: Chula Vista, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
---
📌 Essential Job Details
🚀 Job Overview
The Senior Manager of Marketing will lead the Product Marketing and Marketing Communications teams, driving the development and execution of comprehensive strategies that align with business objectives and enhance brand visibility. This role focuses on positioning products in the market, generating leads, and ensuring consistent, impactful communication across all marketing channels.
ASSUMPTION: Based on the job description, this is a senior-level marketing leadership role responsible for overseeing multiple marketing functions within the organization.
---
📋 Key Responsibilities
✅ Lead the product marketing team in developing and executing go-to-market strategies for new product launches
✅ Lead the product marketing team in maintaining product life cycle
✅ Conduct market research and competitive analysis to identify trends, market needs, and growth opportunities
✅ Oversee U.S.-specific product requirements
✅ Develop and manage product launch plans, including timelines, materials, and post-launch analysis
✅ Drive product awareness, adoption, and demand generation through integrated marketing campaigns
✅ Oversee the development and implementation of cohesive marketing communications strategies
✅ Manage internal and external communications, including PR, media relations, content creation, social media, and corporate communications
✅ Ensure consistent brand messaging and tone across all marketing channels
✅ Lead content strategy and development for effective communication of key messages
✅ Plan, implement, and optimize digital and offline marketing campaigns
✅ Monitor and analyze the effectiveness of communication efforts, making data-driven adjustments
✅ Manage, mentor, and develop a team of product marketers and marketing communications professionals
✅ Align marketing strategies with business objectives and collaborate with senior leadership
ASSUMPTION: The job description covers a broad range of marketing responsibilities, including both product marketing and marketing communications leadership.
---
🎯 Required Qualifications
Education: Bachelor's Degree in Communications, Marketing, Engineering or a related business field
Experience: At least 10 years of marketing or marketing communications experience
Skills:
- Strong organizational and time management skills
- Proven experience in digital, social media, and event marketing
- Familiarity with traditional media marketing
- Proven track record of managing agencies and integrated marketing campaigns
- Strong attention to detail and ability to work independently and within a team
- Solid understanding of sales and business processes
- Familiarity with Salesforce.com and SAP Hybris (preferred)
ASSUMPTION: The role requires a seasoned marketing professional with significant leadership experience in both product marketing and marketing communications.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on industry data, the salary range for a Senior Manager of Marketing in Chula Vista, California is typically $100,000 - $150,000 per year, depending on experience and company size.
ASSUMPTION: The salary range is estimated based on typical compensation for similar senior-level marketing roles in the Chula Vista, California area.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: IDEC Corporation is a publicly-traded company founded in Japan in 1945, specializing in industrial automation and control products. The company has a global presence and is expanding into new business areas like renewable energy and agriculture.
Company Size: IDEC Corporation is a mid-sized to large enterprise with a global footprint.
Company Stage: IDEC Corporation is an established, publicly-traded company.
ASSUMPTION: The company is a well-established industrial automation and control manufacturer with an international presence and diversifying into new markets.
---
📊 Role Analysis
Career Level: Senior-level marketing management role
Reporting Structure: The Senior Manager of Marketing will likely report to the President or another member of the executive leadership team.
Team Size/Composition: The role oversees two key marketing teams - Product Marketing and Marketing Communications, suggesting a sizable team under the Senior Manager's leadership.
Growth Opportunities: This senior-level position offers opportunities for further career advancement within the marketing function or potentially into general management roles.
ASSUMPTION: This is a strategic, senior-level marketing leadership role with significant team management responsibilities.
---
🌍 Location & Work Environment
Office Type: Based on the location in Chula Vista, California, this role is likely office-based with potential for some remote work.
Geographic Context: Chula Vista is a suburban city in the San Diego metropolitan area, known for its technology and manufacturing industries.
Work Schedule: The role may require some flexibility in working hours to accommodate global operations and time zones.
Regional Considerations: The location in California provides access to a diverse talent pool and a hub for technology and innovation.
ASSUMPTION: This role is primarily office-based in Chula Vista, California, with some flexibility in work arrangements.
---
💼 Interview & Application Insights
Typical Process: The interview process for this senior-level marketing role is likely to include a phone/video screen, in-person interviews with the hiring manager and cross-functional stakeholders, and potentially a case study or presentation exercise.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, leadership abilities, problem-solving skills, and cultural fit.
Application Tips: Applicants should highlight their proven track record in product marketing, marketing communications, and team management. Emphasize data-driven decision-making, strong communication skills, and the ability to align marketing efforts with business objectives.
ATS Keywords: Some key terms to include in the application: "product marketing," "marketing communications," "brand management," "demand generation," "content strategy," "marketing campaign management," "team leadership," "strategic thinking," and "data analysis."
ASSUMPTION: The interview process and application tips are based on standard practices for senior-level marketing roles in the industry.
---
🛠️ Tools & Technologies
- Salesforce CRM
- SAP Hybris (preferred)
- Marketing automation platforms (e.g., HubSpot)
- Social media management tools
- Content creation and design tools
- Data analytics and reporting software
ASSUMPTION: These tools and technologies are commonly used in senior-level marketing roles to support various responsibilities, such as lead generation, content management, and campaign performance tracking.
---
👔 Cultural Fit Considerations
Company Values: IDEC Corporation values safety, productivity, and environmental improvements in its product development and business operations.
Work Style: The role requires a strategic, collaborative, and data-driven approach to marketing, with the ability to work both independently and as part of a team.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, global environment, enjoy leading and developing marketing teams, and can effectively align marketing strategies with broader business objectives.
ASSUMPTION: The company culture emphasizes innovation, sustainability, and a collaborative, data-driven approach to marketing.
---
⚠️ Potential Challenges
The broad scope of responsibilities, managing multiple marketing teams, and the need to align strategies with global business objectives may present challenges for the Senior Manager of Marketing. Effectively balancing priorities, leading a sizable team, and driving measurable marketing performance will be critical to success in this role.
ASSUMPTION: The role's extensive responsibilities and the need to coordinate across multiple teams and stakeholders may pose potential challenges for the Senior Manager of Marketing.
---
📈 Similar Roles Comparison
This Senior Manager of Marketing role is similar to other senior-level marketing leadership positions, such as Head of Marketing, Vice President of Marketing, or Chief Marketing Officer. These roles typically oversee the strategic direction and execution of an organization's marketing efforts, with a focus on driving business growth and brand visibility. The key difference is the scope of responsibility, with the Senior Manager role likely having a narrower focus on product marketing and marketing communications compared to a more comprehensive, organization-wide perspective of a CMO.
ASSUMPTION: The Senior Manager of Marketing role is comparable to other senior-level marketing leadership positions, with a specific focus on product marketing and marketing communications.
---
📝 Sample Projects
- Developing and launching a go-to-market strategy for a new product line, including market research, positioning, and integrated marketing campaigns
- Overhauling the company's content marketing strategy to improve lead generation and brand awareness
- Implementing a marketing automation platform to streamline lead nurturing and customer engagement
- Spearheading a rebranding initiative to refresh the company's visual identity and messaging
- Designing and executing a thought leadership program to position the company as an industry expert
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to be illustrative examples of the type of work the Senior Manager of Marketing would be expected to undertake.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of the product marketing and marketing communications teams, including their strengths, areas for improvement, and key priorities?
2. How does the marketing function collaborate with other departments, such as sales and product management, to ensure alignment and drive business results?
3. What are the primary marketing KPIs and objectives that this role is expected to influence, and how will success be measured?
4. Can you share examples of recent marketing campaigns or initiatives that have been particularly successful, and what were the key factors that contributed to their success?
5. How does the company foster a culture of innovation and continuous improvement within the marketing organization?
6. What opportunities are there for professional development and advancement within the marketing function at IDEC Corporation?
ASSUMPTION: These questions are designed to help the candidate better understand the specific responsibilities, team dynamics, and growth opportunities associated with the Senior Manager of Marketing role.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Senior Manager of Marketing opportunity, applicants should:
- Carefully review the job description and requirements to ensure a strong fit
- Tailor their resume and cover letter to highlight relevant marketing leadership experience, strategic thinking, and data-driven decision-making
- Research IDEC Corporation and the Chula Vista, California market to understand the company's position and growth potential
- Prepare thoughtful questions to ask during the interview that demonstrate their interest and fit for the role
- Be prepared to discuss specific marketing campaigns, strategies, and metrics that showcase their expertise
- Follow up promptly after each interview stage to maintain engagement and reiterate their interest
By taking these steps, applicants can position themselves as strong candidates for this senior-level marketing leadership role at IDEC Corporation.