Senior Manager, Paid Media (Brand)

📌 Core Information

🔹 Job Title: Senior Manager, Paid Media (Brand)

🔹 Company: Dow Jones

🔹 Location: NYC - 1211 Ave of the Americas

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing & Product Management

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site preferred

🚀 Job Overview

Key aspects of this role include:

• Driving Upper and Mid Funnel campaigns across multiple social platforms for The Wall Street Journal
• Managing a $5M+ annual media budget to increase audience reach and maximize qualified traffic volume
• Optimizing media strategies to improve performance and ensure KPI goals are met
• Collaborating with external agencies to develop cross-channel campaigns that drive Upper and Mid Funnel KPIs
• Staying ahead of industry trends, platform updates, and emerging technologies to keep media strategies at the forefront

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to achieve growth goals for The Wall Street Journal's brand campaigns.

📋 Key Responsibilities

✅ Grow positive affinity for WSJ, ultimately leading to subscriber acquisition

✅ Partner with external media agencies to develop cross-channel campaigns that drive Upper and Mid Funnel KPIs (favorability and consideration)

✅ Ensure media budgets are delivering against goals and reaching relevant audiences, including re-evaluating the media mix when business goals are not being met

✅ Develop media, targeting and audience strategies to drive impact; influence creative briefs in partnership with Brand and Content

✅ Optimize media strategies to improve performance and ensure the KPI goals are met

✅ Be hands on in-platform - QA’ing campaign builds, optimizing targeting strategy, and monitoring performance

✅ Find ways to use media, creative and content to deepen our relationship with our audiences, to drive traffic, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways

✅ Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team

✅ Work closely with platforms (e.g., Meta) and vendors (e.g., agencies) to identify opportunities to build awareness and consideration for Barron’s, MarketWatch, and WSJ+

✅ Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront

ASSUMPTION: This role requires a strong understanding of paid media strategies, data analysis, and cross-functional collaboration to drive brand campaigns and achieve growth goals.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or business administration preferred

Experience: 10+ years of experience in paid media, with at least 4 years focused on brand media

Required Skills:

• Proven experience identifying meaningful, actionable insights within past successful social media campaigns
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment

Preferred Skills:

• Experience with specific social media platforms (e.g., Meta, Twitter, LinkedIn)
• Knowledge of marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Candidates with a strong background in paid media, brand campaigns, and data analysis will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $160,000 per year

Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in paid media. Benefits are comprehensive and competitive, with a variety of options to fit the needs of diverse employees.

📌 Applicant Insights

🔍 Company Context

Industry: Online Media

Company Size: 1,001-5,000 employees

Founded: 1882 (as a news agency), 1902 (as a publishing company)

Company Description:

• Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats
• Home to leading publications and products including the flagship Wall Street Journal, Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics
• Part of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV)

Company Specialties:

• Business News
• Risk & Compliance
• Market Intelligence
• Private Markets
• Digital Media
• Wealth Management
• Algorithmic & Quantitative Trading
• Research & Knowledge Management
• News Archives
• Conferences
• Market Moving News
• Investment Banking

Company Website: http://www.dowjones.com

ASSUMPTION: Dow Jones is a well-established company with a strong reputation in the online media industry. Its extensive range of products and services cater to both consumers and organizations worldwide.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports to the Director, Paid Media - WSJ

Work Arrangement: Hybrid, with 3 days on-site in the midtown Manhattan office

Growth Opportunities:

• Potential to expand the role's scope and influence as the company's brand campaigns grow and evolve
• Opportunities to work with and learn from experienced professionals across various teams within the marketing organization
• Possibility to transition into a leadership role within the paid media team or related areas as the company's needs change

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their influence and advance their career within the company.

🌍 Location & Work Environment

Office Type: Midtown Manhattan office

Office Location(s): 1211 6th Ave, New York, NY 10036, US

Geographic Context:

• New York City offers a vibrant and dynamic work environment, with numerous cultural, entertainment, and dining options
• The midtown Manhattan office is conveniently located near major transportation hubs
• The city's diverse population and industries provide ample opportunities for networking and professional growth

Work Schedule: Full-time, with 3 days on-site per week

ASSUMPTION: The midtown Manhattan office provides a central and convenient location for employees, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager or HR representative
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Paid media expertise and strategic thinking
• Data analysis and interpretation skills
• Cross-functional collaboration and communication
• Cultural fit and alignment with Dow Jones' values

Application Tips:

• Highlight relevant paid media experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for interview questions that focus on your paid media strategies, data analysis, and cross-functional collaboration skills

ATS Keywords: Paid Media, Brand Campaigns, Social Media, Data Analysis, Cross-Functional Collaboration, Marketing Strategy, KPI Development, Budget Management, Industry Trends

ASSUMPTION: The interview process for this role will focus on assessing the candidate's paid media expertise, data analysis skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Social media platforms (e.g., Meta, Twitter, LinkedIn)
• Paid media management tools (e.g., Ads Manager, Google Ads)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Independence
• Customer Focus
• Innovation

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and dynamic
• Results-oriented

Self-Assessment Questions:

• How do your values align with Dow Jones' core values, particularly in the context of this role?
• How do you approach cross-functional collaboration and communication, and how have you demonstrated success in these areas in past roles?
• How do you stay organized and manage multiple priorities in a fast-paced environment, and how have you balanced these demands with your analytical and strategic responsibilities in the past?

ASSUMPTION: Candidates who demonstrate a strong fit with Dow Jones' values and work style, particularly in the areas of collaboration, data-driven decision-making, and adaptability, will be most successful in this role.

⚠️ Potential Challenges

• Managing a large annual media budget requires strong financial acumen and strategic planning
• Collaborating with external agencies and internal teams may present communication and coordination challenges
• Keeping up with industry trends, platform updates, and emerging technologies can be time-consuming and demanding
• Working in a fast-paced, dynamic environment may require frequent adjustments to priorities and strategies

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their paid media expertise, data analysis skills, and strong communication and collaboration abilities.

📈 Similar Roles Comparison

• This role is unique in its focus on brand campaigns and Upper and Mid Funnel KPIs, rather than lower-funnel or direct response campaigns
• Dow Jones' extensive range of products and services provides a broader scope for brand campaigns compared to more specialized media companies
• Career progression in this role may involve expanding into other brand or marketing leadership positions within the company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a cross-channel brand campaign to drive Upper and Mid Funnel KPIs for The Wall Street Journal
• Optimizing media strategies and targeting to improve performance and maximize qualified traffic volume for a specific social media platform
• Collaborating with internal teams to create and execute a creative brief that aligns with brand guidelines and drives meaningful engagement with audiences

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to work on high-impact campaigns that drive brand awareness and consideration.

❓ Key Questions to Ask During Interview

• Can you describe the current media mix for The Wall Street Journal's brand campaigns, and how it has evolved over time?
• How does the paid media team collaborate with other marketing teams, such as Acquisition, Engagement & Retention, and Brand, to ensure consistent messaging and alignment across channels?
• What are the most significant industry trends and platform updates currently impacting The Wall Street Journal's brand campaigns, and how is the company responding to these changes?
• How does the company support the professional development and growth of its employees, particularly in the areas of paid media and marketing strategy?
• What is the work environment like in the midtown Manhattan office, and how do employees collaborate and communicate in this setting?

ASSUMPTION: Asking thoughtful, informed questions during the interview process will demonstrate your interest in the role and provide valuable insights into the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant paid media experience and achievements
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for interview questions that focus on your paid media strategies, data analysis, and cross-functional collaboration skills
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.