📌 Core Information
🔹 Job Title: Senior Manager Paid Social
🔹 Company: QVC Group, Inc.
🔹 Location: West Chester, Pennsylvania
🔹 Job Type: Full-Time, Hybrid (6 times a month in office)
🔹 Category: Retail, Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to drive brand visibility, engagement, and viewership
- Collaborating cross-functionally with various departments to enhance customer experience and retention
- Managing social media budgets and paid advertising efforts
- Analyzing and optimizing social media performance using data-driven insights
- Working with analytics and consumer insights teams to inform strategy and improve performance
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute social media strategies that align with business goals and drive profitable growth
✅ Collaborate with talent, eCommerce, programming, merchandising, and customer service teams to create engaging content and experiences
✅ Manage social media budgets and paid advertising efforts to maximize ROI
✅ Analyze and optimize social media performance using data-driven insights and KPIs
✅ Develop and enhance processes to integrate social media and marketing into other relevant departments throughout the organization
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Advertising, Communications, or related field, preferred
Experience: 8+ years of experience within the social and/or digital marketing space
Required Skills:
- Proven track record of developing and executing successful social media campaigns
- Expertise in managing various social media platforms, content creation, scheduling, and engagement strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to manage budgets and paid advertising efforts
Preferred Skills:
- Experience working with live streaming and ecommerce platforms
- Familiarity with QVC Group's brands and products
ASSUMPTION: Candidates with experience in retail, live streaming, or ecommerce may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in the Retail sector with 8+ years of experience)
Benefits:
- Health Care Benefits (starting on day 1)
- 401(k)
- Paid Time Off
- Tuition Reimbursement
- Employee Assistance Program
- Parental Leave
- Paid Volunteer Hours
- Company Discounts
Working Hours: Full-time, typically 40 hours per week, with flexible hours based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically live social shopping and video-driven commerce
Company Size: 10,001+ employees (Fortune 500 company)
Founded: QVC Group, Inc. was founded in 1986, with QVC being its flagship brand
Company Description:
- QVC Group, Inc. is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen
- The company offers innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels
- QVC Group is committed to inclusion and belonging for all, offering friendly teams, ambitious projects, and fast-moving careers
Company Specialties:
- Retail
- ecommerce
- Broadcasting
- Multimedia
- Global
- Multiplatform
- Live streaming
Company Website: QVC Group, Inc.
ASSUMPTION: QVC Group's extensive experience in live social shopping and retail makes it an attractive employer for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Social Media and Content Strategy
Work Arrangement: Hybrid, with an expectation to be in the office 6 times a month
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the social media or content strategy teams
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to develop expertise in live social shopping and video-driven commerce
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in social media and content strategy within the retail industry.
🌍 Location & Work Environment
Office Type: Hybrid (6 times a month in office)
Office Location(s): West Chester, Pennsylvania
Geographic Context:
- West Chester is a suburban area located approximately 20 miles west of Philadelphia, Pennsylvania
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and entertainment options
- West Chester is home to a diverse and vibrant community, with a strong sense of local pride
Work Schedule: Full-time, typically 40 hours per week, with flexible hours based on business needs
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing them to balance the benefits of working from home with the advantages of in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Vice President of Social Media and Content Strategy
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Budget management and paid advertising expertise
- Cultural fit and alignment with QVC Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've executed and the results they drove
- Be ready to discuss your approach to data analysis and optimization in a social media context
- Research QVC Group's brands and products to demonstrate your familiarity with the company and its offerings
ATS Keywords: Social Media Strategies, Customer Engagement, Content Creation, Budget Management, KPI Development, Cross-Functional Collaboration, Analytics, Digital Marketing, Brand Awareness, Social Media Campaigns, Customer Experience, Live Streaming, Ecommerce, Creative Concepts, Paid Advertising, Community Building
ASSUMPTION: QVC Group's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, analytical skills, and communication abilities.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, etc.)
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer, etc.)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights, etc.)
- Project management tools (e.g., Asana, Trello, Microsoft Project, etc.)
ASSUMPTION: Familiarity with industry-standard social media management and analytics tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress: QVC Group is committed to driving progress through innovation and continuous improvement
- Act With Empathy: The company values empathy and understanding in its interactions with customers, partners, and team members
- Be Brave: QVC Group encourages its team members to take calculated risks and challenge the status quo
- Embrace the Future: The company is focused on embracing emerging technologies and trends to drive business growth
- Do What's Right: QVC Group is committed to acting with integrity and doing what's right for its customers, partners, and team members
Work Style:
- Collaborative: QVC Group values a team-oriented approach to problem-solving and decision-making
- Data-driven: The company relies on data and analytics to inform its strategies and drive business growth
- Innovative: QVC Group encourages its team members to think creatively and challenge the status quo
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable working with a diverse range of stakeholders to drive business growth?
- Do you have a proven track record of developing and executing successful social media campaigns?
- Are you comfortable managing budgets and paid advertising efforts?
ASSUMPTION: Candidates who align with QVC Group's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Keeping up with the latest trends and developments in social media and live streaming
- Balancing the need for data-driven decision-making with the need for creativity and innovation
- Navigating a large, complex organization with multiple brands and product offerings
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on live social shopping and video-driven commerce, but shares similarities with other Senior Manager or Director-level social media roles in the retail industry
- Compared to other retail social media roles, this position offers a unique opportunity to work with a well-established, innovative company in a dynamic and growing market
- Career progression in this role may involve moving into a Director or Vice President role within the social media or content strategy teams, or exploring opportunities in related fields such as ecommerce or live streaming
ASSUMPTION: This role offers a unique combination of strategic, analytical, and creative challenges, making it an attractive opportunity for candidates seeking to advance their careers in social media and content strategy within the retail industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line, driving brand awareness, engagement, and sales
- Analyzing and optimizing the performance of existing social media channels to improve ROI and drive business growth
- Collaborating with cross-functional teams to create engaging content and experiences that drive customer retention and loyalty
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of this role, highlighting the opportunity to drive meaningful business impact through social media.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media and content strategy teams?
- How does QVC Group approach collaboration and information sharing between different departments and brands?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does QVC Group support the professional development and growth of its team members?
- What are the most rewarding aspects of working in a live social shopping environment?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities, as well as QVC Group's approach to collaboration and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've executed and the results they drove
- Be ready to discuss your approach to data analysis and optimization in a social media context
- Research QVC Group's brands and products to demonstrate your familiarity with the company and its offerings
- Follow up with the Talent Acquisition team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
