📌 Core Information
🔹 Job Title: Senior Manager, Paid Social
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (Flexible Hybrid Approach)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to scale customer acquisition and reactivation campaigns across multiple channels
- Planning, executing, and optimizing paid social campaigns
- Using analytics to inform decisions and drive performance
- Collaborating with internal teams and external partners to maximize performance
- Managing a significant marketing budget against company goals
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan, design, and execute paid social campaigns from execution to completion
✅ Use a data-first approach to analyze performance drivers to optimize for channel ROI
✅ Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis
✅ Optimize campaign performance towards activation, retention, and reactivation goals
✅ Analyze and report on campaign KPIs to key stakeholders
✅ Partner with internal teams to optimize campaign performance
✅ Develop relationships with key paid social partners to nurture performance growth
✅ Provide project management support to ensure deadlines are met
✅ Manage a set of external partners and contractors to maximize performance
✅ Design, implement, and analyze A/B split tests across paid social channels
✅ Work with the Brand Team to oversee and launch paid social creatives
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor’s degree with a strong academic record
Experience: 6+ years of experience directly managing paid social campaigns on the client-side or at a performance marketing agency
Required Skills:
- Proven track record of efficient growth through a solid understanding of paid social and all performance marketing metrics
- Strong communications and presenting skills with an eye for creative performance
- Strong quantitative and analytical skills; able to use data to optimize day-to-day performance
- Process-improvement mindset to help become more efficient in activities
- Curiosity to understand why things are happening, not just what is happening
- Obsessed with growth and building things while not being afraid to get hands dirty
- Familiar with the fast-paced, demanding, and analytical startup environment
- Positive mindset towards challenges and new opportunities and a natural hustler with a contagious “can-do” attitude
Preferred Skills:
- Experience working with performance marketing metrics and platform reporting
- Knowledge of Facebook bidding, targeting, optimization, as well as web and app tracking setup and troubleshooting
ASSUMPTION: Candidates with a strong background in paid social campaign management and a proven track record of driving performance will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Senior Manager role in Toronto)
Benefits:
- Box Discount - Amazing discounts on 1 box per week!
- Health & Wellness - Health and dental benefits from day 1, Health Spending Account, unlimited access to Headspace app, and 25% discount on GoodLife fitness memberships
- Vacation & PTO - Generous vacation and PTO to help create a good work-life balance
- Family Benefits - Parental leave top-up program for expectant parents
- Growth & Development - Development opportunities and investment in continued learning through the organization-wide L&D fund
- Work Hard & Have Fun - Team socials, engaging company days, and a fun work environment
- Diversity & Inclusion Initiatives - Impactful ERGs like FreshPride, Women Empowered, and LIMES committed to diversity, equity, and inclusion efforts
- Flexible Hybrid Approach - A people-first approach that empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Toronto. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services (Meal Kit Delivery)
Company Size: 10,001+ employees (Global, with a significant presence in Toronto)
Founded: 2011 (Berlin, Germany)
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- From its founding in Europe’s vibrant tech hub Berlin, HelloFresh has evolved from the world’s leading meal kit company to the world's leading food solutions group.
- HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers’ feedback
- Sustainable and nutritious meals
- Valuing diversity and striving to maintain an inclusive environment
Company Website: https://www.hellofresh.com/careers/locations
ASSUMPTION: HelloFresh is a well-established company with a strong focus on innovation, sustainability, and customer satisfaction. They value diversity and inclusion and strive to maintain an inclusive work environment.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Paid Social Associate Director
Work Arrangement: Flexible Hybrid (Minimum of 2 days in office per week, most teams in office between 2-3 days a week)
Growth Opportunities:
- Potential to grow within the Paid Social team or explore other opportunities within HelloFresh Group
- Chance to work on high-impact campaigns and drive significant business growth
- Opportunity to mentor and develop junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the business and develop their skills and career.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible Hybrid Approach)
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene and a strong tech industry
- The office is located in the trendy West Queen West neighborhood, close to public transportation and various amenities
- The city offers a mix of urban and outdoor activities, with numerous parks, museums, and cultural events
Work Schedule: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: Toronto offers a dynamic work environment with a diverse talent pool and a strong focus on innovation and technology. The office location provides easy access to public transportation and various amenities, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Paid Social Associate Director
- Background check and offer extension
Key Assessment Areas:
- Paid social campaign management experience
- Data-driven decision-making skills
- Strategic thinking and planning abilities
- Communication and presentation skills
- Collaboration and teamwork skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant paid social campaign management experience and achievements
- Demonstrate strong analytical skills and data-driven decision-making approach in your application materials
- Tailor your resume and cover letter to emphasize your strategic thinking and planning abilities
- Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills
- Research HelloFresh and the meal kit industry to show your enthusiasm and understanding of the role and the company
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Performance Marketing, A/B Testing, Team Collaboration, Budget Management, Customer Acquisition, Retention Strategies, Social Media Platforms
ASSUMPTION: The interview process for this role will focus on assessing the candidate's paid social campaign management experience, data-driven decision-making skills, and strategic thinking and planning abilities. Candidates should be prepared to discuss their relevant experience and provide examples of their problem-solving and collaboration skills.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads
- Microsoft Excel
- Power BI or similar data visualization tools
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in paid social advertising platforms, Microsoft Excel, and data visualization tools. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Quality is our recipe for success
- We take ownership and deliver on our promises
- We are one team, one family
- We dare to challenge the status quo
- We never stop learning and improving
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and proactive
- Innovative and creative
Self-Assessment Questions:
- How do you ensure that your paid social campaigns are driving meaningful results and ROI?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to optimize campaign performance?
- How do you stay up-to-date with the latest trends and best practices in paid social advertising?
ASSUMPTION: Candidates should assess their fit with HelloFresh's company values and work style, focusing on their data-driven approach, collaboration skills, and adaptability.
⚠️ Potential Challenges
- Managing a large marketing budget and multiple campaigns simultaneously
- Keeping up with the fast-paced and ever-evolving paid social landscape
- Collaborating effectively with internal teams and external partners
- Working in a hybrid environment and balancing remote and on-site responsibilities
ASSUMPTION: This role presents unique challenges, including managing a significant marketing budget, staying current with the paid social landscape, and balancing remote and on-site work responsibilities in a hybrid environment.
📈 Similar Roles Comparison
- This role is more strategic and hands-on than a typical Paid Social Manager role, with a greater emphasis on driving business growth and collaborating with cross-functional teams
- Compared to other Senior Manager roles in the industry, this position offers a unique opportunity to work with a diverse range of brands and impact a significant marketing budget
- Career progression in this role could lead to opportunities in other areas of marketing or within HelloFresh Group
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, with the opportunity to work with a diverse range of brands and impact a significant marketing budget. Career progression in this role could lead to opportunities in other areas of marketing or within HelloFresh Group.
📝 Sample Projects
- Developing and executing a comprehensive paid social strategy for HelloFresh's meal kit brands
- Optimizing campaign performance across multiple channels to maximize ROI and drive customer acquisition and retention
- Collaborating with internal teams and external partners to create and launch high-performing ad creatives
ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the role, focusing on campaign development, optimization, and collaboration with internal and external teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within HelloFresh, such as Brand, Discounts, Creative, and Analytics?
- What are the most significant challenges facing the Paid Social team currently, and how can this role help address them?
- How does HelloFresh support the growth and development of its employees, particularly in this role?
- What is the team's approach to work-life balance, and how is this supported in a hybrid work environment?
ASSUMPTION: These key questions help candidates understand the role's priorities, team dynamics, and growth opportunities, as well as HelloFresh's approach to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid social campaign management experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills
- Research HelloFresh and the meal kit industry to show your enthusiasm and understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
