📌 Core Information
🔹 Job Title: Senior Manager, Paid Social
🔹 Company: HelloFresh
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team to scale customer acquisition and reactivation campaigns across multiple channels
- Planning, executing, and optimizing paid social campaigns
- Analyzing performance data to inform strategic decisions
- Collaborating with cross-functional teams to optimize campaign performance
- Managing external partners and contractors to maximize performance
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team leadership to drive growth and optimize marketing spend.
📋 Key Responsibilities
✅ Plan, design, and execute paid social campaigns from execution to completion
✅ Use a data-first approach to analyze performance drivers to optimize for channel ROI
✅ Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis
✅ Optimize campaign performance towards activation, retention, and reactivation goals
✅ Analyze and report on campaign KPIs to key stakeholders
✅ Partner with internal teams to optimize campaign performance
✅ Develop relationships with key paid social partners to nurture performance growth
✅ Provide project management support to ensure deadlines are met
✅ Manage a set of external partners and contractors to maximize performance
✅ Design, implement, and analyze A/B split tests across paid social channels
✅ Work with the Brand Team to oversee and launch paid social creatives
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven optimization to maximize marketing effectiveness.
🎯 Required Qualifications
Education: Bachelor’s degree with a strong academic record
Experience: 6+ years of experience directly managing paid social campaigns on the client-side or at a performance marketing agency
Required Skills:
- Proficient at Excel for performance analysis
- Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting
- Strong analytical ability and problem-solving skills
Preferred Skills:
- Experience working with performance marketing metrics and platform reporting
ASSUMPTION: Candidates should have a proven track record in managing paid social campaigns and a strong analytical mindset to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $165,000 USD per year
Benefits:
- Competitive salary
- 401k with company match that vests immediately upon participation
- Company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans
- Access to 7 different Employee Resource Groups (ERGs)
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Senior Manager role in the Marketing field in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on delivering high-quality food and recipe solutions to customers worldwide.
Company Size: HelloFresh is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded globally.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes to customers' doors, focusing on fresh and organic ingredients, sustainable practices, and customer satisfaction.
- HelloFresh Group consists of six brands that cater to different meal occasions, reaching over 7.5 million active customers worldwide.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: hellofresh.com
ASSUMPTION: HelloFresh is a well-established company with a strong focus on sustainability, quality, and customer satisfaction, making it an attractive employer for like-minded professionals.
📊 Role Analysis
Career Level: This role is a senior management position, offering significant responsibility and growth opportunities.
Reporting Structure: The Senior Manager, Paid Social, reports to the Paid Social Associate Director and leads a team of Paid Social experts.
Work Arrangement: This role is on-site, requiring regular presence at the New York office.
Growth Opportunities:
- Potential to expand the team and take on more strategic responsibilities
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to grow within the marketing department or explore other areas of the organization
ASSUMPTION: This role offers a high level of responsibility and growth potential, making it an attractive opportunity for experienced marketing professionals looking to advance their careers.
🌍 Location & Work Environment
Office Type: HelloFresh's New York office is a collaborative and dynamic workspace, fostering innovation and creativity.
Office Location(s): 28 Liberty St, New York, New York 10005, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The city is well-connected by public transportation, making it easy to commute to and from work
- New York is a major hub for the food and tech industries, providing ample networking opportunities
Work Schedule: Full-time, 40 hours per week, with flexible working arrangements available
ASSUMPTION: Working at HelloFresh's New York office offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Paid Social Associate Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management skills
- Cultural fit and alignment with HelloFresh's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of paid social marketing and data-driven decision-making in your application materials
- Prepare for behavioral interview questions that focus on your experience managing paid social campaigns and driving growth
ATS Keywords: Paid Social, Performance Marketing, Campaign Management, Data Analysis, Project Management, Creative Direction, A/B Testing, Communication Skills, Analytical Skills, Problem Solving, Growth Strategy, Biddable Media, Customer Acquisition, Retention Strategies, Team Leadership, Budget Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise in paid social marketing and data-driven decision-making to succeed.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Analytics
- Excel
- Project management tools (e.g., Asana, Trello)
- Creative design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the paid social marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Quality first
- We take ownership
- We are data-driven
- We prioritize sustainability
- We embrace diversity and inclusion
- We are a team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Fast-paced and dynamic
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you align with HelloFresh's values, particularly in prioritizing quality, data-driven decision-making, and sustainability?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on teamwork and continuous improvement?
- Do you have a proven track record of driving growth and optimizing performance in paid social marketing campaigns?
ASSUMPTION: Candidates who align with HelloFresh's values and work style, and have a strong background in paid social marketing, will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing a large marketing budget and maximizing ROI
- Keeping up with the fast-paced and ever-evolving paid social marketing landscape
- Balancing strategic planning and hands-on campaign management
- Collaborating effectively with cross-functional teams and external partners
ASSUMPTION: These challenges require strong leadership, strategic thinking, and data-driven decision-making to overcome successfully.
📈 Similar Roles Comparison
- This role focuses more on paid social channels compared to other marketing roles, which may involve a broader range of channels
- Paid social marketing is a highly competitive and dynamic field, requiring continuous learning and adaptation
- Career progression in this role may involve moving into a more strategic or leadership position within the marketing department or exploring other areas of the business
ASSUMPTION: Understanding the unique aspects of this role and the broader marketing landscape can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a comprehensive paid social strategy for a new product launch
- Optimizing campaign performance across multiple paid social channels to maximize ROI
- Collaborating with the creative team to develop and test new ad formats and messaging
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior Manager, Paid Social role, and the importance of data-driven decision-making in campaign optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Social department?
- How does the Paid Social team collaborate with other departments, such as Brand, Discounts, and Creative?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HelloFresh support the professional growth and development of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like HelloFresh?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience managing paid social campaigns and driving growth
- Research HelloFresh's company culture and values to demonstrate your alignment with the organization
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
