📌 Core Information
🔹 Job Title: Senior Manager, Paid Social User Acquisition
🔹 Company: PrizePicks
🔹 Location: Atlanta, GA (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing a 9-figure annual media budget
- Strategizing, executing, and optimizing paid social campaigns across multiple platforms
- Collaborating with cross-functional teams and external agencies
- Mentoring and managing one direct report
- Driving efficient CAC through rigorous testing and optimization
ASSUMPTION: This role requires a high level of strategic thinking, strong analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Oversee the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X
✅ Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
✅ Present reporting to cross-functional and VP-level stakeholders, synthesizing results into clear next steps
✅ Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
✅ Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
✅ Work closely with external agencies to ensure flawless execution, testing velocity, and budget pacing
✅ Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities
✅ Partner with the in-house Creative Strategy lead to execute creative tests with speed and structure
✅ Mentor and manage one direct report while contributing to broader team-wide initiatives
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of hands-on paid social experience managing performance-focused campaigns at scale
Required Skills:
- Proven track record of driving growth through paid social channels
- Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
- Experience owning an annual performance budget over 8-figures
- Deep understanding of attribution, cohort analysis, incrementality, and LTV modeling in the context of mobile UA
- Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
- Strong written and verbal communication skills, including the ability to present to senior leadership
Preferred Skills:
- Experience in fantasy sports, mobile gaming, or consumer apps
- Fluency in SQL or another programming language
ASSUMPTION: Candidates should have a strong background in paid social advertising and a deep understanding of mobile user acquisition strategies.
💰 Compensation & Benefits
Salary Range: $115,000 to $140,000 per year (ATS estimate based on job title, experience level, and location)
Benefits:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO
- Generous paid leave programs
- Workplace flexibility and modern work schedules
- Company-wide in-person events
- Lifestyle enhancement program
- Company equipment provided
- Annual performance reviews
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's specific work location and skills.
📌 Applicant Insights
🔍 Company Context
Industry: PrizePicks operates in the spectator sports industry, focusing on daily fantasy sports (DFS) and esports.
Company Size: PrizePicks has 501-1,000 employees, placing it in the mid-size category. This means applicants can expect a structured yet dynamic work environment with opportunities for growth and collaboration.
Founded: PrizePicks was founded in 2015 and is headquartered in Atlanta, GA.
Company Description:
- PrizePicks is the fastest-growing sports company in North America, according to the 2023 Inc. 5000 rankings, two years running.
- The company is the largest independent skill-based fantasy sports operator in the country.
- PrizePicks offers a fun, fast, and simple version of daily fantasy sports, covering a wide variety of sports leagues and esports titles.
Company Specialties:
- Daily Fantasy Sports
- Esports
- User Acquisition
- Marketing
- Growth
Company Website: https://prizepicks.com/
ASSUMPTION: Working at PrizePicks offers the opportunity to be part of a fast-growing, innovative company in the DFS and esports industries, with a strong focus on user acquisition and growth.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in paid social user acquisition.
Reporting Structure: The Senior Manager, Paid Social User Acquisition will report directly to the VP of User Acquisition or another relevant senior leader within the marketing department.
Work Arrangement: This role is remote-friendly, with a preference for candidates based in Atlanta, GA. However, qualified applicants from anywhere in the U.S. are welcome to apply.
Growth Opportunities:
- As PrizePicks continues to grow, there will be opportunities for the Senior Manager to take on additional responsibilities or move into a more senior leadership role.
- The company's focus on innovation and expansion into new markets and platforms presents numerous growth opportunities for the right candidate.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's user acquisition strategy and overall business growth.
🌍 Location & Work Environment
Office Type: While PrizePicks has a physical office in Atlanta, GA, this role is remote-friendly, with a preference for candidates based in Atlanta. However, qualified applicants from anywhere in the U.S. are welcome to apply.
Office Location(s): 3423 Piedmont Rd, suite 445, Atlanta, GA 30305, US
Geographic Context:
- Atlanta, GA is the headquarters of PrizePicks and offers a vibrant, diverse city with a thriving tech and startup scene.
- The city is home to numerous Fortune 500 companies and has a lower cost of living compared to other major U.S. cities.
- Atlanta is also a major hub for the sports industry, with several professional sports teams and events throughout the year.
Work Schedule: The work schedule for this role is full-time (40 hours/week) with flexible scheduling to accommodate remote work and personal needs.
ASSUMPTION: Working at PrizePicks' Atlanta office or remotely offers a dynamic, collaborative work environment with opportunities for growth and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth phone or video interview with the marketing team
- Final interview with the VP of User Acquisition or another senior leader
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with PrizePicks' values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid social user acquisition campaigns and their impact on business growth.
- Tailor your cover letter to demonstrate your understanding of PrizePicks' business and the role's requirements.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a dynamic environment.
ATS Keywords: Paid Social, User Acquisition, Campaign Management, Budget Management, Analytics, Creative Testing, Collaboration, Communication, Attribution, Cohort Analysis, LTV Modeling, Performance Reporting, Meta Ads Manager, TikTok Ads Manager, Snap Ads, Reddit Ads, X Ads
ASSUMPTION: The application process for this role will be competitive, and candidates should be prepared to demonstrate their expertise and fit for the position.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Snap Ads
- Reddit Ads
- X Ads
- AppsFlyer
- Tableau
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Integrity
- Fun
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in paid social advertising?
- Can you provide an example of a time when you had to pivot your strategy due to changing market conditions or performance data?
- How do you approach working with cross-functional teams and external agencies to ensure effective collaboration and communication?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with PrizePicks' values and work style, as well as a deep understanding of the paid social advertising landscape and its constant evolution.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and workloads.
- The competitive landscape of the DFS and esports industries may present challenges in driving user acquisition and growth.
- The remote nature of the role may require strong self-motivation and time management skills.
- The need to manage a significant media budget may present financial and strategic challenges.
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on paid social user acquisition for a DFS and esports company, with a strong emphasis on strategic thinking, analytics, and collaboration.
- Compared to other marketing roles, this position requires a deeper understanding of mobile user acquisition strategies and a stronger focus on performance and ROI.
- Career progression in this role may lead to opportunities in senior leadership, product management, or other strategic positions within the company.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to demonstrate their expertise in paid social user acquisition and related skills.
📝 Sample Projects
- Developing and executing a comprehensive paid social strategy to drive user acquisition and growth for a new DFS or esports product launch
- Optimizing campaign performance and reducing CAC through rigorous A/B testing and creative iteration
- Collaborating with cross-functional teams to integrate user acquisition campaigns with product development, marketing, and CRM strategies
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Senior Manager, Paid Social User Acquisition may be involved in, highlighting the role's strategic and collaborative nature.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the user acquisition team in the next 6-12 months, and how does this role address those challenges?
- How does PrizePicks approach testing and iterating on new campaign strategies and creative assets?
- What opportunities exist for growth and professional development within the user acquisition team and the company as a whole?
- How does PrizePicks measure the success of its paid social campaigns, and what key performance indicators (KPIs) are most important to track?
- What is the company's approach to working with external agencies, and how does this role collaborate with agency partners?
ASSUMPTION: These interview questions help candidates gain a deeper understanding of the role's responsibilities, the company's priorities, and the team's dynamics, ensuring a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: http://prizepicks.com/position?gh_jid=6568444003
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social user acquisition and marketing.
- Prepare for the interview process by researching PrizePicks' business, industry trends, and the role's specific requirements.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If you are selected for the final round, be prepared to discuss your approach to strategic planning, campaign optimization, and data-driven decision-making.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
