Senior Manager, PR and Brand Marketing

📌 Core Information

🔹 Job Title: Senior Manager, PR and Brand Marketing

🔹 Company: Pulse Advertising GmbH

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Advertising Services

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility (2 remote days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading a cross-channel brand and communications strategy
• Managing multi-channel communication campaigns with a strong B2B focus
• Driving Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn
• Producing and publishing compelling PR content that earns real media attention
• Conceptualizing and executing standout brand and press events

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media trends to effectively position Pulse Advertising in the media landscape.

📋 Key Responsibilities

✅ Develop and lead a cross-channel brand and communications strategy that positions Pulse Advertising as a leading voice in the media landscape, with a strong focus on social-first storytelling

✅ Create and manage multi-channel communication campaigns—from newsletters and social content to industry reports—with a strong B2B focus

✅ Drive Pulse’s social presence on platforms like TikTok, Instagram, and LinkedIn, while positioning our founders and leaders as influential voices in the industry

✅ Produce and publish compelling PR content that earns real media attention

✅ Conceptualize and execute standout brand and press events that bring our vision to life and put Pulse on the radar of industry leaders and media

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong project management skills to execute successful campaigns and events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of hands-on international experience in PR, marketing, or brand management—either in-house or at an agency

Required Skills:

• Proven expertise in social media trends and platforms
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Strong network of media contacts
• Ability to thrive in fast-paced environments
• Proven ability to move effortlessly between online culture and real-world events

Preferred Skills:

• Experience working with global brands
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the advertising industry and a strong understanding of B2B communications will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a senior manager role in London)

Benefits:

• Work abroad from any Pulse office
• Career development coaching
• Global get-togethers
• Hybrid and flexible working options
• Central office locations
• Dog-friendly offices

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pulse Advertising operates in the advertising services industry, focusing on social media marketing and helping global brands grow through social media platforms.

Company Size: With 51-200 employees, Pulse Advertising offers a mid-sized company environment, providing opportunities for growth and collaboration while maintaining a relatively flat hierarchy.

Founded: Pulse Advertising was founded in 2014 and has since grown into a global company with offices in Hamburg, New York, Milan, London, and Berlin.

Company Description:

• Pulse Advertising helps the world’s most exciting brands grow through social media marketing
• The company works with multi-national consumer brands at the headquarter, regional, and local market level
• Pulse Advertising is uniquely positioned to serve global brands through its international setup, globalized team structure, and deep social media expertise

Company Specialties:

• Social Media Marketing
• Influencer Marketing
• Social Strategy
• Social Media Management
• Paid Social
• Performance Marketing

Company Website: www.pulse-advertising.com

ASSUMPTION: Pulse Advertising's focus on social media marketing and global brands makes it an attractive option for candidates interested in the intersection of marketing, communications, and social media trends.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the founders and executive team. It offers opportunities for growth and leadership within the company's communications and marketing departments.

Reporting Structure: The Senior Manager, PR and Brand Marketing will lead a team and work directly with the founders and executive team to shape the narrative around Pulse Advertising.

Work Arrangement: This role follows a hybrid work arrangement, with 3 office days and 2 remote days per week. Employees can also work abroad from any Pulse office.

Growth Opportunities:

• Potential to grow within the communications and marketing departments
• Opportunities to work with global brands and gain international experience
• Chance to develop leadership and management skills by leading a team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Pulse Advertising's London office is located in the city center, providing easy access to public transportation and local amenities.

Office Location(s): Rödingsmarkt 9, Hamburg, Germany; 6 Harrison St, FL 5, New York City, NY, USA; Via Crocefisso, 5, Milan, Italy; Lexington Street, 29-35, London, England; Torstraße 85, Berlin, Germany

Geographic Context:

• London is a major global city with a vibrant cultural scene and a thriving business environment
• The city is home to numerous multinational corporations and offers ample opportunities for networking and professional growth
• London's diverse population and cultural landscape provide a rich environment for social media marketing and communications

Work Schedule: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: London's dynamic business environment and cultural diversity make it an ideal location for a role focused on social media marketing and communications.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the founders or executive team

Key Assessment Areas:

• Strategic thinking and communication skills
• Understanding of social media trends and platforms
• Leadership and team management abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of social media trends and platforms in your application materials
• Prepare examples of your past work that showcase your ability to develop and execute successful communication campaigns

ATS Keywords: Social Media, PR, Brand Management, B2B Communications, Content Campaigns, Team Leadership, Media Relations, Event Planning, Storytelling, Trend Analysis, Communication, Online Culture, Real-World Events, Influencer Positioning, Press Events, Industry Presence

ASSUMPTION: Pulse Advertising's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, LinkedIn, etc.)
• PR and communication tools (Cision, Muck Rack, etc.)
• Project management software (Asana, Trello, etc.)
• Design and content creation tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Integrity
• Expertise
• Growth

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on delivering impact

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable working in a collaborative team setting and contributing to a shared vision?
• Do you have a proven track record of delivering results and driving impact through your work?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and share Pulse Advertising's values will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changing social media trends and platforms
• Balancing the demands of global brands and internal stakeholders
• Navigating a fast-paced and dynamic work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is similar to a Senior Communications Manager or Senior Brand Manager position, but with a stronger focus on social media and B2B communications
• Unlike other roles in the industry, this position offers the opportunity to work with global brands and gain international experience
• Career progression in this role may lead to a Director or VP-level position within the communications or marketing departments

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to similar positions in the industry.

📝 Sample Projects

• Developing and executing a global press campaign to launch a new product or service
• Creating and managing a multi-channel content strategy to drive brand awareness and engagement
• Planning and executing a high-profile industry event to showcase Pulse Advertising's expertise and thought leadership

ASSUMPTION: These sample projects are intended to provide insight into the types of initiatives the Senior Manager, PR and Brand Marketing may be responsible for, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall communications and marketing strategy for Pulse Advertising?
• What are the key priorities for the first 90 days in this role?
• How does Pulse Advertising support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does Pulse Advertising measure the success of its communications and marketing campaigns?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the team's priorities. Candidates should tailor their questions to the specific aspects of the role and company that interest them the most.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your ability to develop and execute successful communication campaigns
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.