Senior Manager, PR & SEO

📌 Core Information

🔹 Job Title: Senior Manager, PR & SEO

🔹 Company: Sincere Corporation

🔹 Location: Framingham, Massachusetts

🔹 Job Type: Full-time, Hybrid (1 day per week in the office)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading earned media and organic growth initiatives for Sincere's consumer internet brands
• Developing and executing integrated PR and SEO strategies to elevate brand awareness and discovery
• Securing top-tier national press coverage and increasing market share of voice
• Managing and coordinating SEO agencies and external resources
• Monitoring, analyzing, and reporting on organic traffic metrics and opportunities

ASSUMPTION: This role requires a strategic and tactical blend of PR and SEO expertise, with a focus on driving brand awareness and organic growth for Sincere's family of brands.

📋 Key Responsibilities

✅ Lead the direction and execution of earned media strategy, securing press coverage, and increasing market awareness

✅ Cultivate strong relationships with key journalists, bloggers, and influencers in the industry

✅ Track media coverage, industry trends, and competitor activity, recommending strategic partnership and content opportunities

✅ Own all organic search engine optimization, managing SEO agencies and external resources

✅ Monitor, analyze, and report on organic traffic metrics and opportunities, championing on-page optimization and content expansions

✅ Communicate and track the status of all technical SEO updates

ASSUMPTION: This role involves a mix of strategic planning, relationship building, data analysis, and project management to drive successful PR and SEO campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 8+ years of experience in public relations and SEO, preferably for a digital consumer brand

Required Skills:

• Proven track record of securing top-tier national press coverage
• Expertise in search engine optimization best-practices and execution
• Exceptional writing skills with a talent for crafting clear, persuasive, and compelling narratives
• Analytical brain that can identify clear opportunities in a large set of data
• Big-picture vision paired with outstanding day-to-day tactical execution
• Enthusiasm and passion for joining a small, fast-paced company
• Experience managing external agencies and cross-functional initiatives
• Extreme attention to detail and impeccable organizational skills
• Less than a 45-minute commute to Framingham, MA and willingness to join in the office 1 day per week

Preferred Skills:

• Experience working with consumer internet brands
• Familiarity with SEO tools and platforms (e.g., SEMrush, Ahrefs, Google Search Console)
• Knowledge of PR tools and platforms (e.g., Cision, Muck Rack, Agility PR Solutions)

ASSUMPTION: Candidates should have a strong background in both PR and SEO, with a proven track record in driving results for consumer-facing brands.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior manager role in the Boston area with 8+ years of experience)

Benefits:

• 100% Health, Dental & Vision coverage
• 401K Plan with Profit Share
• Annual bonus potential
• Health & Wellness stipends
• Paid time off plus 12 paid holidays & Summer Fridays
• Paid parental leave
• Childcare benefits (dependent care FSA)
• Flexible, hybrid work environment
• In-person, all-expenses-paid Team Summits (2X a year)

Working Hours: Full-time, with flexibility to work remotely most of the week and in the office 1 day per week

ASSUMPTION: The salary range is estimated based on industry standards for a senior manager role in the Boston area with the required experience level. Benefits are comprehensive and competitive for a company of Sincere's size.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically consumer internet brands

Company Size: 11-50 employees, which means a more intimate work environment with opportunities for impact and growth

Founded: 2008, with a history of building technology that brings people closer and helps them show they care

Company Description:

• Sincere is a family of consumer internet brands with heart, including Punchbowl®, Lovebird®, Timehop®, and Memento®
• The company builds technology that brings people closer and helps them celebrate, recognize milestones, and honor memories
• Sincere Foundation supports organizations that address basic needs, envisioning a future where everyone has the opportunity to celebrate and honor memories

Company Specialties:

• Online Invitations
• Digital Greeting Cards
• Group Videos
• Shared Albums
• Memories
• Celebrations
• Milestones

Company Website: www.sincere.com

ASSUMPTION: Sincere Corporation is a growing company that invests in its team more than the average employer, offering a fun, casual, and innovative work environment.

📊 Role Analysis

Career Level: Senior Manager, reporting directly to the CMO

Reporting Structure: This role does not have direct reports, but will work closely with the executive team and external agency partners

Work Arrangement: Hybrid, with 1 day per week in the office and the rest of the week working remotely

Growth Opportunities:

• As a senior manager, there may be opportunities to grow into a director or VP role as the company expands
• Potential to lead and mentor junior team members as the team grows
• Chance to gain experience in both PR and SEO, driving results for multiple consumer internet brands

ASSUMPTION: This role offers growth opportunities as Sincere continues to expand its family of brands and invest in its team.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office in Framingham, MA

Office Location(s): 50 Speen Street, Suite 202, Framingham, MA 01701

Geographic Context:

• Framingham is a suburb of Boston, offering a mix of urban and suburban living
• The office is located near shopping, dining, and recreational opportunities
• Massachusetts has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, with flexibility to work remotely most of the week and in the office 1 day per week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the CMO and/or other members of the executive team
• Case study or project presentation, followed by Q&A
• Final interview with the CEO

Key Assessment Areas:

• PR and SEO expertise and experience
• Writing and communication skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Sincere's values

Application Tips:

• Tailor your resume and cover letter to highlight your PR and SEO experience and achievements
• Include specific examples of your ability to secure national press coverage and drive organic growth
• Prepare for behavioral interview questions that focus on your experience managing external agencies and cross-functional initiatives
• Research Sincere Corporation and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Public Relations, SEO, Media Relations, Organic Search, Writing Skills, Analytical Skills, Strategic Partnerships, Content Opportunities, Technical SEO, On-Page Optimization, Data Analysis, Agency Management, Organizational Skills, Attention to Detail, Tactical Execution, Relationship Building

ASSUMPTION: The interview process will focus on assessing your PR and SEO expertise, as well as your cultural fit with Sincere's values and work environment.

🛠️ Tools & Technologies

• SEMrush, Ahrefs, or other SEO tools
• Cision, Muck Rack, or other PR tools
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer Focus
• Accountability

Work Style:

• Data-driven and analytical
• Strategic and creative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record of securing top-tier national press coverage and driving organic growth for consumer internet brands?
• Are you comfortable working in a hybrid environment, with a mix of in-person collaboration and remote work?
• Do you thrive in a fast-paced, innovative work environment where hard work is recognized and rewarded?

ASSUMPTION: Sincere Corporation values candidates who are data-driven, strategic, collaborative, and results-focused, with a strong work ethic and a passion for driving growth for consumer internet brands.

⚠️ Potential Challenges

• Managing multiple brands with unique PR and SEO needs
• Balancing the strategic and tactical aspects of the role
• Working with external agencies and coordinating cross-functional initiatives
• Adapting to a fast-paced, growing company with evolving priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a strategic, data-driven approach to PR and SEO.

📈 Similar Roles Comparison

• This role is unique in its blend of PR and SEO responsibilities, requiring a strategic and tactical skillset
• Compared to other senior manager roles in the industry, this position offers a mix of strategic planning and day-to-day execution
• Career path may include opportunities to grow into a director or VP role as the company expands

ASSUMPTION: This role offers a unique blend of PR and SEO responsibilities, with opportunities for growth and impact in a fast-paced, innovative work environment.

📝 Sample Projects

• Developing and executing a comprehensive PR and SEO strategy for a new consumer internet brand launch
• Securing national press coverage for a major product update or feature release
• Optimizing on-page elements and content for improved organic search rankings and traffic

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a blend of PR and SEO expertise to drive results.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Sincere's family of brands?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sincere support the professional growth and development of its employees?
• What is the company's approach to work-life balance, particularly in a hybrid work environment?
• How does Sincere measure the success of its PR and SEO efforts, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These questions will help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Sincere's careers page
• Tailor your resume and cover letter to highlight your PR and SEO experience and achievements, with a focus on securing national press coverage and driving organic growth
• Prepare for behavioral interview questions that focus on your experience managing external agencies and cross-functional initiatives, as well as your ability to work in a hybrid environment
• Research Sincere Corporation and be ready to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.