📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Consumer Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for new product launches
- Identifying customer segments and refining value propositions
- Optimizing product positioning and messaging
- Collaborating cross-functionally with various teams to ensure alignment across the customer lifecycle
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Own and execute the product marketing strategy for new product launches, focusing on customer segmentation, positioning, messaging, and campaign briefing
✅ Map out the user journey, gather insights, and identify customer needs to influence Product and Performance Marketing roadmaps
✅ Partner with cross-functional teams to improve the user experience and drive conversions, engagement, and retention
✅ Be the Voice of the Customer for Factor, sharing insights and best practices to optimize conversion rates and long-term retention
✅ Collaborate with Tech and CRO teams to optimize the sign-up funnel and landing pages through A/B testing and direct marketing strategies
✅ Work with Product Strategy to refine customer segments and drive product development aligned with customer needs and wellness goals
✅ Ensure alignment across messaging and execution for acquisition and retention efforts, collaborating with teams such as Product, Tech, Pricing, and Performance Marketing
✅ Provide actionable insights to optimize ad campaigns, landing pages, and CRM segmentation, reducing CAC and improving CVR
✅ Monitor key metrics (CAC, CVR, CLV, Customer Value Added) and assess the effectiveness of product marketing campaigns, identifying areas for improvement
✅ Contribute to a consistent, customer-centric approach across all product marketing activities
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive successful product marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models
Required Skills:
- Proven experience working with online and offline marketing channels, including Paid Social, SEM, and Direct Mail
- Solid understanding of both qualitative and quantitative research methods to shape effective marketing strategies, Tech and CRO roadmaps, and Product Strategy
- Excellent communication and presentation skills
Preferred Skills:
- Experience with A/B testing and optimization
- Fluency in French or Spanish
ASSUMPTION: Candidates with a strong background in product marketing, data analysis, and cross-functional collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Senior Manager role in Toronto)
Benefits:
- Box Discount: Amazing discounts on 1 box per week for HelloFresh, Chefs Plate, and Factor meal kits
- Health & Wellness: Health and Dental benefits from day 1, Health Spending Account, unlimited access to Headspace app, and 25% discount on GoodLife fitness memberships
- Vacation & PTO: Generous vacation and PTO to help create a good work-life balance
- Family Benefits: Parental leave top-up program for expectant parents
- Growth & Development: Development opportunities and investment in continued learning through the organization-wide L&D fund
- Work Hard & Have Fun: Team socials, engaging company days, and a fun work environment
- Diversity & Inclusion Initiatives: Impactful ERGs like FreshPride, Women Empowered, and LIMES to promote diversity, equity, and inclusion
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Toronto. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on delivering fresh, nutritious, and delicious meals and snacks for busy lives. The company takes the guesswork out of eating well by providing chef-prepared, dietitian-approved meals that are ready to heat and eat in minutes.
Company Size: HelloFresh is a large organization with over 10,000 employees globally. This size allows for ample opportunities for growth and collaboration across various teams and brands.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded its operations to multiple countries, including Canada.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions through six brands.
- HelloFresh Group consists of more than 21,000 high-performing and ambitious employees across the globe.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/careers/locations
ASSUMPTION: HelloFresh is a well-established company with a strong focus on sustainability, quality, and customer satisfaction. Working for HelloFresh offers opportunities for professional growth and development in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is a senior management position, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Senior Manager, Product Marketing will report to the Associate Director of Product Marketing and work cross-functionally with various teams, including Product Strategy, Tech, Brand Creative, Pricing, and Performance Marketing.
Work Arrangement: This is an on-site role based in Toronto, Ontario, Canada. However, HelloFresh offers flexible working arrangements, including remote work options for some positions.
Growth Opportunities:
- Potential to advance to a director-level role or take on additional responsibilities as the company grows
- Opportunities to work on various brands and products within the HelloFresh Group
- Access to learning and development programs to enhance professional skills and career progression
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: HelloFresh's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene, offering a wide range of dining and entertainment options
- The city has a humid continental climate, with warm, humid summers and cold, snowy winters
- Toronto is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work arrangements.
ASSUMPTION: Working at HelloFresh's Toronto office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Associate Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Data analysis and interpretation skills
- Understanding of product marketing principles and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in product marketing, focusing on data-driven results and cross-functional collaboration
- Research HelloFresh's mission, values, and products to demonstrate your enthusiasm and cultural fit
ATS Keywords: Product Marketing, Customer Segmentation, Go-To-Market Strategy, Cross-Functional Collaboration, Data Analysis, Customer Retention, Campaign Management, User Experience, Market Trends, Communication, Presentation Skills, Qualitative Research, Quantitative Research, D2C Marketing, Ecommerce, Subscription Models
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, and cross-functional collaboration skills, as well as their cultural fit with HelloFresh's values and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (Asana, Trello, Jira)
- Data analysis tools (Google Analytics, Tableau, SQL)
- Marketing automation platforms (HubSpot, Marketo, Pardot)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the project and the preferences of the cross-functional teams involved.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of customers
- Quality-driven: Committed to delivering high-quality products and services
- Collaborative: Encourages cross-functional teamwork and open communication
- Innovative: Embraces new ideas and continuous improvement
- Sustainable: Dedicated to minimizing the environmental impact of operations
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and execution
- Data-driven, with a strong emphasis on analysis and interpretation
- Collaborative, with a focus on cross-functional teamwork and open communication
- Results-oriented, with a focus on achieving measurable outcomes
Self-Assessment Questions:
- How do you stay up-to-date with market trends and customer preferences in the food industry?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive a product marketing campaign?
- How do you approach data analysis and interpretation to inform your product marketing strategies?
ASSUMPTION: Candidates who align with HelloFresh's values and work style, and can demonstrate their ability to thrive in a fast-paced, data-driven environment, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams with varying schedules and time zones
- Adapting to changes in the market and customer preferences
- Balancing strategic planning with day-to-day execution
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on cross-functional collaboration and data-driven decision-making
- In the food industry, HelloFresh's focus on sustainability and wellness sets it apart from competitors
- Career progression in this role may involve moving into a director-level position or taking on additional responsibilities as the company grows
ASSUMPTION: This role offers unique opportunities for growth and development within the dynamic and innovative food industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new meal kit product, including customer segmentation, positioning, messaging, and campaign briefing
- Conducting user research to identify customer needs and inform product development and marketing strategies
- Optimizing the sign-up funnel and landing pages through A/B testing and direct marketing strategies to improve conversion rates and reduce CAC
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Manager, Product Marketing role at HelloFresh.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing strategy for Factor, and how this role will contribute to its evolution?
- How does the cross-functional team for this role collaborate and communicate to ensure alignment across the customer lifecycle?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does HelloFresh support the professional growth and development of its employees, particularly in senior management roles?
- What are the key performance indicators (KPIs) used to measure the success of product marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the team's dynamics, and the company's culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, data analysis, and cross-functional collaboration abilities
- Prepare examples of your past accomplishments in product marketing, focusing on data-driven results and cross-functional collaboration
- Research HelloFresh's mission, values, and products to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
