Senior Manager, Product Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Product Marketing

🔹 Company: Fanatics

🔹 Location: Coppell, Texas, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing planning and campaign execution for the Basketball and Football trading card portfolio
• Collaborating across functions to deliver integrated campaigns
• Managing relationships with the NBA and NFL
• Fostering cross-functional alignment and optimizing workflows
• Partnering with product teams for strategy and go-to-market timing

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and executional excellence in marketing. The ideal candidate will have a deep understanding of sports fandom and experience in brand or product marketing.

📋 Key Responsibilities

✅ Leading the execution of product marketing efforts for the Basketball & Football portfolio, including planning, briefing, positioning, and execution of integrated global campaigns.

✅ Managing the annual Basketball & Football marketing calendar in close collaboration with Product, Creative, Commercial, Athlete Marketing, and Digital teams.

✅ Serving as the key marketing point of contact with the NBA & NFL, managing rights-holder relationships, aligning on strategic priorities, and unlocking impactful co-marketing opportunities.

✅ Fostering cross-functional alignment through regular updates, planning meetings, and centralized resource coordination across global and regional teams.

✅ Supporting brand marketing operations by optimizing workflows, planning processes, and project management systems that improve team efficiency.

✅ Partnering with Product teams to ensure alignment on strategy, product positioning, and go-to-market timing.

✅ Ensuring that all campaigns comply with brand standards and licensing requirements while bringing a solution-oriented, problem-solving mindset to campaign development.

✅ Campaign performance analysis using defined KPIs and share actionable insights with the broader organization to guide future planning.

✅ Developing and maintaining toolkits and resources (e.g., calendars, asset trackers, presentation templates) that support operational consistency and transparency across teams.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to pivot as needed.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree a plus.

Experience: 8+ years of experience in brand or product marketing, ideally in sports, entertainment, or consumer products.

Required Skills:

• Deep understanding of sports culture and the NBA/NFL fan and collector ecosystem
• Demonstrated experience managing licensed marketing programs and working with league or player associations (NBA or NFL experience a plus)
• Proven success in building and executing cross-functional marketing campaigns with a high bar for creativity and detail
• Excellent collaboration and communication skills; adept at influencing stakeholders and aligning teams across departments and regions
• Highly organized and execution-focused, with the ability to manage multiple priorities in a fast-paced environment
• Strong analytical skills and comfort with marketing metrics, dashboards, and campaign performance reporting

Preferred Skills:

• Experience with project management systems and workflow optimization
• Fluency in additional languages (Spanish, French, etc.)

ASSUMPTION: The required skills listed above are essential for success in this role. The ideal candidate will possess a strong combination of these skills and be eager to learn and grow in a dynamic environment.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager, Product Marketing role in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Fanatics merchandise
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications. Benefits are subject to change and may be adjusted based on the company's policies and regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Fanatics is a leading global sports and entertainment merchandise company, operating in the highly competitive and dynamic sports collectibles market.

Company Size: Fanatics has 507 employees, placing it in the mid-size category. This size allows for a more agile and entrepreneurial work environment while still offering the resources and stability of a larger organization.

Founded: Fanatics was founded in 1995 and has since grown to become a major player in the sports merchandise industry.

Company Description:

• Fanatics is the parent company of The Topps Company, a leading producer of trading cards and collectibles
• The company operates in the sports collectibles market, focusing on licensed trading cards, memorabilia, and digital collectibles
• Fanatics has secured long-term, exclusive rights to design, manufacture, and distribute trading cards for several sports properties, including NBA, NBPA, and NFLPA

Company Specialties:

• Trading cards and collectibles
• Entertainment and sports memorabilia
• Digital collectibles and mobile applications

Company Website: www.topps.com

ASSUMPTION: Fanatics' focus on sports collectibles and its mid-size company structure make it an attractive option for candidates seeking a dynamic and engaging work environment with ample opportunities for growth and development.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Vice President of Brand & Product Marketing. The ideal candidate will have 8+ years of experience in brand or product marketing and be ready to take on a leadership role within the organization.

Reporting Structure: The Senior Manager, Product Marketing will report directly to the Vice President of Brand & Product Marketing and will oversee a team of marketing professionals responsible for executing campaigns and managing relationships with rights holders.

Work Arrangement: This role is on-site, with the primary office location in Coppell, Texas. The ideal candidate will be able to work on-site full-time and be available for meetings and collaboration with team members and stakeholders.

Growth Opportunities:

• Potential for advancement to a Vice President or Director role within the Brand & Product Marketing team
• Opportunities to expand into new markets and product categories as the company continues to grow and diversify its offerings
• Chance to work on high-profile campaigns and initiatives with major sports leagues and entertainment properties

ASSUMPTION: The Senior Manager, Product Marketing role offers significant opportunities for career growth and development within the organization. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities as they become available.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Coppell, Texas, a suburb of Dallas-Fort Worth. The office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Coppell, Texas

Geographic Context:

• Coppell is located in the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options
• The area is home to a diverse range of industries, including technology, healthcare, and retail
• Coppell offers a high quality of life, with excellent schools, parks, and recreational facilities

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines. The ideal candidate will be able to work independently and manage their time effectively to meet the demands of the role.

ASSUMPTION: The Coppell office offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional development. The ideal candidate will be comfortable working in a fast-paced, team-oriented setting and be able to thrive in a diverse and inclusive workplace.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a member of the HR team
• First-round interview with the hiring manager to discuss the role and assess cultural fit
• Second-round interview with additional team members or stakeholders to evaluate skills and experience
• Final interview with the Vice President of Brand & Product Marketing to discuss the role and make a hiring decision

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication
• Campaign development and execution
• Understanding of sports fandom and the NBA/NFL fan and collector ecosystem
• Alignment with Fanatics' company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your understanding of sports fandom and the NBA/NFL fan and collector ecosystem
• Demonstrate your ability to think strategically and solve problems in a fast-paced environment
• Showcase your cross-functional collaboration and communication skills through examples from your past experiences

ATS Keywords: Brand Marketing, Product Marketing, Campaign Execution, Sports Culture Understanding, Collaboration, Communication, Project Management, Analytical Skills, Creativity, Detail Orientation, Stakeholder Influence, Marketing Metrics, Go-to-market Strategy, Cross-functional Alignment, Problem-solving, Workflow Optimization

ASSUMPTION: The interview process for this role is designed to assess the candidate's skills, experience, and cultural fit for the organization. The ideal candidate will be proactive, strategic, and able to thrive in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and may be required for the successful execution of the job. The ideal candidate will have experience with these tools and be able to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and entertainment
• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you have a deep passion for sports and entertainment, and a strong understanding of sports fandom?
• Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple priorities effectively?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you able to work independently and take initiative to drive projects forward?
• Do you align with Fanatics' company values and culture, and are you eager to contribute to a dynamic and growing organization?

ASSUMPTION: Fanatics' company values and work style are designed to foster a collaborative, innovative, and results-driven work environment. The ideal candidate will be able to demonstrate their alignment with these values and work style preferences through their past experiences and behaviors.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in the market and responding to new opportunities and challenges
• Balancing strategic thinking with tactical execution and attention to detail
• Managing relationships with rights holders and ensuring alignment on strategic priorities

ASSUMPTION: The potential challenges listed above are common to marketing roles and may require the ideal candidate to demonstrate their ability to manage multiple priorities, collaborate effectively, and adapt to changes in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the Basketball and Football trading card portfolio, requiring a deep understanding of the NBA/NFL fan and collector ecosystem
• Fanatics' mid-size company structure offers a more agile and entrepreneurial work environment compared to larger organizations, with ample opportunities for growth and development
• This role offers the potential for career advancement to a Vice President or Director role within the Brand & Product Marketing team, providing a clear path for growth and progression within the organization

ASSUMPTION: The comparison points listed above highlight the unique aspects of this role and the opportunities it offers for career growth and development within the organization. The ideal candidate will be able to leverage these opportunities to advance their career and make a significant impact on the company's success.

📝 Sample Projects

• Developing and executing a global marketing campaign for the launch of a new NBA trading card product, in collaboration with the NBA and other internal teams
• Managing the annual Basketball and Football marketing calendar, ensuring alignment with product launches, events, and other marketing initiatives
• Conducting market research and analysis to identify trends and opportunities in the NBA/NFL fan and collector ecosystem, and developing data-driven marketing strategies to capitalize on these insights

ASSUMPTION: The sample projects listed above are designed to illustrate the types of initiatives the Senior Manager, Product Marketing may be responsible for executing in this role. The ideal candidate will be able to demonstrate their ability to manage complex projects, collaborate effectively with cross-functional teams, and drive results through data-driven marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for the Basketball and Football trading card portfolio, and how this role will contribute to its development and execution?
• How does Fanatics approach cross-functional collaboration and alignment, and what tools or processes are in place to support this?
• Can you provide an example of a successful marketing campaign executed by Fanatics, and what factors contributed to its success?
• How does Fanatics support the professional development and growth of its employees, and what opportunities exist for advancement within the Brand & Product Marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured in these areas?

ASSUMPTION: The key questions listed above are designed to help the ideal candidate assess their fit for the role and understand the expectations and priorities for success in the first 90 days. The ideal candidate will be proactive in seeking out information and demonstrating their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of sports fandom and the NBA/NFL fan and collector ecosystem
• Prepare for your interviews by researching Fanatics' company values and culture, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
• If selected for the role, be prepared to provide references and complete a background check as part of the onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.