📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing
🔹 Company: DigiCert
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of Product Marketing Managers
- Defining and executing product launch and go-to-market plans
- Synthesizing market trends and customer insights
- Developing customer-facing messaging and collateral
- Collaborating with cross-functional teams to achieve joint business goals
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a team and drive product success.
📋 Key Responsibilities
✅ Manage and lead a team of Product Marketing Managers
✅ Define and execute product launch and go-to-market plans
✅ Know the market – synthesize and socialize customer and competitor insights and industry trends
✅ Develop customer-facing and sales-facing messaging, positioning, and collateral
✅ Craft campaign strategies and content that leverage organic channels to reach customers
✅ Test and refine new marketing approaches and channels to reach and engage key audiences
✅ Collaborate with the broader marketing team on campaign goals, schedule, messaging, content, calls to action, segmentation strategy, adoption campaigns, and marketing distribution channels
✅ Define product KPIs to measure the effectiveness of go-to-market initiatives and identify gaps
✅ Work effectively across marketing, product, sales, and engineering to achieve joint business goals
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience with 5+ years of B2B product marketing experience, including SaaS experience
Required Skills:
- Proven experience in creating and executing go-to-market strategies that directly drive revenue growth
- Ability to synthesize market trends, including quantitative and qualitative data, and influence leaders based on data analysis
- Outstanding problem-solving skills and the ability to work through highly ambiguous challenges
- Excellent presentation skills adaptable for audiences at all levels across the organization
- Strong influencing, negotiation, and facilitation skills with the ability to foster and maintain collaborative relationships with internal teams, customers, and senior leadership
- Experience with customer segmentation, profiling, and targeting
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the security industry
ASSUMPTION: Candidates with experience in the security industry or familiarity with marketing automation tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 per year (based on industry standards for a Senior Manager, Product Marketing role in the United States)
Benefits:
- Competitive benefits package for full-time employees
- Equal Opportunity employer committed to diversity in its workforce
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DigiCert operates in the competitive Computer and Network Security industry, focusing on digital trust and encryption technologies.
Company Size: DigiCert has 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.
Founded: 2003, with over two decades of experience in the industry
Company Description:
- Leading global security authority providing digital trust for the real world
- Offers encryption trusted by major ecommerce brands, cloud providers, and governments
- Protects online presence of top brands and helps companies put trust to work
Company Specialties:
- Internet Security
- SSL Certificates
- Extended Validation SSL
- Internet of Things
- EV SSL Certificates
- Website Security
- Managed PKI
- Certificate Management
- Device Certificates
- Mobile Certificates
- Encryption Technology
- Identity Assurance
Company Website: https://www.digicert.com
ASSUMPTION: DigiCert's focus on digital trust and encryption technologies makes it an attractive employer for candidates interested in the security industry.
📊 Role Analysis
Career Level: Senior Manager level, offering opportunities for team leadership and strategic decision-making
Reporting Structure: This role reports directly to the Vice President of Product Marketing
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to advance to a Vice President or Director role within the marketing department
- Opportunities to expand into other areas of the business, such as sales or product management
- Chance to work on strategic projects that impact the safety and security of the online world
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a strategic impact on the business.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Lehi, Utah, United States
Geographic Context:
- Lehi, Utah, is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its tech industry, with many startups and established companies calling it home
- Lehi offers a high quality of life with access to outdoor recreation, cultural attractions, and a thriving food scene
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The Lehi, Utah, location offers a dynamic work environment with access to a vibrant tech industry and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and familiarity with security technologies
Application Tips:
- Highlight relevant experience in B2B product marketing, particularly in the security industry
- Demonstrate strong analytical skills and the ability to influence leaders based on data analysis
- Showcase your ability to work through ambiguous challenges and develop creative solutions
- Tailor your resume and cover letter to emphasize your fit for the role and the company
ATS Keywords: Product Marketing, Go-to-market Strategy, SaaS, Market Trends, Data Analysis, Problem Solving, Presentation Skills, Influencing Skills, Negotiation Skills, Customer Segmentation, Team Management, Campaign Strategies, Messaging Development, Collaboration, Customer Insights, KPI Definition
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experience, as well as their fit for the company's culture and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with marketing automation tools and CRM software is beneficial for this role, as they are commonly used in product marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve shared goals?
- Are you adaptable and able to pivot quickly when faced with new challenges?
ASSUMPTION: Candidates who align with DigiCert's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Balancing strategic planning with hands-on execution
- Keeping up with industry trends and competitor activities
- Adapting to changes in the market and adjusting go-to-market strategies accordingly
ASSUMPTION: These challenges are inherent to the role and require strong leadership, strategic thinking, and adaptability to overcome.
📈 Similar Roles Comparison
- This role focuses more on team leadership and strategic planning than individual contributor roles in product marketing
- DigiCert's focus on digital trust and encryption technologies sets it apart from other companies in the security industry
- Career progression in this role may involve moving into a Vice President or Director role within the marketing department or expanding into other areas of the business
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cloud-based security service
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating customer-facing collateral and sales enablement materials to support product launches
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring strong leadership, analytical skills, and creativity.
❓ Key Questions to Ask During Interview
- Can you describe the team I will be managing and their current priorities?
- How does this role fit into the broader marketing strategy and organization?
- What are the most pressing challenges facing the product marketing team, and how can I contribute to addressing them?
- How does DigiCert support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to ensuring a good fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience, as well as your fit for the company's culture and values
- Prepare for interviews by researching the company, its industry, and the role's requirements
- Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
